Debenhams Case Study BT helps give shoppers a more exciting in-store experience
In-store Experience Study
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Transcript of In-store Experience Study
In-store experience study
The client: A leading Australian retailer
Background: Our client was undergoing a substantial redesign and update of their store
environment. A new approach to in-store category management, zones and the customer
experience was being considered in order to drive sales and to stand out against the competitor
offer.
How will customers react to a complete store redesign?
A series in home visits and assisted shops were conducted
with shoppers of the client and competitor stores to identify
core drivers and identify gaps in the current store
experience. Once the new layout was developed, a series
of exit interviews were conducted with shoppers before and
then following implementation of changes.
Home visits and assisted shops to identify gaps
The outcome…
Our client moved forward with a design concept based on
research insights. Using knowledge gained about shopper
attitudes and behaviour, our client prioritised key elements
critical for creating new design guidelines.
In-depth feedback on best practice retail experiences across
departments, as well as specific feedback on new initiatives
was used to help develop the new store layout and design.
This included a focus on specific elements including fixtures,
fittings, layout, and signage.
LATITUDE INSIGHTSChanging the conversation
Melbourne office312 Waverley RoadMalvern East VIC 3145P: +61 3 9571 1199
Sydney officeSuite 8, 43-45 Burns Bay RoadLane Cove NSW 2066P: +61 2 9420 2337
E: [email protected]: latitudeinsights.com.au
For more about this study contact:Dianne [email protected] 323 765