In-store Merchandising Book€¦ · In-Store Merchandising Book 03 STRATEGY & CONCEPT Launch...

In-store Merchandising Book

Body Partner

S1_2020

SUMMARYIn-Store Merchandising Book

03

STRATEGY

& CONCEPT

Launch Strategy

Product concept

06

IDENTITY

CODES

Color references

Visual List

Texts List

Tips

IN-STORE

ANIMATION

COUNTER

CTS

3327

HOG

Animation table

Alarm cover

Pattern Decoraiton

LINEAR

Eevent niche

CDMEA

Navigztion tools

layouts

37

PLANOGRAM

STRATEGY

Product positioning

strategy

Beauty rituals

43

06

WINDOW

1422

OUTPOST

Podium 1 x 1

Podium 3 x 3

IN-STORE

ANIMATION

NEW

/

3CLARINS S1 2020 BODY PARTNER

01 STRATEGY & CONCEPT


LAUNCH STRATEGYBusiness priority

OBJECTIVES

SATISFY even more our customers& RECRUIT new ones by

Increasing our LEADERSHIP and LEGITIMACY : push all the MATERNITY products

Reinforcing our EXPERTISE : permanent INNOVATION

on stretch marks and new tests

IMPROVING the products : new formula and new packaging

Thinking of FUTURE generations : RESPONSIBLE

formula and packaging

!


PRODUCT CONCEPT

BODY PARTNERSTRETCH MARK EXPERT

2020

The 1st MUM-FRIENDLY skincare product that targets stretch marks by :

1. PREVENTING THEM

2. CORRECTING THEM

INNOVATIVE RESULTS on the 4 dimensions of emerging or settled stretch marks

[ length + width + depth + colour ]

3. COMFORTING THE SKIN

/


02 IDENTITYCODES


COLORS / MATERIALS REFERENCES

RAL 3003/ Pantone 200C / Setacryl 2231 / Altuglass 100.22002 Glossy finish

RAL 9003 / WhiteMat finish

« Pale Gold »: Lechler BLMC ref BLVC 846 GAN or Pantone 8004C or copytypeof Multi-Active cap

Pantone 482 C

Don’t use quadri color=> lose the metallic effect

CLARINS COLOR CODES BODY PARTNER

Those color references are for POS&Merchandising ONLY.

Color presented here are for information only follow strictly the color ref.

All the elements can be produced in cardboard, MDF, or acrylic or mixed materialsdepending on qties/budget. Feel free to challenge your suppliers.

Light oak wood

Gold sticker (metallic satin finish)


VISUAL LIST

PRIORITY 1

Diecuting the artworks is not allowed which means the following:- Product diecut, giant dummy (for 3D effect): ok- Diecut of model, still life, activated packshot, plant : not allowed

Major visual Activated packshot

Major Ingredients

Centella asiatica

PRIORITY 2

Packshot

Organic green banana[Phyto-Stretch Complex]


IN-STORE VISUALS (LIGHTBOXES)

COMPLETE DUO

In-Store visuals layouts coming soon on the DAM :

http://dam.groupe-clarins.com/ims/main/opennodeview.do?tab=clarinstab&nodeId=37044


TEXTS LIST

PRODUCT NAME

NOUVEAU / NEW

Body PartnerExpert VergeturesStretch Mark Expert

- Gotham light for NEW

- Clarins regular for name

- Gotham light for claim.

- Gotham light for benefits

- Gotham light for results and footnotes

- Gotham light black for name If there is only the name of the plant

- Gotham light red for name If there is a text with the name of the

plant. Text in gotham light black

PRODUCT CLAIM

PLANTS TEXT

[PhytoStretchComplex]Centella asiatica & Organic green banana extract

Visibly targets the 4 dimensions of stretch marks: - length - width - depth - colour

Prenez soin de lui, nous prenons soin de vous.

While you take care of your baby, take care of you.

PRODUCT BENEFITS

Improves skin elasticity.Helps reduce the look of stretch marks.


INSPIRATION


TIPS

TIP 1 TIP 2

Please try to use the Plant Crop in big die cut when possible.

