Incentivated on pack qr code fail-aug13
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Transcript of Incentivated on pack qr code fail-aug13
![Page 1: Incentivated on pack qr code fail-aug13](https://reader036.fdocuments.us/reader036/viewer/2022081413/548868a2b47959140d8b56fe/html5/thumbnails/1.jpg)
Copyright Incentivated Limited 2013 www.incentivated.com
On-pack QR codes #fail August, 2013
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Copyright Incentivated Limited 2013
Contents
Sainsbury’s baking Greens' baking
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Copyright Incentivated Limited 2013
Sainsbury’s has added QR codes to own label
� QR code invites users to discover recipe ideas
� But � call-to-action is not powerful � destination site is not optimised for
mobile; it takes forever to load and then doesn’t actually work (PTO)
Ù www.sainsburysrecipes.co.uk
� The content on the site, when viewed on a desktop PC – i.e. not the device that was used to do the scanning – is however good
� This is easy to fix and without doing so makes the whole campaign a waste
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Copyright Incentivated Limited 2013
Content is good but won’t load on mobile Putting a QR code on the packaging is easy, but delivers a poor user experience
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Copyright Incentivated Limited 2013
Contents
Sainsbury’s baking Greens' baking
![Page 6: Incentivated on pack qr code fail-aug13](https://reader036.fdocuments.us/reader036/viewer/2022081413/548868a2b47959140d8b56fe/html5/thumbnails/6.jpg)
Copyright Incentivated Limited 2013
Another baking example: Greens Wonderful, attention-grabbing call-to-action (case study in how to do it!)
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Copyright Incentivated Limited 2013
Great content, but not optimised for mobile (And they were doing so well ...)
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Copyright Incentivated Limited 2013 www.incentivated.com
Thank You
Incentivated 23 Curtain Road
London EC2A 3LT Tel: 0845 130 3985
(No code reader? Text CODE to 62233 for a link to a reader appropriate for your phone)