1. 1. Coverage
2. 2. OurDirectors SophieKermaniandPippaGibb PhotographybyLaraJaneThorpe
3. 3. Here at In The Bag PR we have a wealth of experience working in the marketing and media sectors. We have been lucky to work with some amazing clients in the past and have taken the knowledge and expertise acquired working with big brands and applied it to our own business. Ourexperienceataglance
4. 4. SophieKermani Director Sophieisahighlyaccomplishedcommunica;onsprofessionalwith experiencespanningtelevision,cinema,marke;ngandevents. OriginallyfromDorset,SophiehadawellestablishedcareerinLondon asaProducerforawardwinningcommercialproduc;oncompany, BananaSplit,whereshespecialisedincorporatelms,commercials, programmesforbroadcastandDVDandothervisualcommunica;ons. Sophieistheco-ownerandentrepreneurialmarke;ng&PRforce behindthemul;awardwinningWeymouthrestaurant,TheDining Room.Thephenomenalna;onalsuccessofthisventurewasinfactthe catalystforformingInTheBagPR. Sophiespecialisesincrea;vemarke;ngcampaignstoincreasebrand awareness,includingproductlaunches,compe;;ons,large-scaleand in;mateevents,networkingandconferences. ContactSophie:07739554794|sophie@inthebagpr.co.uk PippaGibb Director PippabeganherPRcareerinAmericawithaninternshipforNATOatits AlliedCommandTransforma;onHeadQuarters.OriginallyfromDorset, shereturnedtotheUKtocon;nuehercareerinLondonatthemul; awardwinningnancialservicesagencyLansonsCommunica;ons, whereherclientporZolioincludedJ.P.Morgan,Associa9onof LuxembourgFundIndustry,UNPrinciplesofResponsibleInvestment, NOW:Pensions,ScoJshWidows,ThreadneedleandVanguard. PriortoformingInTheBagPR,Pippaworkedwithwellrenowned, awardwinningcommunica;onsagencyonhigh-proleaccountssuchas Subway,Fairline,DuncanHamilton&CoLtdandSolaceGlobal. Pippahasextensiveindustrycontactsandspecialisesinbrand posi;oningandstrategiccommunica;ons,withapar;cularfocuson mediarela;ons. ContactPippa:07970441046|pippa@inthebagpr.co.uk
5. 5. MarieNayaka SocialMediaStrategist Marieisaninterna;onallyexperiencedsocialmediastrategistwitha vastunderstandingofhowsocialmediacanworkfordierent businesses.OriginallyfromTasmania,Mariespent5yearsinLondonin themarke;ngteamofmul;awardwinningconsultancy,Huntress Group,beforemovingtoDorsetin2010topursueacareerinsocial mediaconsultancy. Anenthusias;cadvocateofthelatestonlinemarke;ngtrends,Maries approachdeliversamodern,yetseamlessbrandexperiencethat maintainsyourcredibility,proac;velyincreasescustomerloyaltyand improvesyourlong-termbrandequity. ContactMarie:marie@inthebagpr.co.uk LaraJaneThorpe Photographer LaraJaneThorpeisoneofveryfewphotographerswhotruly understands,fromexperience,whatittakestomaximiseCommercial Photography'struemarke;ngvalueandworthtoaclient. PublishedinVogue,TheIndependent,Metro,CosmopolitanandThe SundayTimes'Style'Magazinetonameafew,Laraisaseasoned professionalwhenitcomestoproducinghighquality,printworthy photographsforclientsandhasplentyoffun,smilingalongtheway. Lara'sstyleandpersonalityshowsthroughoutherporZolio,whichwas builtonstrongfounda;onslearningthetradealongsideiconic photojournalistSteveMcCurry. ContactLara:www.larajanethorpephotography.com Meettheteam
6. 6. Fresh,Innova;ve,Passionate InTheBagPRisanindependent,Dorsetbased communica;onsagencythatspecialisesinPR,Marke;ng andSocialMedia. Wedeliverexcellentresultsandconsistentlyplaceour clientsinfrontofnewaudiencesspanningprint,online, socialandbroadcastmedia. Weworktoar;culateyourbrandvaluesandkeymessages inaclearandengagingformat,toreachnewcustomersand strengthenyourmarketposi;oning. RightNEONTrainers RepresentedbyInTheBagPR MoreInfo:www.inthebagpr.co.uk/neon
