Inbound Marketing Summit - Powered by Personalization - Nate Wolfson
-
Upload
thepulsenetwork -
Category
Marketing
-
view
340 -
download
0
description
Transcript of Inbound Marketing Summit - Powered by Personalization - Nate Wolfson
![Page 1: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/1.jpg)
Powered by PersonalizationPresented By Nate Wolfson, President of Digital Bungalow
10.16.2013
@nwolfson @digitalbungalow
![Page 2: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/2.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
2
Generic, Non-Segmented Homepage
PERSONALIZATION: MYWELL-BEING.COM
![Page 3: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/3.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
3
Health Segment Homepage
PERSONALIZATION: MYWELL-BEING.COM
![Page 4: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/4.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
4
Family Segment Homepage
PERSONALIZATION: MYWELL-BEING.COM
![Page 5: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/5.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
5
Retiree Segment Homepage
PERSONALIZATION: MYWELL-BEING.COM
![Page 6: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/6.jpg)
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com | Confidential
PERSONALIZATION EXAMPLE MYWELL-BEING.COM6
Total visits: +36%
Unique visitors: +46%
Page views: +72%
Visit duration: +74%
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com | Confidential
2012 OUTSTANDING ACHIEVEMENT
2013 MOST INNOVATIVE ONLINE FORMAT
2013 BEST WEBSITE DESIGN
2013 OVERALL BEST IN SHOW
2013 BEST WEB EXPERIENCE MANEGEMENT SITE
![Page 7: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/7.jpg)
Total visits: +36%
Unique visitors: +46%
Page views: +72%
Visit duration: +74%
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com | Confidential
WEM CASE STUDY RESULTS
2012 OUTSTANDING ACHIEVEMENT
2013 MOST INNOVATIVE ONLINE FORMAT
2013 BEST WEBSITE DESIGN
2013 OVERALL BEST IN SHOW
2013 BEST WEB EXPERIENCE MANEGEMENT SITE
7
![Page 8: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/8.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
8
Internet Retailer Top 10
Retailer Revenues
1. Amazon $61.1 BN
2. Staples Inc $10.3 BN
3. Apple $8.83 BN
4. Walmart.com $7.70 BN
5. Liberty Interactive Corp $4.30 BN
6. Sears Holdings Corp. $4.20 BN
7. Office Depot Inc. $4.06 BN
8. Dell Inc. $3.90 BN
9. Netflix Inc. $3.61 BN
10. Best Buy Co. $3.35 BN
$50.25 BN
![Page 9: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/9.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
9Amazon
![Page 10: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/10.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
10Amazon
![Page 11: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/11.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
11Amazon
![Page 12: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/12.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
12Netflix
![Page 13: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/13.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
13Nordstrom
Example: Nordstrom.com
Homepage
Use Case:Semi-FrequentMale Shopper
(cookied)
Smart!
Not Smart!
![Page 14: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/14.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
14Nordstrom
Example: Nordstrom
Email Marketing
Use Case:Semi-FrequentMale Shopper
Wasted Impression
= Not Smart!
![Page 15: Inbound Marketing Summit - Powered by Personalization - Nate Wolfson](https://reader036.fdocuments.us/reader036/viewer/2022062703/55536f3bb4c905894e8b47d6/html5/thumbnails/15.jpg)
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
15
Have a conversation with your CMS provider to see if your CMS can support personalization…be concerned if it can’t!
Research users and define personas/segments.
Define what conversion means for each user persona and map out what the funnel looks like.
Develop a content strategy around each persona funnel.
Implement, test, and optimize—forever!
Getting Started