IN THE SPOTLIGHT ON 702 & CAPETALK2017 - 2018

THE PACKAGEOne of the major advantages of talk radio is the power of the live read commercial, that combines the benefits of perceived association by the presenter and the radio station. An “In the Spotlight” simulcast package achieves this to maximum effect across the 2 biggest economic regions in South Africa.

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LSM % Index GP

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Age

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% A

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Age % Index GP Ave. Age 43

Ethnicity

65% ACI (Black)

44%

35%

14%

7%

African

White

Indian/Asian

Coloured

Ind

ex

Ind

ex

Gender

39% 61%52%

Married / Living

together

48% Single, divorced,

widowed

Marital Status

Source : BRC RAMS, October 2016 – March 2017

OUR LISTENERS

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Lis

tener

% A

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Age % Index WC Ave. Age 59

Ethnicity

21% ACI (Black)

0%

79%

2%

19%

African

White

Indian/Asian

Coloured

Index

Ind

ex

Gender

42% 58%81%

Married / Living

together

19% Single, divorced,

widowed

Marital Status

Source: BRC RAM Oct 2016-Mar 2017

OUR LISTENERS

PROMO SCHEDULEA 30 recorded teaser spot will inform listeners of the upcoming “In The Spotlight” for the following week. These spots flight on the Saturday and Sunday prior to the campaign. The spots also direct listeners to the client’s website.

Commencing on the Monday of the second week, the teaser spots become “on now” promotional spots, which continue to highlight the advertiser who is “In The Spotlight” for that week. The spots also encourage listeners to stay tuned for more information and direct listeners to the client’s website. Client receives name and payoff line in all promo spots.

These 30-second spots are written and produced by 702/CapeTalkProductions at no extra charge to the client.

RECORDED TEASER PROMO

RECORDED ON NOW PROMO

30” LIVE READS702/CapeTalk is information radio, our listeners have a high need for up to the minute information in every sphere of life.

When an advertiser owns an “In The Spotlight” campaign, their product becomes an integral part of the information flow. The advertiser’s information is delivered live by the presenter in the form of a maximum 30-second live read commercial which always contains the words “In The Spotlight this week is…” and carry the credibility the presenter has with their listeners. Up to 5 different live reads can be produced to ensure that the information remains fresh and interesting. The live reads rotate throughout the time channels from Monday to Friday, and are scripted at no extra cost to the client.

30” LIVE READS

RECORDED GENERICSEach “In The Spotlight” Campaign comes with a generic airtime schedule that runs during the week of and the weekend after the promotion. The generic schedule is based on a 30-second recorded schedule.

The production costs for a generic commercial will be for the advertisers own expense.

30” RECORDED GENERICS

On-air:

• 24 x 30” Recorded Teaser Promo’s • 20 x 30” Recorded On Now Promo’s• 21 x 30” Live reads• 46 x 30” Recorded Generics

SUMMARY SPONSORSHIP ELEMENTS:

SATURDAY SUNDAY THURSDAY FRIDAYMONDAY TUESDAY WEDNESDAY

21 x 30” LIVE READS

24 x 30” REC TEASER PROMOS

46 x 30” GENERICS

20 x 30” RECORDED ON NOW PROMOS

SATURDAY SUNDAY

CAMPAIGN ROLL-OUT

INVESTMENT702:VALUE R 497 914.50 (excl. VAT)INVESTMENT R 391 097.84 (excl. VAT)

CAPETALK:VALUE R 173 071.00 (excl. VAT)INVESTMENT R 136 087.84 (excl. VAT)

COMBINED CAPETALK & 702:VALUE R 670 991.68 (excl. VAT)INVESTMENT R 527 192.40 (excl. VAT)

Signed Acceptance:

Date:

TERMS & CONDITIONSThis sponsorship will take a rate increase as of 1 July 2018.Primedia Broadcasting reserves the right to amend programming policies and promotion dates, relating to this package at any time, in the best interests of the audience. In all instances the client will be notified prior to making any such changes. Failure to comply with any of the conditions or deadlines will result in a 100% cancellation fee.The notice period for a cancellation is a minimum of 4 weeks prior to the on-air commencement date of the promotion; any cancellation within this deadline will result in a 100% cancellation fee.Standard station terms and conditions apply.

www.primediabroadcasting.co.za

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