INCASO 2016: Winter School on Event Management

Business School PAR, Rijeka, Croatia: 1st 8th February, 2016

The overall goal of the INCASO 2016 is to gather international students and provide them with a unique educational

and cultural experience where they will learn and discuss various topics in event management, create new ideas and

projects and participate in Rijeka carnival activities.

SPECIFIC GOALS ARE TO:

- promote the carnival festivities of The City of Rijeka and the surrounding area

- present the carnival marketing strategies of the Rijeka Tourist Board

- raise awareness of the importance of a cultural component in event planning

- provide participants with skills and knowledge for event management, PR and marketing

- develop participants communication and presentation skills

- teach students about the traditional and modern aspects of the Rijeka Carnival

- develop new marketing strategies to promote the Rijeka Carnival

- analyze the development of the Rijeka Carnival brand

STUDENTS WILL:

- experience an international event from an educational, professional and personal perspective

- develop their presentation and communication skills

- develop their personal skills

- learn about the tradition of the City of Rijeka and the surrounding area

- acquire new skills for successful event management

- develop a series of new promotional events through hands-on educational activities

- learn new marketing strategies through various workshops

- develop new ideas for promotion of the Rijeka Carnival

- develop new ideas for events during the carnival season in Rijeka

- experience carnival festivities and the Rijeka International Carnival Parade

Venue: Rijeka, Croatia, 1st 8th February, 2016.

Registration deadline: 1st December 2015

E-mail/ web: incaso@par.hr / www.par.hr

Fee: 390 EUR

Fee includes: workshops, workshop materials,

accommodation, 3 meals per day (breakfast +

lunch+dinner), a mask for the carnival parade, a

Certificate of Attendance

Number of ECTS points: 4

TO APPLY PLEASE FILL OUT THE ONLINE APPLICATION FORM HERE.

INCASO 2016 PROGRAM

MODULES WORKSHOPS WORKING HOURS

LEARNING GOALS (Students will be able to:)

Lectures

6

- summarize the main characteristics of the carnival tradition in Rijeka

- understand the origins of the carnival tradition in Rijeka - describe main carnival events in Rijeka

Soft skills workshops

Teamwork and Presentation Skills

4

- understand team dynamics - explain various team roles - understand the advantages of efficient team work - successfuly use various communication tools in conveying their

messages - understand the characteristics of valid presentations

Creativity and Engagement 4 - understand the importance of creativity in event management - use variouse techniques for boosting team creativity - understand the importance of leadership skills

How to shape your ideas? 4

- recognize a good (business) idea - understand the importance and the process of selfevaluation - plan and realize the (business) idea - understand and act upon results

The Pillars of Event

Management

Categories and Organization 5

- explain the vision, mision and event goals - identify various event categories - describe the event organization process - explain organizational team formation - create a SWOT analysis of the event

Timing and Control 3 - explain the notion of timing - explain the noton of plan execution

Finances 4 - understand the balance sheet of the event - calculate the income and expenditure - create an event prognosis

Location and Trends 4 - explain the location choice in accordance with the location

requirements - identify the leading trends

PR and the role of Social Networks

8

- create a PR plan for event promotion - understand the characteristics of a valid PR article - explain the components of a media campaign - understand the function of PR through Social Networks - explain targeting and content management

Hands-on Teamwork 14

TOTAL NUMBER OF WORKING HOURS 56

THE INCASO EXPERIENCE:

Josu, student from Spain, INCASO 2015:

Participating in INCASO has been an

awesome experience for me. When my

teacher told me about it I didn't hesitate

to join, since I'm really interested in

marketing and branding, and now I feel

so happy that I decided to attend. I had

the chance to listen to interesting

speakers on the field, as well as attending

to workshops in which we developed a

brand and a product while interacting

with other students and teachers.

Moreover, we have felt so welcome,

thanks to the hospitality of the whole

team of INCASO, as well as the PAR

students who took part in the project. As

a culmination, we could enjoy one of the best parties during the winter season in Croatia: Rijeka's Carnival, and

what's more: we could do it from the inside, taking part in the parade and sharing an unforgettable moment with all

the team. I deeply recommend every student to take part in future editions of INCASO, you won't regret! And to

finish, I cannot say anything else but thank you all, and see you soon!

