www.tradeindia.com

Incense Sticks

Incense is aromatic biotic material which releases fragrant smoke when burned.

The term refers to the material itself, rather than to the aroma that it produces.

What is Incense ?

10%

60%

30%

% of total cost

Masala Non-masalaPackaging & Marketing

COST STRUCTURE

India has a rich tradition of using incense in many social and religious activity since time immemorial. Incense sticks, also known as agarbathi.India is one the famous country for use of incense sticks.

Incense In India

COMMUNITY PARTICIPATION PROGRAM

Started in 2004100% growth; annual turnover 300mn

• Tie up s with NGO• Quality checks and improvement• Leverages it core strengths

CURRENT MARKET STRATEGY

• Product segments

• Favorable natural incense market

• Recent tie ups with Sify

• Events sponsorship in Andhra

EXPORT STRATEGIES

• Tie up with Exim Bank for overseas promotions

• Position as lifestyle product in West• Supply high quality to mega retailers• LOC ties with Mega Singapore outlet

ITC’S STRATEGY

Here is topnotch incense sticks manufacturers and incense sticks exporters based in India. The manufactured ranges of incense sticks companies are known for their durability.Find More information you can log on to:

http://www.tradeindia.com/manufacturers/incense-sticks.html