In the presentation I am going to be discussing whether or not we challenged the forms and conventions of real media

products.

I am going to be comparing our music video to various other music videos to compare

the forms and conventions.

We decided to follow the same beginning of Rick Ross feat Drake French

Montana - Stay Schemin music video, as we thought it looks

professional, and it also shows the viewer who is featured in the film and

also the song name, as the knowing this will create a sense of

understanding when watching the music video. However we decided to

challenge this convention and put both pieces of information onto one

shot, instead of two. We also found through our research that many

videos have credits at the beginning, but we decided to again challenge

this convention and have part credits at the beginning and also at the

end.

When constructing my researching and planning I came across Dappy-

No Regrets music video, this gave me the idea to create an

establishing shot in the same manor with placing the artist in front a

famous landmark, but at the same time we’d thought to challenge

this convention by making the artist face the camera instead having

his back turned to it.

As shown in this video, it follows the typical

convention of having a girls/models

performing in a RnB/ Hip-Hop videos,

however we fully challenged this by not

including models/ girls in our music video.

However our video did not need any female

performers as our soundtrack to the music

video does not need any models as the song

will not resemble any match between the

video and a female performer.

Another convention of Hip-Pop/ RnB music video is that they have many

shots from the side, where the artist is over looking a balcony or an

edge. This was a convention we chose to follow as our artist is

predominantly an Hip-Pop/ RnB artist therefore wanted to shoot a video

which represents those genres.

Another convention which is used within Hip-Pop/RnB music

videos is the use of dissolve effects and variable focus especially

when the artist is talking about a certain topic, where it allows

the visual effects to be used promoting a meaning to the viewer.

Through my analysis of music videos I found out that many music

videos capture famous landmarks or birds eye view shots of famous

cities as we didn’t not have the major budgets of professional videos

we therefore we thought of challenging this and interpreted the

same concept behind our music video but with the artist in front or

beside landmarks of London as the song is about London.