Vanna and Petra, PAR students, INCASO 2015 Organization Committee:

Organizing INCASO was a challenge and

brought some fear about how everything will

turn out. In the end, it was truly magical. Even

though it was just for a couple of days, we got

a chance to work and have fun with

international exchange students, we learned a

lot and created a whole new product all

together which is amazing! Hopefully, next

years INCASO participants will have the

chance to see our product on the streets.

ABOUT PAR

FORMAL EDUCATION

The Business School PAR offers a professional BA study program in Business Management. An innovative twist is

given through the Student Business Incubator PAR where students gain work experience while working on PAR and

its partners projects.

INFORMAL EDUCATION AND LIFELONG LEARNING

As the carrier of the PAR lifelong learning programs, the Business Academy Rijeka has managed to position itself as

a modern educational institution aimed at educating managers, entrepreneurs and business experts in areas

ranging from soft skills seminars to leadership and executive education.

LANGUAGE LEARNING

Center for Languages PAR offers a variety of courses in English, French, German, Italian, Russian and Croatian for

foreigners. The Center nurtures a communicative approach to teaching languages and looks to establish

international learning programs based on students exchange and staff mobility.

INTERNATIONAL PROJECTS AND COOPERATION

The most significant project is the PAR International Leadership Conference PILC, organized in cooperation with the

Iacocca Institute from Lehigh University. PILC is a unique professional and scientific conference dedicated to

promoting leadership in economy, entrepreneurship, education, sports, tourism and hospitality, and IT. The

Conference is held in the beautiful Hotel Milenij in Opatija, the pearl of northern Croatian Adriatic Coast.

The SenZations Summer School has become an annual event on the agenda of young researchers across Europe and

other parts of the world. Covering a range of advanced topics from wireless sensor networks to M2M, Internet of

Things and their applications with support of excellent lecturers and senior researchers from academy and industry,

SenZations has attracted more than 400 students during the past 10 events. SenZations is organized by PAR and

DunavNet and each event is held in another city in SEE region. This years SenZations will be held in Belgrade, Serbia.

Other projects include the INCASO Winter School, PAR Entrepreneurial Camp, events promoting the startup culture

and entrepreneurship with a special emphasis on women entrepreneurship.

INTERESTING FACTS ABOUT PAR:

PAR is the regional selection center for the

Global Village Program for Young Leaders of

Business and Industry

PAR is the only private higher education

institution in Rijeka and the County

PAR has a Sports Academy with a study

program for professional athletes

PAR strongly promotes women

entrepreneurship

PAR was founded and is led by a woman

PARs Dean is the Women on Wednesday (WED)

Ambassador for Croatia

RIJEKA AND THE CARNIVAL

The City of Rijeka is situated in the northern part

of the Croatian Adriatic Coast. As a port, it has

always been a transitional point of voyages for

sailors, vagabonds and tourists. In its

surrounding area, the natives have nurtured a

special kind of tradition that is most transparent

during the 5th season the time of the Carnival.

It is to no surprise that The Bellringers have

gained UNESCOs protection as non-material

cultural heritage:

During the January carnival period, bell ringers

march through the villages that dot the Kastav

region in north-west Croatia. Clothed in

sheepskin throws with bells around their waists

and sporting distinctive hats embellished with

sprigs of evergreen, two to more than thirty

ringers swagger in groups behind a guide

carrying a small evergreen tree. They enliven

their gait by bumping each others hips

rhythmically and leaping into the air as they

walk. (cite from: www.unseco.org)

Rijeka and its inhabitants have a Mediterranean

charm which is especially evident during the

summer; long sunny days spent on the city

beaches, the summer festivals and concerts at

the old citadel, the smell of salt, sun cream and

grilled fish in the city streets. However, nothing

compares to the hurricane of festivities, good vibrations and overall happiness that strikes during the Carnival.

FUN FACTS :)

- Rijeka means river and is situated on a river delta and is also a sea port

- The first ever torpedo was built in Rijeka. Rijeka has preserved the first ever torpedo launch ramp.

- The first communal graveyard in Europe was built in Rijeka

- Rijeka was an independent state from 1920 to 1924

- The Business School PAR is situated in the former Rijeka municipal/state centre (1920-1924)

- In the late 19th and early 20th century, equal languages spoken in Rijeka were: Croatian, Italian, Hungarian and

German

- The RMS Carpathia, the ship that first responded to Titanics aid in 1912 was going from New York to Rijeka and

there is a life-saving vest in one of the Rijekas museums

- The Rijeka Carnival Parade is the third biggest in the world