7. 7. Food,Luxury&LifestyleSpecialists Wehavein-depthfood,luxuryandlifestyleexper;se. Wehavedevelopedsuccessfulcommunica;onprogrammes incorpora;ngstrategicbrandpartnerships,product placement,celebrityendorsement,fashionshows,events, lifestylephotography,lmingandmessagecrea;on workshops. Wehavegainedworldwidepressforourclientsandachieve in-depthmediacoveragetarge;ngsegmentedaudiences withspecicmessaging. RightLaFosseinpartnershipwithInTheBagPR MoreInfo:www.inthebagpr.co.uk PhotographybyLaraJaneThorpe
8. 8. ANa;onallyAccreditedAgency WeredelightedtobeociallyawardedRecommended AgencyStatusbytheRecommendedAgenciesRegister (RAR)followingarigorousreviewofourservicesbyRAR andourClients. TheRARexiststoreducetherisksforbusinessesin sourcing,selec;ngandengagingwithagencies. Theschemeistheonlyonefocusedonagencyperformance andmeasuresapplicantsoncrea;vity,innova;on,client service,eec;veness,professionalism,strategicthinking ability,valueandabilitytodeliverprojectson;meandon budget. RightOurDirectors,SophieKermaniandPippaGibb PhotographybyLaraJaneThorpe
9. 9. Posi;oningYOUasanExpert Posi;oningyourselfyourbrandasanexpertinitseldcan proveverylucra;ve,andthatswhatwespecialiseinhereat InTheBagPR. Fewthingsareaspowerfulorpersuasiveasaknownexpert. Weexecuteacarefullyconsideredthoughtleadershipstrategy thatwilladdsignicantcredibilitytoyourpublicproleandhelp youstandheadandshouldersaboveyourcompe;;on. Ourexpertcombina;onofPR,marke;ng,socialmediaand brandmanagementfuelsyourknow,likeandtrustfactortoget youmoreapen;on,morecustomersandmoresales. RightPrimroseMathesonfromPrimrosesKitchen RepresentedbyInTheBagPR MoreInfo:www.inthebagpr.co.uk/primroses-kitchen
10. 10. Primroses Kitchen Naturally Perfect
11. 11. PrimrosesKitchen:NaturallyPerfect Ourthoughtleadershipandbrandposi;oningworkwithPrimrose Matheson,founderofPrimrosesKitchen,hasseenherbusinessgrow exponen;allyinthelast18months. WehavepresentedPrimroseasanexpertinthenaturopathiceld,and shehasfeaturedinnumerousna;onalonlineandprintpublica;ons. Highligh;ngPrimrosesexper;sebuildscondenceinherproductswhich inturnbuildssales. PrimrosesKitchendebutedonQVCinFebruary2015withgreatsuccess, raisingherbrandsproletoana;onalaudience.Herproductsprovedso popularshewasinvitedbackforasecondslotthefollowingmonth. Primrosehaslong-termplansforthefutureofhercompanyandby workingstrategicallywithInTheBagPRshehasalreadyseenhershort- termgoalsbecomereality. InTheBagPR&PrimrosesKitchen: PR|SocialMedia|Photography|Events Forfurtherinforma;onandrecentcoveragevisit: www.primroseskitchen.com
12. 12. Highconver;ngcoverageforPrimrosesKitchen:
13. 13. The Dining Room Award Winning Success
14. 14. TheDiningRoom:AwardWinningSuccess Wehavesystema;callybuiltthepublicproleofTheDiningRoomandChefProprietor,TaherJibet,since theirlaunchin2011.Ourmediacoveragetolocal,regionalandna;onalonline,printandtelevision audienceshasbeenhigh-conver;ngandhasposi;onedtherestaurantasoneofthetopeateriesin Dorset. InTheBagPR&TheDiningRoom: PR|Marke;ng|SocialMedia|Awards||Photography|Events BBCs A Taste of Britain Ourcomprehensivemarke;ng&PRcampaignsforTheDiningRoomhaveapractedtheapen;onoftheBBC,andinMay2014theteamwelcomedJanet StreetPorter&BrianTurnerforATasteofBritain(aboveright).TheshowhighlightsdierentdishesusinglocalingredientsfromaroundtheUK.BBC producersapproachedusdirectlytofeaturetherestaurant,whichwasonlymadepossiblethroughourconsistentworkinbuildingtheirpublicprole.
