Part One

Brought to you by United Incentives, Inc.

The Language of Incentives

Talk the Talk

This handy guide will help you translate what you need into the relevant industry terminology so that you can efficiently research and plan the best incentive program for your company.

You Say…I need a business solution to strengthen brand promise, grow our company, motivate employees and/or increase revenue.

We Say…Incentive program: This can take many forms including aspirational travel experiences or loyalty programs that:

1) Align with your brand’s mission

2) Communicate your brand experience

3) Motivates your employees to their best work

You Say…I want my program to be in a completely privatelocation with flexibility for branding and event scheduling.

We Say…Charter: The entire venue/resort/ship is reserved just for your program. With temporary ownership of the entire space, your program has ultimate flexibility with décor, scheduling, etc., without interference from individuals outside your program.

You Say…I want my program to be open to all of my employees that reach the threshold I have set to qualify. I don’t want anyone to be left out.

We Say…Open-End Program: This type of program tends to have more attendees because there is no cap to the number of employees that can qualify. Although budgeting may be more difficult to predict, this program includes and effectively recognizes all high achievers.

You Say…My budget is my top concern-what type of program allows me to easily predict my costs?

We Say…Close-End Program: Means the program has a cap on the number of top earners that will qualify and attend.

For example, the first 75 employees to reach the target sales amount will travel to Paris.

This results in increased competition and motivation, and set attendance allows for more accurate budgeting and planning.

You Say…I need to increase the sales of my dealers and channel partners to move more product, and I want to be more competitive.

We Say…Dealer Incentive: This program focuses on motivating your dealers to make bulkpurchases that will ultimately boost your brand’s sales and strengthen brand loyalty.

Part Two Coming Soon!

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