In2010 c2 c_chemistry

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel PhiladelphiaSeptember 21-23, 2010

C2C Team• We are a collaborative group representing a major research university and

four publishers– Salvador Bahia; Researcher/Professor, 35 years exp, over 800 papers Published– Nancy Boyle, CEO of Boyle's Books, e-book platform, sophisticated chemistry taxonomy– Bobbie Wayne, Senior Director, United Chemistry Society, producer of the world's most

comprehensive chemistry abstracting and indexing database, 38 years experience– Robert Koenig, Director, the PetroChemical Society, 5,000 members worldwide, 20 years

experience– Dan Hall, Head Librarian, Chemistry Department, OSU, 22 years experience– Julie Jones, 1st year graduate student, majoring in organic photochemistry, Sanson

University– Herb Herbelsheimer, President, Catalyst Press, leading publisher of biochemistry

publications, 30 years experience

• Our group holds 80% of the worlds chemistry content• Our taxonomy covers all specialties within chemistry


Sofitel Philadelphia, September 21-23, 2010

C2C Product Overview• C2C teaches chemistry students to do better research.

It is a software application that helps students search for the most relevant content and allows the professor to provide feedback.

• C2C serves the educational and research markets with these features– Boyles Taxonomy– Commenting/Tagging/Faculty Interaction– Collaborative Annotation– Usage Tracking– Multiplatform/cross-device syncing



Market Need

Students are poorly prepared to do first-classresearch in the 21st century. C2C is needed for:– Finding– Validating– Analyzing– Synthesizing information to do research

• C2C makes it easy for students and researchers to find, work with and share information.



C2C Business Model

• Acquire market share by leverage existing market share of 125 of the top chemistry departments

• Sold to augment existing institutional site licenses, enables patron driven access, micropayments for one-time purchases.

• Sold on iTunes App store, desk top application, web access from any computer



C2C Market Overview• Target: Chemistry graduate students and faculty (Phase II

is high school)• Market size: 45,000 grad students and faculty, 2,300

research universities• Key audience attributes

– Tech Savvy– Strapped for time– Social Networkers– Highly Motivated– Close faculty/student relationship

• Market on steep upswing as 2011, International Year of Chemistry, draws near



Competition

• Zotero (New API), learning management systems, eg Blackboard

• C2C leverages these to let students: – Collect all research materials they need– Get instructor feedback– Collaborate on research projects– Use throughout their careers



Why Invest in C2C?

• Produces better science• No Competition• Scalable for High School students and working

professionals• Can expand to other academic discipines• Global market



In2010 c2 c_chemistry

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