Inbound Marketing for Binary Options

Tradologic Binary Seminar October 21, 2013

3 keys to success

1. Platform

2. Traffic

3. Conversions

This is our focus today

Let’s start with some research...

It’s a nice time to be in this business

“binary options”

Where is the search demand?

The value of search demand

It’s already hyper-competitive

How did these guys get there?

And how are they getting all this free traffic?

SEO has changed

2012 2013

Duplicate & low quality

content

Manipulative link-building

Earned endorsement

to quality content

Process Outcome

Content

SEO

Social media

Content

SEO

Social media

Content Marketing

Content marketing strategy

Branded Editorial content

Editorial endorsements

Money page

Rent vs Buy

10+50+

500+200+

The critical mass threshold

Plan

Produce

PublishPromote

Prove

Agile content campaigns

Planning

Use Google suggest to discover the keyword longtail

Use Ubersuggest to discover the long-longtail

Define customer personas

What are his problems?

What keeps him up at night?

What are his goals?

Production

Key elements of great content

Impeccably written

Clickable headline

Stunning image(s)

Resourceful external links

Strategic internal links

Call to action

Keyword optimized

Prominent share buttons

Unique

Authoritative, well researched

Promotion

Customized social media mix

Core activities

Converse

@RT#

D

ShareFollow

Grow audience

Gain influence

Build relationships

Outreach target lists

Influencers

Amplifiers

Audience

Focus on relationship building

RTs

#+1s

Focus on strategic posts to groups

Google+ communities

Facebook groups

Twitter hashtags

LinkedIn groups

Let’s reverse engineer their success

Link profiles

Content!

Content marketing strategy

Branded Editorial content

Editorial endorsements

Money page

One more note about this...

Trust problem on page 1

Build trust

Paris Childress Twitter: @hop_online

LinkedIn: bg.linkedin.com/in/parischildress/

Skype: pchil9

Email: paris@hop-online.com

Contacts

Thanks for making it this far!