In No Vision Newsletter - 2010
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Editorial Team :Ruchi Tewari(Faculty Facilitator)
Shibanie KhareSharon Dsilva(Batch 2011)
PRIVATE CIRCULATION ONL
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A leader should know how to manage failure 2
Ping Pong Balls : The Next Generation Car Fuel 7
Make Banks Boring Again : Leave the field, you may
fail!! 9
The future of Internet Marketing and Social Media 11
Just 1411 left, now the countdown begins 13
Aristaeus : The HR Club 15
The Finance Club 16
rand Klub : The Mar etin Club 17
Paths of Glory Jeffrey Archer 19
Freshers Party 2012 21
The Legendary Lungi 23
The World (of Sugary folks)in a box
4
Student Articles
Clubs at IBS - A
Book Review
Student Activities
Leisure
Feature
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A LEADERSHOULD KNOW
HOW TO MANAGE
FAILURE
ailure is one thing which is unavoidable.
Any task one undertakes one has to come
across problem. The problem should not
become the captain of the individual. The
leader should become the captain of the
problem and defeat the problem and succeed.
A leader must have certain characteristics:
A leader must have a vision. A leader must be
willing to travel in an unexplored path. There isa normal tendency to travel in a well laid out
path. But the leader takes the path which is
untravelled and unexplored. A leader must
know how to manage success and most
importantly, failure. Any mission he or she takes
up has to go through failures and hence he or
she should know how to manage failures. The
leader must have the courage to take decision.
A leader must have nobility in management.
Every action of leader should be transparent.
Work with integrity and succeed with integrity.
Most importantly a leader must be continuously
in touch with people.
Think of any leader and you will find all above
characteristics. To narrate a short story:
India Rocket Program : In 1973 the ISRO was
given the task to put Rohini Satellite in the orbit
by 1980. For this IRSO had to build Satellite
Launch Vehicle. Dr. A.P.J. Abdul Kalam was
made the project director. In 1979 in the month
of August the rocket was launched but it was a
failure.
The rocket was launched at 7:00 am and there
was press conference at 7:45 am. That day the
ISRO chief, Mr. Satish Dhawan, attended the
press conference and took the whole
responsibility for the failure and appreciated
the team for their effort. He also said that more
technological support will be provided to make
the mission successful.
(Contd)
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The next year (1980) in the month of July the
Rohini was launched with the SLV and the
mission was a great success. Again there was a
press conference and Mr. Satish Dhawan was
also present but he said to Dr. Kalam that you
go ahead and take the press conference.
The message is that when there was a failure
the leader took the responsibility and when
there was a success he gave opportunity to
others.
Source: An Interview with Dr. A.P.J. Abdul
Kalam at Wharton School Of Management
A small poem on creativity:
Learning gives creativity.
Creativity leads to thinking.
Thinking Provides Knowledge.
And Knowledge makes you great.
( Dr. A.P.J. Abdul Kalam)
Srikant Singh
Batch 2011
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THE WORLD
(OF SUGARY
FOLKS)IN A BOXSummer Internship Program, an important part
of our MBA Course Curriculum, is an attempt to
bridge the gap that exists between the textual
world and the corporate world.
My SIP was at Dexter Consultancy where I did a
few end to end projects and was involved in ahost of other projects. One of the end to end
projects which was also my main project was
that of the creative conceptualization of a
diabetes based website, while the other was a
qualitative research to understand the online
behavior of doctors.
The first one i.e. creative conceptualization of a
diabetes based website, was my main project
where I had to do the concept development
and content designing of a diabetes website
called Sugaryfolks.com.
This was an existing website created by Dexter
but was not getting enough responses as
regards visitors and memberships. Thus, the
main aim was to completely revamp the
website.
The concept started from the name of the
website i.e. Sugaryfolks.com A world of Sugary
folks. A place where all the Sugary folks or the
Diabetics live A town of Sugary folks A town
called Misthidhanni
In this town the Diabetics or the Sugary folks
live their life as any Indian person living in a
Metro. The following story says it all
Once upon a time,
somewhere in India was a
town a town unknown to many and known to
only a counted few, where
lived many valiant and
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hardworking folkin a
town called Misthidhanni.
The folk in this town were called Diabetic by others
and Sugary Folk by
themselves.
They lived their life with
passion and vigor in spite of others saying, living with
diabetes is very difficult.
They all aimed to make a
mark in their respective
activities, be it the smallestor the greatest
Source: The About
Misthidhanni Page
Implementing this idea was the biggest
challenge, since the concept was thought out of
the box and it had to be implemented or fit
inside the box, since every organization and its
projects have many constraints, mainly time,
cost and resource. To ensure the sites
implementation using this theme, I had to think
through each page and navigation of the
website. This was done by putting those ideas
on paper and then creating them digitally either
through a Power point or CorelDraw imagery.
Another point that needed to be worked on was
that of individualizing the concept and the site
so that the viewers would be able to identify
with the site. This required creation of the
people of Misthidhanni which would be both
unreal yet real. These people were later
thought to be animations which would perform
the day to day life of a diabetic.
