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In Sync: Making Your Online & Offline Brand and Voice Congruent
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Transcript of In Sync: Making Your Online & Offline Brand and Voice Congruent
Welcome…In Sync: Making Your Online and
Offline Brand and Voice Congruent
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Meet MoniqueFounder, Cosmetic Social Media
20+ years experience: medical practice management, marketing, training, and consulting
Certified Social Media Strategist since 2009
Panelist, Speaker, Trainer
Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Named one of top 5 Medical Practice Facebook Pages (2010)
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
♥music, ♥USC, ♥sports, ♥spa days, ♥shoes &
♥driving fast ♥creative
endeavors!
Cosmetic Social Media #VCS2012 @MoniqueRamsey
The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. –MarketingMagazine.co.uk
Branding
Cosmetic Social Media #VCS2012 @MoniqueRamsey
• Who are you? • How is your
practice unique? • Could you explain
your brand to the person next to you right now?
Cosmetic Social Media #VCS2012 @MoniqueRamsey
The intrinsic believability your brand evokes – converts awareness to commitment.
Brand Trust
A promise of service, quality, dependability, benefit, etc. – not just for the product or outcome, for the company behind the product
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Embrace it… Live it…
Breathe it…Sing it…
Sweat it…
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Consistency
Make sure the brand image is
consistent across EVERY patient
touchpoint.
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Facebook timeline cover photo
In-Office PromotionsWebsite
Social Media & Apps
E-blasts
Exam Room displays
Print: Ads & Collateral
Mailers
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Mobile Marketing
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Measure 4 ConsistencyStaff:
follow throughfriendliness
Office: comforthospitalitywait time
(appt., phone, etc.)Surgical Experience:
Pre-opSurgery DayPost-op
vs. patient expectations
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Questions?Thank You!