You can also add the [PhytoStrechComplex] aside for more visibility.

For the Pantone 482 C, please use a velvet mat varnishon top.

Please present the Fair trade programm whenyou can, even in small configurations with the fair trade program book.

VisualsrightsTBC


MERCHANDISING ASSETS

Window OutpostIn Store

AnimationCounter Linear

Counter Tester Stand

PodiumBoutique Window CDMEA

Window Showcard

1x1

3x3

Animation table

Ladder unit

In Store Visuals

Head of Gondola

Focus Niche

/


03 WINDOW


WINDOW SHOWCARD

Local Production

To be printed locally.Layout available soon on the DAM:

Local production



WINDOW SHOWCARD - EXTENSION

Local Production


Local production



WINDOW SHOWCARD WITH CUBES

Local Production

For a better rendering, pleasealternate the faces of the cubes todisplay the different visuals.

Local production


CUBES / WINDOW SHOWCARD

Cube 1 : 200 x 200 mm

different from the one use on the other merchandising touchpoints 482 C.

Recommended material: Cardboard290gr.


Local ProductionLocal production


The pink color used for this elementis the one used for the sample sachet or the sleever : Pantone 7520 U .


BOUTIQUE WINDOW

Local Production

3

Glossy Visual or lightbox with a light oak wood frame

4

Plant crop sticker on window

1

2

Wooden freestanding unit with Counter tester base

1

2 3

4

Local production

Pantone 482C velvet mat finish


BOUTIQUE WINDOW

Local Production

3

1

1

2

3

4

Local production

Glossy Visual or lightbox with a light oak wood frame

4

Plant crop sticker on window

1

2

Wooden freestanding unit with Counter tester base


1

1

2

4

3


BOUTIQUE WINDOW (Generic furniture)

3

1

21

2

3

Local Production

Magnetic glossy still life visual

Magnetic glossy Model Visual

Pantone 482C base for display

Local production

/


04 OUTPOST


PODIUM : 1 x 1

Local Production

1

2

3

4

5

6

Glossy still life visual

Light oak wood

3

Wooden floostocker with storage

4

1

2

5

6

Pale Gold sticker (satin finish)

I-pad with scentific movie + application methods

Pantone 482 C flooring (linoleum or sticker / velvet mat finish)

Counter tester

7

7

Local production

VisualsrightsTBC

8

8 Fare Trade Visual (printed on 5 mm

Forex)


PODIUM : 3 x 3

Local Production

12

34

5

6

3

4

1

2

5

67

7

Local production

Glossy visuals

Light oak wood frame





Counter tester

8 See-though suspensions

8

1

2


PODIUM : 3 x 3

Local Production

1

2

3 4

5

6

3

4

1

2

5

6

7

7

Local production


Light oak wood





Consultation Area

1

2


PODIUM : 3 x 3

Local Production

1

2

3

4

5

3

4

1

2

5

Local production


Light oak wood


I-pad with fare trade movie

Fare Trade Visual (printed on 5 mm

Forex)

VisualsrightsTBC

1

2

/


05 IN-STORE ANIMATION


HOG

Local production

2

4

Light oak wood

3 Plant Crop Die-Cut on forex (Glossy)

4

1

2

1 3

5

Pantone 482 C background (mat velvet)

5

6

6

Product stock

Please refer to Counter tester base

Glossy Visual

Local production


ANIMATION TABLE

2

3

45

Magnetic still life visual

Magnetic Model visual

3

4

Magnetic / Stickers


1

2

8

Counter tester base6

1

6

Local production

5

7

Ipad with scientific movie + application methods

Fare trade Program book7

Local production

8 Glass Dome to display the star product, Body Partner


NEW LADDER UNIT

Local Production

2

3

1

Patern decoration

Magnetic glossy visual

3 CTS base without visual

1

2

4 Glass dome to display the star product

4

5

5

Wooden stand with Plant cropand texts

Local production

6 Storage6


PATTERN DECORATION - layouts

vertical

horizontal

square


PATTERN DECORATION - visualization

/


06 COUNTER


CTS cardboard base pantone 482 C

Velvet mat finish

PREMIUM COUNTER TESTER

Pale Gold Chromolux (satin finish)3

Central Production

References Languages

80045955 French

80045956 English

80045957 Italian

80045958 Spanish

80045959 Russian

80045960 German

Dimensions :W360 x D320 x H485 mm

1

1

2

2

3

Central production

4

5

5

4

Model Visual

White mat PMMA

Light oak wood


SKIN CARE BASIC BAR and GTU UPDATE

BODY BAR

GTU

Body Partner placement is in the drawer.