15. 15. TheDiningRoomsTaherJibetSpearheadstheGreatBri;shWhelkRevival TaherJibet,ChefProprietorofTheDiningRoomfrontedthe2014PommeryDorsetSeafoodFes;valsGreatBri;shWhelkRevival sponsoredbyTabasco,encouragingfes;valgoerstoloveawhelk. ThisopportunitywasmadepossibleasadirectresultofTheDiningRoomsstrongbrandposi;oningandreputa;onforquality,gainedthroughour comprehensivePR,marke;ngandsocialmediacampaignssincetherestaurantlaunchedin2011.Thecampaignenjoyedveryposi;vena;onalexposurefor bothTheDiningRoomandtheDorsetSeafoodFes;val.Forfurtherinforma;onvisit:www.dorsetseafood.co.uk/go.to/Great_Bri;sh_Whelk_Revival ThePommeryDorsetSeafoodFesKvalGreatBriKshWhelkRevivalsponsoredbyTabasco PRpartnershipwithInTheBagPR PhotographybyLaraJaneThorpe
16. 16. EnjoyingtheMetroLife InMarch2015TheDining RoomfeaturedinTheMetros MetroLife,Eatsupplement. Withareadershipof 1.5million,gainingcoveragein sucharecognisedand widespreadpublica;onwas anexcellentresultforHead ChefTaher,aswellas testamenttoourestablished mediaconnec;onsandour trackrecordinrepresen;ng highqualityclients.
17. 17. Highconver;ngcoverageforTheDiningRoom:
18. 18. NEON Trainers Born in Britain
19. 19. NEONTrainers:BorninBritain NEONlaunchedinJanuary2014atScoopInterna;onalandisdesignedwith style-consciouswomeninmind;theen;reshoeisasingleblockcolourusing thesamesumptuousleathersandhidesthroughout.Featuringboldpopsof colourandmetallics,thesetrainersarealreadyahitwiththefashionpack, bothhereintheUKandinterna;onally. InTheBagPR&NEON: PR|Marke;ng|SocialMedia|Photography|Events&ProductPlacement Forfurtherinforma;onandrecentcoveragevisit:www.neonfootwear.com ITVTonightfeaturingNEON Throughourconnec;onsinlmandtelevisionwesecuredthebrandasegmentonITVs IsBritainBackInBusiness?documentarywhichresultedinwidespreadUKcoverage. CoverageataglanceforNEON:
20. 20. Electra Bicycle Company You Rock, Lets Roll
21. 21. ElectraBicycleCompany:YouRock,LetsRoll AtElectra,theirmissionisclear.Becomethemostamazinglifestyle brandinthebicycleindustry.Theydontdothisbysimplydesigning beperbikes,accessoriesandclothes.Theydothisbybeing themselves.Byinfusingtheircultureintoeverythingtheydo.By celebra;ngcrea;vityandindividuality. InTheBagPRaredelightedtobenamedasocialPRpartnersin associa;onwithLondonDesignAgency,FishPie,forthebrands2015 UKexpansionprojectandarelookingforwardtointroducingElectras 200-strongsignaturecollec;ontothepublic.
22. 22. Rollys Brownies From Boutique to Bursting!
23. 23. RollysBrownies:FromBou;quetoBurs;ng! RollysBrownieshavebeentakingthefoodworldbystormsince2009.AMul; AwardWinningcompanybasedinWeymouth,Dorset,theyuselocallysourced ingredientstocreateelegantandtastytreatsinawidevarietyoffantas;c avours. RollysBrowniescametouswiththeaimofgainingmoreapen;oninregional andna;onalpublica;ons.Ourconsistent,highqualitycoveragehasresultedin morewidespreadsuccessandorderquan;;eshaveincreaseddrama;cally locally,na;onallyandinterna;onally. InDecember2013,awerlessthan4monthsworkingtogetherwewereableto featurethebrandinBri;shVogue.Weusedourconnec;onsinthemediato submitproposalsforinclusionandfromthere,RollysBrownieswereselected bythepublica;onfromapoolofsimilarproductsbecauseoftheircommitment toqualityandthereputa;ontheyhadalreadygainedthroughtheirpartnership withus. InTheBagPR&RollysBrownies PR|Marke;ng|SocialMedia|Photography|Events Forfurtherinforma;onandrecentcoveragevisit:www.rollysbrownies.co.uk
24. 24. Highconver;ngcoverageforRollysBrownies: RollysBrowniesinBriKshVogue December2013
25. 25. Pommery Dorset Seafood Festival A Must Eat Event!
