In the End,

We Believed in Hope

The Heart of the Fringe Fandom

Who Are Fringe Fans?

• Although Fringe’s main network is FOX in the United States, Fringe is a very global show.

• During Twitter events coordinated by fans, Fringe related terms and hashtags trended worldwide and in many different individual countries.

• There are fans present here from Australia, UK, France, The United States, and even Russia.

• Fringe appeals to various age groups. For instance, fans at the Fringe Event represent teens, 20-somethings, 30-somethings and up.

• Fringe has something for everyone and appeals to men and women

All Corners of the Internet

The Power to Create

• FRINGE inspires creativity in the fanbase, and our passion is manifested in several forms.

Fan Fiction

Fan Vidding

Special Projects

Real is a Matter of Perception

Why we love the show – it’s more than a T.V. show

It’s inspired people to live their dreams—to be better people– to build a better world.

It gives people hope that we can alter our destinies and the one person can make a big difference.

Cortexifans Activated

• Fringe’s move to Thursday nights—one of the most competitive nights on television—resulted in a drastic ratings drop.

• Word came that the show would move to Friday nights—a night known as the “death slot”—where shows were sent before cancelation.

• Ken Tucker’s “Save This Show” article appeared in Entertainment Weekly.

The Fringe Network• Started Rapid-fire events to celebrate

Fringe Premieres and Finales.

Eg: Trended #TheDayWeDied

• Started a “Twitter Force” which was comprised of fans that would ebgage other Twitter users to tell them that Fringe was returning or moving to Fridays.

• Promoted Fringe events with videos and graphics/icons.

The Question Asked Around the World

A Plan Set Into Motion

• What started as a fan-project for Zoey M. became something more. It ended up becoming an extraordinary journey for her and fellow Cortexifans around the world.

• Word about the #WhereIsPeterBishop video project was spread throughout Twitter, Tumblr, forums, and various FRINGE Facebook fan groups. The request was simple - fan picture submissions from as many different places/landmarks as possible, featuring the message, "Where Is Peter Bishop?"

• Over 500 photos from 37 countries were submitted.• Ari Margolis, even became involved by taking

#WIPB pictures of John Noble, Jasika Nicole and Joshua Jackson.

John Noble

The Tank

Joshua Jackson

Recognition:The “Blue Moon” Awards

• What started as a Facebook discussion among a small group of Fringe fans about their discontent with the lack of Emmy nominations for Fringe turned into a real action to send cast, crew, and producers awards and letters from fans.

“Fringe Fans Acting at a Distance”

• What started as a Skype chat session turned into a more serious discussion about Fringe’s future.

• We were veterans of The Fringe Network’s Twitter Force, and wanted to pick up the torch and expand the social media reach of Fringe fans.

Setting it into Motion

A Guide to Fringe Renewal Through the Advancement of Social Media was established, in order to overcome “Nielsen Invisibility.”

• Keep it positive toward networks and production.

• Interact with other fandoms in a respectful manner.

• Involve the fans in the creative and promotion process.

• Make the advertisers and sponsors aware that fans see their commercials and placement.

• Quantify our results with data and analysis.

Television Transformation

• The Television industry is changing. Social Television is the buzz word among networks.

• This is because of the emergence of people using a “second scree” during TV show viewing.

• Networks are investigating the benefits of including the audience more in shaping the shows that they watch.

• “Fans believe they have power to influence business of TV. And they’re demonstrating that they DO have that power.” – Christy Tanner, TV Guide.

Did We Save Both Universes?

• This renewal was the result of love and dedication from many different people.

• Like a strong strand of DNA, various little things had to line up and zip together in order to make the 13 episode pick-up a reality.

• There is no doubt that love expressed in a very vocal, positive and quantifiable manner, played a large part.

• FOX and Warner Brothers worked very hard to make a deal that worked for them as businesses.

• Folks in the media that believed in the show and fans helped a lot! (Love for Damian Holbrook and Marissa Roffman, especially.)

We Used Our Hearts and Imaginations to Make a Better

World.