IN USE UNDER CONSIDERATION - GreenBookSocial Media Analytics Text Analytics Big Data Analytics IN...
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DRIVERS OF SUPPLIER SELECTION FUTURE OF RESEARCH Suppliers Clients Good relationship with client/supplier Familiarity with client needs Completes research on time Previous experience with client/supplier Good reputation in the industry Provides highest data quality 85% 81% 92% 89% 83% 67% 73% 74% 84% 84% 84% 88% SPECIALIZATION OF THE FUTURE RESEARCH AGENCY Online Communities Mobile Surveys Social Media Analytics Big Data Analytics Online Focus Groups Online Communities Mobile Surveys Social Media Analytics Text Analytics Big Data Analytics IN USE UNDER CONSIDERATION 44% 50% 38% 32% 45% 46% 28% 40% 30% 34% 34% 35% 35% 35% 41% 40% 29% 35% 38% 47% ADOPTION OF NEW RESEARCH METHODS 39% 41% 27% 33% 30% 30% 26% 25% 24% 25% 28% 24% Significantly Up Significantly Down Suppliers Clients Clients Suppliers Significantly Up Significantly Down Executive Summary The recipe for earning business is straight out of Business 101: It’s all about relationships. Know the client, deliver on their needs and do it with the highest quality. The Paradigm has shifted. Adoption of Communities & Mobile as insight gathering tools and analyzing Text & Social Media in Big Data frameworks are the paths to growth. Winter 2014 GRITReport.org
Transcript of IN USE UNDER CONSIDERATION - GreenBookSocial Media Analytics Text Analytics Big Data Analytics IN...
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN USE UNDER CONSIDERATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UNDER CONSIDERATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UNDER CONSIDERATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN U
SE
UN
DER
CO
NS
IDER
ATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
Executive Summary
The recipe for earning business is straight out of Business 101: It’s all about relationships. Know the client, deliver on their needs and do it with the highest quality.
The Paradigm has shifted. Adoption of Communities & Mobile as insight gathering tools and analyzing Text & Social Media in Big Data frameworks are the paths to growth.
Winter 2014 GRITReport.org
SPECIALIZATION OF THE FUTURE RESEARCH AGENCY
OnlineCommunities
MobileSurveys
Social MediaAnalytics
Big DataAnalytics
Online
FocusGroups
Suppliers
Clients
DRIVERS OF SUPPLIER SELECTION
Good relationshipwith client/supplier
Familiarity withclient needs
Completes researchon time
Previous experiencewith client/supplier
Good reputationin the industry
Provides highestdata quality
Online Communities
Mobile Surveys
Social Media Analytics
Text Analytics
Big Data Analytics
IN USE UNDER CONSIDERATION
44% 50% 38% 32%
45% 46%28% 40%
30% 34%
34%
35% 35%
35% 41%
40% 29% 35% 38%
47%
FUTURE OF RESEARCH
ADOPTION OF NEW RESEARCH METHODS
39%
41%
27%
33%
30%
30%
26%
25%
24%
25%
28%
24%
85%
81%
92%
89%
83%
67%
73%
74%84%
84%
84%
88%
Significantly Up
Significantly Down
Suppliers
Clients
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Exploring new methodologies
Exploring new technologies
Doing more with same resources
Exploring new sample resources
Investing in more in in-house technology
Client budgetary constraints
Increased use of non-traditional techniques and technologies
Supplier Budgetary constraints
Client demands for innovation
Increased use of tablet computers and smart phones
Vision CriticalMentions (203)
IpsosMentions (202)
GFKMentions (142)
GoogleMentions (133)
TNSMentions (126)
NielsenMentions (102)
Millward BrownMentions (80)
InSites ConsultingMentions (74)
Research NowMentions (72)
BrainJuicerMentions (400)
DRIVERS OF CHANGE REACTIONS TO CHANGE
INNOVATIVE COMPANIESTOP 10 WITHOUT ROLLUPS
28%
31%
22%
30%
31%
26%
21%27%
20%
27% Suppliers
Clients
41%
52%
58%
58%
38%
33%
26%30%
24%30%
Visualization by
�THE DYNAM�ICS OF CHANGE
Shrinking budgets and a rapidly changing technology landscape are driving change. The solution is a combination of rethinking business processes and exploring how to harness new tech and methods to deliver more impact.
Innovation may be a buzzword, but it’s also a vital brand attribute in a changing industry. Companies that leverage it across all communications channels reap the benefits, those that don’t risk being overlooked.
