Reducing Clothing WasteIN THE METRO VANCOUVER REGIONKaren StorrySENIOR PROJECT ENGINEER

Zero Waste Committee

Increasing Quantity of Clothing Waste

2

17lbs per person per year (equivalent to ~44 t-shirts)

Regional Clothing Waste:

Source: Textilesworld.org

Other Impacts of ‘Take-Make-Waste’ Fashion

3

Polluted Waterwaysfrom Dyes and

Chemicals

Oceans Plastics From Washing

Business Risk

River Blue Earthfix flikr – Ken Teegardin

The Journey of Clothing Donations

4

Thrift Store

Pick-Up Service

or Donation

Bin

Consumers

Sorter-Grader

Global Reuse Markets

Wiper Rags

Non-woven(eg. insulationor emergencyBlankets)

Disposal

?%<5%

Local Reuse

20-25%

75-80%

?%

?%

100%

100%

50%

20%

20%

10%

Circular Economy Fashion Models

5

Research Highlights

6

Unraveling Apparel Waste in the

Greater Vancouver Area

Regional ScholarRecycling Research

Microplastics

Outreach and Collaboration Highlights

7

Behaviour Change Campaign

National Zero Waste Council

Collaboration with Member

Jurisdictions

?

Thank you. Questions?

Love Food Hate Waste2017 CAMPAIGN UPDATELarina LopezDIVISION MANAGER, CORPORATE COMMUNICATIONS

Zero Waste Committee, June 14, 2018

What? • Regional food waste reduction campaign• Based on WRAP UK campaign

When? • Launched May 2015• Reporting period: May 1, 2016 to April 30, 2017

10

Love Food Hate Waste

• Lack of knowledge• Don’t see self as part of the

problem• Thinking it’s unnecessary• Changes seem to demand a

high level of commitment

11

Barriers

12

Easy, Actionable Tips

13

Keep It Fresh

14

New Content

15

Seasonal Promotions

Easter

Christmas Thanksgiving

16

Influencers

Foodess.com, Leftover Turkey and Dumpling Stew Recipe

David Jorge, Leftover Turkey Casserole Recipe

17

18

19

“Waste-Free Summer Produce Guide”

Website

20

Waste-Free Summer Produce Guide

Facebook PostEblast

Influencer Post, Instagram

21

Farmers Market Outreach

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PNE Outreach and Seminar Series

Seminar Series, Preserving Summer Produce

Outreach Team at the PNE

Rescued Zucchini for “Bumper Crop Zucchini Bread”

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Science World “World Food Day” Celebration

Outreach at Science World Samples made with rescued food (Fridge Harvest Crumble made with Overripe Apples)

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“Ask Love Food Hate Waste”

Influencer Jenny Rustemeyer,Instagram

Question from audience, Twitter

Promoted post, Twitter

• Repeat baseline study in late 2018• Marketing metrics

• Website• Social Media• Outreach

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Measurement

May 1, 2016 to April 30, 2017 May 1, 2017 to April 30, 2018

Website Users 17,568 52,782 (+200%)

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Website

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Social Media

DefinitionMay 1, 2017 to

April 30, 2018 (approx.)

Reach Number of people that saw social media posts

2,912,467

Engagements Likes, comments, or shares 146,619

Clicks Number of times links in social media posts were clicked

12,824

Video Views Number of times videos in social media posts were viewed

228,133

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Outreach

Outreach Team at the PNE

• 16 events• 2,000 conversations

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Transition to National Campaign

Thank You