In-Store Path to Purchase Marketing
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Transcript of In-Store Path to Purchase Marketing
www.toushay.com 613 . 271 . 8314
System of Engagement
Seize every opportunity to reach your customers in innovative ways and convert them from browsers to buyers. Use Toushay TouchPoints™ to increase sales, optimize operations and gain valuable consumer insights with our adaptable and powerful System of Engagement.
Touch Every Point of the Customer’s Journey
Each TouchPoint – Beacon technology, Tablet Kiosk,
Employee Device, Mobile App and Digital Display–
works both independently and with one another to
form a complete customer experience ecosystem,
or System of Engagement. TouchPoints improve
engagement, even after clients have left your store.
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See how Toushay’s System of Engagement can revolutionize your retail
customer’s journey.
Exterior - Get more attention with Digital
Displays that lure foot traffic inside. Add a
Beacon to automatically send personalized
product or promotional content to shoppers
in proximity with your Mobile App.
Entry - Provide Mobile App users with current
promotion details as they pass a Beacon at the
store entrance. Trigger an auto check-in and
reward return shoppers with Loyalty Points.
Mannequin - Turn static product displays into
interactive experiences with a Beacon. Nearby
customers with the Mobile App can receive
information on displayed product specs,
in-store location, inventory level, and price.
In-aisle - Cross sell with in-aisle Tablet Kiosks
displaying your Lookbook and help shoppers
discover complementary products. Tablet
Kiosks can also provide additional product
information, self-serve ordering and more. Deliver
a coupon on the spot to a client’s Mobile App.
Associate - Give your sales associates the power
to help your customers faster and more efficiently
with an Employee Device in hand. They can access
which content a customer has recently viewed, your
full catalogue and product reviews. They’ll have
the tools to check inventory, transfer product from
other locations and provide on the spot checkout.
Checkout - Make the checkout an opportunity
to connect with customers. Use Tablet Kiosks to
enrol people into your Loyalty Program or promote
the benefits of downloading your Mobile App.
Exit - Capture valuable survey feedback at your
exit with a strategically located Tablet Kiosk. Or
use Beacon and your Mobile App to deliver a
simple survey or offer an incentive for a return
visit after the customer has left the store.
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Improve Your Top Line
Toushay’s System of Engagement is designed to help your entire retail business. Our flexible, scalable and easy to manage system will give you new opportunities to increase revenues with:
Engagement
Keep customers engaged longer with Toushay
TouchPoints and convert more sales. Now you can
provide shoppers with the convenience and immediacy
of an online experience right in-store. And you can
reach them in their pockets, any time.
Insights
Measure and learn more about customer preferences
and behaviours with Toushay’s System of Engagement.
Easily gather feedback from buyers and difficult-to-
reach browsers. Use the data to discover individual
“star shoppers” and regional trends. We’ll help you tap
into new sales opportunities.
Optimization
Gain valuable information on in-location traffic
patterns, inventory requests, in-store search queries
and sales conversions. Use these insights to help you
optimize your operations and reduce costs.
Marketing
Easily test and experiment with marketing content
including messages, images, videos, promotions,
incentives and much more in a low-risk, cost-effective
way. From a single location or a single device, to
regional or system-wide, you’ve got it covered.
Control
Maintain complete control over all TouchPoints with an
easy-to-use content management system. Schedule
content updates in advance or input new messaging
on the fly with new sales opportunities. Toushay allows
you to manage security permissions, device monitoring
and remote troubleshooting so everything operates
smoothly.
Learn more about Toushay’s System
of Engagement and how to customize
your TouchPoints including Beacons,
Tablet Kiosks, Employee Devices,
Mobile Apps and Digital Displays.
Toushay: It’s what’s in store.
Contact us to get more information or
schedule a demonstration.
Telephone: +1 613 271 8314
Email: [email protected]