26. 26. PommeryDorsetSeafoodFes;val:aMustEatEvent! ThePommeryDorsetSeafoodFes;val,heldannuallyinWeymouthinJuly bringstogetherchampagneandseafood,familyentertainmentandagreat opportunitytogainabeperunderstandingofthesuperbseafoodavailableto usjustoourwonderfulshores. AsanocialPRpartneroftheevent,weworkalongsidetheFes;valsin- housemarke;ngteamtoposi;ontheeventasthenumberonefoodfes;valin theUK. InTheBagPR&PommeryDorsetSeafoodFesKval: PR|Marke;ng|Photography Forfurtherinforma;onandrecentcoveragevisit:www.dorsetseafood.co.uk CoverageataglanceforTheDorsetSeafoodFesKval:
27. 27. HookedforLifeDorsetMagazineEditorial Weproject-managedamagnicent6PageeditorialinDorsetMagazinetosharetheinsidescooponthelocallegendsoftheseaandbringtheirstoriesto lifeastheypreparedforthe2014Fes;val.Wephotographedandinterviewedtheshermenastheyreectedtheirindustryandthelegacyofshingin Dorset.Thepiecewasincrediblywell-receivedandgainedwidespreadexposureforthePommeryDorsetSeafoodFes;valandofcourse,thenotoriously elusiveshermenthemselves. ThePommeryDorsetSeafoodFesKvalGreatBriKshWhelkRevival SponsoredbyTabasco PRpartnershipwithInTheBagPR PhotographybyLaraJaneThorpe KarlNoblewithCarolineDreverofDorsetShellsh PRpartnershipwithInTheBagPR PhotographybyLaraJaneThorpe
28. 28. WelcomewhelksintoyourlifeattheDorsetSeafoodFes;valGreatBri;shWhelkRevival TheGreatBri;shWhelkRevival,sponsoredbyTabascoranalongsidethefes;valin2014.Wewereabletoachieveexcellentna;onalcoverage,includinga fullpage,doublecenterfoldspreadinTheIndependent. InTheBagPRworkedwithPommery,TheDiningRoomsTaherJibetandourextensivemedianetworkontherevival,whichbenetedfromposi;vena;onal exposurefortheFes;valandofcourse,forthehumblewhelk.Forinforma;onvisit:www.dorsetseafood.co.uk/go.to/Great_Bri;sh_Whelk_Revival ThePommeryDorsetSeafoodFesKvalGreatBriKshWhelkRevival SponsoredbyTabasco PRpartnershipwithInTheBagPR PhotographybyLaraJaneThorpe
29. 29. La Fosse at Cranborne Countryside Chic with International Appeal
30. 30. CoverageataglanceforLaFosse: LaFosse:CountrysideChicwithInterna;onalAppeal LaFosseisamul;awardwinningB&BandRestaurantinDorset.EstablishedbyMark &EmmanuelleHartstone,LaFossehasawelcoming,relaxedatmospherewhere guestscanenjoydeliciousfood,andstayinglorious,peacefulsurroundings. InTheBagPRhavebeenworkingwiththeteamatLaFossetobuildtheirna;onaland interna;onalproletoapractawiderrangeofclientstotheB&Bandtherestaurant. WehavehadarecentpushinGermanywhichhasbeenverywellreceived. InTheBagPR&LaFosse: PR|Marke;ng
31. 31. Crab House Caf Dorset Gem with Real Crab Appeal
32. 32. CrabHouseCaf:HiddenDorsetGem WhenNigelBloxham,famedownerofDorsetsstunningCrabHouseCaf,publishedhis highlyan;cipatedbook,simply;tledCrabHouseCaf,weknewtheworldjusthadto hearaboutit. AndsoinMarch2015wepitchedthepublica;ontoTheMetro,whoweresoimpressed theydedicatedafullpagespreadtoNigelsrecipesintheirMetroLife,Eatsupplement. Thismeantthatnotonlycouldpeoplelearnaboutthenewbook,theycouldalsotry theirownrecipesincludingLemonPepperSquid,PollockFilletwithGarlicPesto,Old EnglishPopedCrabandSpicyBakedCrab. Withareadershipof1.5million,gainingcoverageinsucharecognisedandwidespread publica;onwasanexcellentresultforNigel,aswellastestamenttoourestablished mediaconnec;onsandourtrackrecordinrepresen;nghighqualityclients. WelookforwardtoworkingwithNigelandhisteaminthefuture. InTheBagPR&CrabHouseCaf: PR Forfurtherinforma;onvisit:www.crabhousecafe.co.uk
33. 33. RightMetrosEat,LifeSupplement Le