6 %

2 %

4 %

13%

10 %

3 %

7 %5 %

3 %

6 %

40 %

0.5 %

31Spanishairports

22%

Jan–Mar Apr–Jun Jul–Sep Oct–Dec

42%

2%

Study

34%

Holiday

5%

MiscM

SpainMarket snapshot

% share of nights

High

Medium

Low

#18

17%

Business

Purpose of travel* (2017)Seasonal spread of travel* (2017)

Annual visits* Annual visitor spend*

Departure & destination airports*** (2017)Regional spread of travel* (2015-2017)

Global ranking for inbound visits to the UK in 2017#5 Global ranking for inbound spend in the UK in 2017#5

Inbound tourism overview

VFR**

Sour

ces:

*In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

), *

**A

pex

(dir

ect fl

ight

s on

ly).

27% 25% 27% 21%

2,39

7,00

0

2,41

3,00

0

2,16

4,00

0

1,8

09,0

00

1,8

36,0

00

1,71

6,00

0

1,74

6,00

0

1,98

6,00

0

2,19

7,00

0

2009 2010 2011 2012 2013 2014 2015 2016 2017

2017 averagespend per visit

£440

2009 2010 2011 2012 2013 2014 2015 2016 2017

VisitBritain

British Embassy

Torre Espacio Paseo de la Castellana 259D

28046 Madrid

Spain

Consumer website: visitbritain.com

Corporate website: visitbritain.org

Image library: visitbritainimages.com

Trade website: trade.visitbritain.com

Media centre: media.visitbritain.com

@VisitBritainES

LoveGreatBritain.es

@LoveGreatBritain_es

#ExploraGB

#LoveGreatBritain

Cristina Bernabe

Manager Southern Europe

cristina.bernabe@visitbritain.org

489,177 7 nights

Average flight seats per week*** (2017)

Average lengthof stay* (2017)

**Visit friends and/or relatives.

27UK airports

£8

24 m

£8

24 m

£8

41 m

£8

41 m

£77

6 m

£77

6 m

£99

2 m

£99

2 m

£93

2 m

£93

2 m

£1,

082

m£

1,08

2 m

£99

9 m

£99

9 m

£1,

061

m£

1,06

1 m

£1,

001

m£

1,00

1 m

16-24 12%

0-15 5%

25-34 21%

35-44 21%

45-54 21%

55-64 11%

65+ 7%

Visits in 000s I% share of visits

High

Medium

Low

SpainMarket snapshot

Other / unknown285

Balearic Islands65 | 3%

Canary Islands69 | 4%

Andalusia307 | 16% Murcia

83 | 4%

Valencia235 | 12%

Aragon55 | 3%

Madrid489 | 26%

Catalonia394 | 21%

Basque Country67 | 4%

Navarre11 | 1%

La Rioja5 | 0%

Castilla-Leon27 | 1%

Extremadura27 | 1%

Castilla-La Mancha17 | 1%

Cantabria10 | 1%

Asturias8 | 0%

Galicia41 | 2%

Visitor profile

√ Cultural attractions √ Somewhere English is spoken√ Somewhere new √ Ease of access √ A good deal A travel

guidebook

56%

17% 22%

Spouse/ Partner

5%On their own

With childrenunder 16 With friends

22%

With other adultfamily members

Travel blogs/forums

1 32

Word of mouth

Contemporaryculture

Vibrantcities

Historicbuildings

Sports

Britain is ranked highly (within the top 10 out of 50 countries) by the Spanish for:

Culturalheritage

of Spanish visitors were "likely" or "extremely likely" to recommend Britain in 2015*

96%of Spanish visitors were repeat visitors in 2015*75%

Sour

ces:

* In

tern

atio

nal P

asse

nger

Sur

vey

(IPS

), *

* V

isit

Bri

tain

/Ips

os 'D

ecis

ions

and

Influ

ence

s' re

sear

ch (A

pplic

able

to p

eopl

e w

ho v

isit

ed B

rita

in),

***

Anh

olt-

GfK

Nat

ion

Bra

nds

Inde

x.

BuzzseekersYoung independent travellerslooking for adventure, buzz andimmersive experiences

ExplorersEmpty nesters and families who look foractive outdoor experiences as well asimmersing themselves in culture

Going tothe pub

Dining inrestaurants

Goingshopping

Key demographics* (2017) Visitors' origin* (2015)

Priority market segments & attributes Travel companions** (2016)

Top three activities in the UK* (2007-2017)

Top influences in visiting Britain** (2016)Top motivations for choosing Britain for a holiday** (2016)

Perceptions of Britain*** (2014)