Inbound Marketing in Practice

- Presented by Sanat Singha

Courtesy: Websigmas.com

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Paradigm Shift in Marketing

Marketing has evolved over the years, so the consumer behavior

What you did in the past is not accepted any more unless you package it better

People have more control in what information they receive and how

Outbound marketer’s “Buy, Beg or Bug” policies don’t work now

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DELIGHTED CUSTOMER, NOT JUST SATISFIED ONE

You Need to Create…

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Over 40% direct mailers are never opened or are routed to

spam box

Facts To Know

Outbound marketing through Billboards and TV ads are not

enough to educate someone about new products

Over 85% people skip through TV commercials

Over 90% email users unsubscribe direct emails sent by a

company

Over 80% of visitors bounce back from website because of

irrelevant, unsolicited ads

More and More phone numbers are added to “Do Not Call List”

and “Do Not Disturb” list

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What is Inbound Marketing

A new marketing strategy that relies on earning consumer interest than buying it

A practice of bringing warm, qualified leads into sales funnel

A marketing tactics that include content marketing and social media engagement

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Don’t just generate leads, but revenue

Inbound Marketing - USPs

Interactive, two-way communication

Less expensive than traditional marketing

Growing Return on Investment (ROI)

3 out of 4 inbound marketing channels cost less than

any outbound channel

Value addition by marketers

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Company Blog

Search Engine Optimisation (SEO)

Social Media – FB, Twitter,

LinkedIn

Pay Per Click Campaigns

Referrals

Microsites

Inbound Marketing Tools

eBooks

Podcasts

Videos

Whitepapers

Presentations

Infographics

Webiners

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Step 1 Step 2 Step 3

Deliver Interesting and

Informative content

Share and spread

through social networks

and news aggregators

Build links through

syndicated content

Add Value to audience

Create positive

connection with the

customer

Increase visibility

Engage your brand

Help them buy the

solution, not just a

product

How To Do Inbound Marketing

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The End Results

Inbound links to company’s blog and home page

Improvements in Search Engine Ranking

Massive Buzz

Referral Traffic

Driving Sales and Leads

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Facebook marketers have increased over 80% in the

last two years

Know It From Horse’s Mouth

Over 70% of marketers will invest in Inbound

Marketing in 2013

Marketing spend on company blogs and social media

has doubled in last few years

2/3rd marketers agree to the importance of having

company blog.

Over 70% B2C and 40% B2B companies have acquired

customers through Facebook

60% of businesses have acquired customer through

their company blog

Around 40% businesses have earned customer through

Twitter

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Sanat Singha

wsigmas@gmail.com

www.websigmas.com

+91- 9874288886

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