• In pairs / groups of three, discuss:• Is it more important to have text that looks

good or that’s easy to read?

ConnectorConnector

• Serif and sans serif:

Key wordsKey words

Serif fonts have details, flicks and tails on there letters which draws your eye along it so it’s good for

long sections of writing, like newspaper articles or books.

Sans serif means without serifs – the lettering is bolder and best

used for short blocks of text like titles or slogans

• All add text to their brochure design• All will try out different fonts• Most choose a suitable sans serif font for titles and a

suitable serif font for longer text.• Most will experiment with different colour schemes.• Some may create colour schemes informed by

market research of existing brochures and link this to their target audience

• Some may create two different colour schemes aimed at different audiences.

Learning OutcomesLearning Outcomes

Big Picture

• Finish adding text to the brochure• Select a serif font (for long text) and san serif

font (titles) and apply these font to design• Explore colour schemes• Look at examples and consider how it will

appeal to your target audience.

Change your fonts

These should be serif like Times New RomanThese should be serif like Times New Roman

Titles should be san serif like ArialTitles should be san serif like Arial

Fitting text around images

You might find that you need to make your text fit around you image, like this

You might find that you need to make your text fit around you image, like this

Go to this symbol and click on it.You will then get options of how you would like your text to wrap around the image.

Go to this symbol and click on it.You will then get options of how you would like your text to wrap around the image.

Adding a colour background

Click on the box icon and draw a box the size of your whole brochureClick on the box icon and draw a box the size of your whole brochure

Then double –click on the colour fill box and select the colour you want for your background.

Then double –click on the colour fill box and select the colour you want for your background.Right-click, go to arrange

and send this box to the back

Your document should now look like this:

Now you can start to decide how your colour schemes

Just like you did with your background box, you can change the colour of you other text boxes

Make sure your text is still readable! You may need to change the colour of your text.

Now you can start to decide how your colour schemes

Just like you did with your background box, you can change the colour of you other text boxes

Make sure your text is still readable! You may need to change the colour of your text.

Gradient fill

This icon allows you to have a gradient fillThis icon allows you to have a gradient fill

Drag and drop the line that you want your gradient to follow.

Strokes

Click on the box you want to frame then click on the icon with the box around it – here you can change the colour of the frame

The tools here allow you change the

colour quickly and to change the thickness of your line. 3-4 point

is about medium

Colour schemes

Experiment!Experiment!• Make sure you have changed all your fonts to

serif for long text and sans serif for titles• Explore different colour schemes – harmonious

or complimentary• Try adding borders to your boxes – think about

width and colour?• Is you text readable? Do you want to make your

titles larger.

Evaluate!Evaluate!• Have you use serif and san serif font correctly?

• Have tried different colour schemes – harmonious and complimentary?

• Have you added strokes to frame your boxes?

• Have you considered how your colour scheme will appeal to the target audience?

Extension – do your own market research!

Extension – do your own market research!

• Show your brochure design to others in your class, teachers and TAs.

• Do they find it readable?• Do they like the colour scheme?• Does the overall design appeal to them?• What would they like to see included in it ?

• What would you do differently if you were starting this project over again?

Review

• WWW:• What did you do successfully in this lesson• EBI:• What could you do to improve?

• WWW:• What did you do successfully in this lesson• EBI:• What could you do to improve?