Inbetweeners

The movie

Convergence and synergy

• Phones 4 U used Inbetweeners box set of the series 1,2 and 3, to help them purchase the Samsung Galaxy Ace mobile phone at Phones 4 U stores.

• But to also celebrate the release of the new Inbetweeners film.

• “Filmology were instrumental in developing the relationship with the film's UK Distributors, not only delivering the DVDs and procuring the rights to use the film's images, but providing a holiday competition prize to Crete too.” (Sally Dyson –BIG Group)

How this benefited the two institutions

• As the Inbetweeners series was a huge hit, the series boxes were a significant amount. So the public would have gone to Phones 4 U to buy the Galaxy Ace, so they would sell more mobiles due to the Inbetweeners box set.

• It would have benefited the Inbetweeners institution because, Phones 4 U have gave the public box set of their series, which will make the public want to see the film after they have experienced the series.

The End