To highlight the launch, you can add a twister during the novelty period.


SKIN CARE DELUXE BAR UPDATED LAYOUT

To be printed on transparency for no lit material

To be printed on duratrans for lit material

Local ProductionLocal production

To be printed locally.Layout available soon on the DAM.

FIRMING 2018

Gri

ds

S

NEW LAYOUTS TO COME

MATERNITY 2019 BEFORE BABY 2019

Gri

dL

He

ad

er

SH

ead

er

L

AFTER BABY 2019

NEW LAYOUTS TO COME

NEW LAYOUTS TO COME

NEW LAYOUTS TO COME

NEW LAYOUTS TO COME

NEW LAYOUTS TO COME

NEW LAYOUTS TO COME

NEW LAYOUTS TO COME

/


07 LINEAR


LINEAR FOCUS NICHE

Local production

Glossy Visual on 10 mm PMMA3

4

1

2

1

2

3

4

Dimensions :W850 x D250 x H180 mm

Total Dimensions :W850 x D250 x H180 mm

Local production

Pantone 482 C velvet mat finish

On 5 mm PMMA

Pale Gold stocker (satin finish)

Wooden structure 10mm thick


BACKWALL BANNER

Local Production


W 150 x H 1500mm

Side 1 Side 2

Local production



TWISTER

Local Production


W 90 x H 90mm

Side 1 Side 2

Local production



CDMEA

Model visual

Background with plants duo packshot

Local Production


Tester installed on first shelf, print

benefits of the product in front of the

tester

1

2

3

3

1

2

4

4 White shelf underneath the testers

5 Still life visual

5

6

6

6

Storage

Local production



NAVIGATION TOOLS VISUAL LAYOUTS

Reminder: never use Model visuals on Navigation Tools!

1 2Layout for Tester Holder Layout for Central Glorifier

Recommended material: Paper 200gr 1 side

Local Production


Place the Rose Radiance cream tester.

Place the Rose Radiance cream tester

1

2


Local production

/


08 FOCUS BOUTIQUES


Counter Tester Stand

Animation table

Window

BOUTIQUE / MERCHANDISING ASSETS

Niche

Window In Store Animation Linear

Ladder unit

In Store Visuals

Deluxe Bar

/


09 PLANOGRAMSTRATEGY


PRODUCT POSITIONING STRATEGY

-http://dam.groupe-clarins.com/ims/main/opennodeview.do?tab=clarinstab&nodeId=37030

NEW 2020 RULE : the new Body Partner Stretch Expert will replace the current one in the Body Firming range.

428 mm

NEW



BEAUTY RITUALS

Exfoliating Body Scrub : Gently removes dead skin cells

Tonic Treatment Oil : Nourishes and improves skin firmness

Body Partner : Improves skin elasticity. Helps reduce the look of stretch marks.

Energizing Emulsion legs : Relaxes, refreshes

+ + +

Step 1 Step 2 Step 3

© Clarins Group, 2015

All dimensions should be checked on site. These drawings are copyright and property of CLARINS. These plans cannot be considered as execution plans. Contractor must draw shop drawings and submit them to CLARINS for approval before starting work.

Roxane [email protected]

Christine [email protected]

Karine JULIÉ[email protected]

A&M DEPARTMENT CONTACT FOR « BODY PARTNER » launch :

mailto:[email protected]



In-store Merchandising Book€¦ · In-Store Merchandising Book 03 STRATEGY & CONCEPT Launch...

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Transcript of In-store Merchandising Book€¦ · In-Store Merchandising Book 03 STRATEGY & CONCEPT Launch...