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Inbound PDF copy - Somerset Marketing Agency
Transcript of Inbound PDF copy - Somerset Marketing Agency
13x3x97%
1 2 3 4 5 6 7 8 9 10
Prospect searches forsolution to query online
with target keywords
Prospect clicks through toa blog post on your websitefrom Google search results
Prospect becomes a lead bysubmitting a form with theiremail address to download
an eBook.
Prospect is sent a series of follow up emails with relevant
content and offers for ameeting or product demo.
An Example of Inbound Marketing In Action
The aim of inbound marketing is to attract prospects to a website and convert them into leads and customers. Rather than going to customers (outbound), inbound marketing brings consistent, highly quali�ed customers to you.
the amount of tra�c businesses that show up on the �rst page of
online search results receive.(Joal House, 2019)
Content marketing gets three times more leads than paid
search advertising. (CMI, 2017)
of marketers are using social media to reach their audiences.
(Lyfe Marketing, 2018)
of B2B marketers credit email as the most e�ective distribution
channel for demand gen e�orts. (CMI, 2018)
Just 18% of marketers say outbound practices provide high
quality leads for sales.(HubSpot, 2018)
Social MediaBlog PostseBooks
Marketers who prioritize blogging e�orts are 13x more likely to see
positive ROI. (HubSpot, 2019)
92% 18% 79%
Trade ShowsDirect MailTelemarketing
ATTRACT CONVERT CLOSE DELIGHTBlog PostsKeywords
Social Media
FormsCalls-to-ActionLanding Pages
CRMEmail Marketing
Workflows
SurveysSmart Content
Social Monitoring
Email MarketingDigital Advertising SEO
Cold EmailsTV/Radio AdvertsPress Releases
INBOUNDMARKETINGTACTICS
OUTBOUNDMARKETINGTACTICS
Using Inbound Marketing toDrive OnlineSales
www.barnesandshirley.co
Inbound marketing generates recurring leads and sales. For example, website content will deliver leads and sales year after year. This is one reason why ROIfrom inbound marketing is much greater than outbound marketing.