Here comes the creation of stick animation
which later became the sugary folk. Black
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shadows of humans, who performed various
activities like jogging early morning, eating
breakfast, taking medication or insulin, relaxing
and enjoying music etc. I created these
animations through stick-animation software
called 'Stykz'.
The main challenge here was to keep the fun
element without making it too funny since it
was a diabetes based website. Also, the
toughest part was to explain the concept of
diabetes in the most lucid and understandable
form without the use of too many words and
external videos, since most of them have
copyright problems and the company did not
want to link the website to any other website to
show such basic and important information. I
thus had to explain it through stick animation
only.
This project was an amazing learning experience
since I learnt
1. The importance of imagery and thepictures one uses to create imagery or
a specific feeling.
2. The importance of colors since everycolor signifies a feeling.
3. The detailing required when planning awebsite. For example, there should be
enough navigation points to every page
in the site. Enough i.e. not too much
and not too little.
4. The importance of putting all yourideas on paper before moving to the
next stage.
And above all, thanks to Dexter and mycompany and my faculty mentor, Prof. Toby
Mammen, I learned to think of the concept
creatively and the content practically and
still manage to keep them both i.e. the
concept and the content, in the same line.
In short, this SIP was a great experience of
imagining Out of the Box and
implementing In the Box.
Neha Mehta
Batch 2011
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PING-PONG
BALLS:
THE NEXTGENERATION CAR
FUEL
he car of the future could be
powered by small soccer ball shaped
Ping-Pong Balls filled with
hydrogen gas. If the project takes off
commercially, it would be a golden step
towards reducing the worlds dependence
on fossil fuel for transport and help us to
make a greener future.
One of the major problems of using
hydrogen to power a car is that it is difficult
to store. However, Lars Stenmark, inventor
of hydrogen balls (Ping-Pong Balls),
overcame the risk of fire and explosion by
storing hydrogen gas in small glass balls. If
the car crashes and the tank breaks, the
hydrogen filled balls would just spread out
and roll away and the gas from any broken
ball would simply seep out and disappear
into the atmosphere without causing harm.
Now, the major advantage of using these
hydrogen balls is that they will burn cleanly.
Hydrogen is so appealing as a fuel source
for vehicles because while it creates
efficient energy it creates no emission
except for water. This is in marked contrast
to even the cleanest automobiles that run
on gasoline, which still release carbon into
the atmosphere and contribute to the
green-house gas problem which is the
major cause of global warming.
Nowadays, some hydrogen fuel vehicles like
Honda FCX, BMW Hydrogen 7, and
Chevrolet etc. are available in the market;
however, they can only carry a relatively
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small amount of fuel and cannot be used
for long journeys. Using these Ping-Pong
Balls in these hydrogen powered cars
would help eliminate that storage problem.
Hydrogen car can also give more mileage as
compared to gasoline powered vehicles eg.
A car using hydrogen fuel can go up to twice
the mileage as a gasoline car on the same
amount of fuel. So, the Indian Automobile
Companies should go for such a technology
to take competitive advantage over its
competitors.
Sumit ChauhanBatch 2012
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MAKE BANKS
BORING AGAIN:
LEAVE THE FIELD-YOU MAY FAIL!!
ankers over the world are held
responsible for the recent financial crisis
that lead to losses of over USD 1.4
trillion and the number of bank failure reaching
to the mark of above 150. It is apparent that
such huge intensity of crisis is going to spread a
feeling of fear regarding the uncertainty and
risk involved in the future role of banking.
Hence many experts from the industry have
come up with the idea of narrowing down the
scope of banking. Mervyn King, Governor of
Bank of England has put forward the idea of
Utility-Casino Model for banking where Utility
would deal with the retail banking concept
while Casino would include riskier financial
services like proprietary trading. Dr. Y.V. Reddy -
the former governor of Reserve Bank of India
is putting stress on his theory ofback to basics.
The concept of narrow banking was foremost
put forward by noted economist and Nobel
Laureate Paul Krugman.
Ultimately the view of narrow banking aims at
making banking boring again. It aims at limitingthe banks to their traditional functions of
accepting deposits and lending loans, where the
interest differential between lending and
deposits rates would become the margin of
banks and not involving in other riskier function
(for the fear of failure). It is like leaving the
ground for the fear of losing. Before
implementing such measure it becomes
necessary to have a second thought on the
issue.
One of the important events to be noted here is
the failure of traditional banks like the Northern
Rock which worked on the concept of narrow
banking. If an already existing bank that was
working on the narrow banking concept FAILED
during the same crisis then would making the
entire banking industry boring help?
More over the customers over the world -
corporate as well as retail- are demanding foran integrated banking system a single
financial institute that would cater to all their
financial needs of banking, insurance,
investment management, tax planning etc. It
shows the future structure of banking system
and the broadened scope of their business
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which is contradicting to the concept of narrow
banking.
It is also argued that after the adoption of this
concept, the narrow traditional bank would
be assured protection by the regulators whilethe casino function of the financial institutes
(investment banks as known now) would be left
to their destiny.
This points out to the problem oftoo big to fail.
In contrary to this it is worth noting that the
too big to fail entities were supported with
huge rescue because of the interdependency of
large number of financial institutes on suchfirms and the failure of such huge firm would
lead to great losses to the economies world
wide along with the loss of confidence of the
customers. Here comes a question - is their any
guarantee from regulators and government for
not supporting the financial institutes which
have similar huge sizes and enjoy the
dependency of a large number of other firms on
itself? If not then the problem of too big to fail
would not be addressed.
More over, the co-existence of Utilities and
Casinos, provide an arbitrage opportunity,
where by, during the soothing period financial
institutes with attractive risk and reward model
would take away the deposits from the narrow
banks. But in case of increasing problems and
stress, the flow of deposits would again divert
towards the narrow banks.
The global economy has left behind the narrow
banking era in the phase of 1950s. It would be
a backward move to adopt the concept once
again for the fear of risk and failure. The
industry expert should look forward towards
new emerging opportunities and expand the
scope of the industry. Leaving the field before
playing the game is not the solution to the
issue. We should look forward towards the
challenges of improving efficiency,
strengthening risk management, investing in
financial infrastructure and meeting the new
emerging needs of the customers in a secured
manner. We need to establish institutes that
move beyond the scope of narrow banking and
cater to the emerging needs of customers,
market, and economies through the whole
length of financial services. We should learn
from the lessons of experience and establish a
safe and enterprising banking sector that
supports growth along with financial stability.
Making banks boring again is not a cure one
must look forward to.
Hardik Barot
Batch 2011
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The Future of
Internet Marketing
and Social MediaByZOHDI RIZVI Internet Marketer| JUNE 26,
2010
Social media sites have revolutionized the way
online businesses market themselves and their
products or services. Tapping into a community
which often is predisposed to your particular
brand, product or service has led to increased
visibility and sales. The viral nature of some
social media sites, like YouTube has also
increased brand awareness. As we move
forward, the tools and techniques we utilize for
our social media campaigns will continue to
change. The future ofinternet marketing and
social media is bright.
Perhaps the biggest change for social mediamarketing will be incorporating social media
directly onto business websites. Allowing
members to post videos, comments, pictures
and more will become more commonplace.
Other popular social media tools such as sharing
will continue to become a large factor when
developing websites and media campaigns. We
are likely to see memberships on business
websites. Much like popular social media sites
such as FaceBook and Twitter, businesses may
be making the leap towards fully incorporatingsocial media directly on their sites.
Businesses will continue to utilize the popular
social media sites as a part of their advertising
campaigns. In fact, they are likely to begin to
designate more time, effort and even funds
towards developing strong social media
campaigns. For example, many businesses have
seen fast paced organic growth on their
FaceBook profiles. Because of this, many start-
ups are buying ad space on FaceBook as soon as
they begin marketing their website or business.
This trend is likely to increase and will
encompass all of the major social media sites.
Another key change will be in the way
businesses use social media. As companies
trend towards controlling their online image
and presence, social media sites will begin
playing a larger role in developing a positive
online image. Companies are likely to utilize
Twitter much more extensively to announce
positive changes, sales or other pertinent
information. Other social media sites will be
used to combat negative press and to release
positive information to the community.
Finally, we are likely to see a growth in videobased social media. Video blogs, introductions
and commercial-like clips are already beginning
to see an increase in their popularity and
relevance. Companies will find new and
innovative ways to use video social media to
increase their presence on the net.
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Social media is quickly replacing the old
networking system under which business
owners went out into the community to meet
with fellow businessmen and potential
customers. Developing contacts was a timeconsuming process that social media sites has
managed to neatly shorten. Relying on social
media as an integral part of your internet
marketing program will allow you to quickly and
effectively control the flow of information, keep
in touch with your client base and track current
trends and requests, all from the comfort of
your office.
The past few years have shown us how
important social media can be for any online
business. Today, it is apparent that any business
that does not put effort into their social media
campaign is missing the boat.
Many Thanks
Zohdi Rizvi
Batch 2011
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JUST 1411 LEFT,
NOW THE
COUNTDOWNBEGINS
You might be wondering what this figure states
or indicates, but people who are environment
conscious would definitely have understood it.
Tiger, the "so called" national animal of India is
standing on the brink of extinction. Could you
imagine that "the pride of jungle" has to
struggle in its own country for its survival? Even
more shocking is that India is the only country
where you would find the highest tiger
population. So it is obvious that it is a hot spot
for people ranging from conservationists to
wildlife enthusiasts to researchers and of
course, cruel hunters.
The most ambitious project started by the
Government of India was "PROJECT TIGER" in
1973. 37 years have passed since, and the
numbers are dwindling. During the 1980s, there
was a considerable tiger population of around
4000. But it started declining soon. Some
greedy and hungry, not to be called human has
found a new lust. Today, in India, there are 27
tiger reserves which have "core and buffer
zones" to manage tiger population. Funds of
around Rupees 75 crore have been allocated by
the Government of India for Project Tiger. But,
as usual, it did not reach the right hands.
The problem is not only in India. Our
neighbouring country is again troubling us and
it is none other than China. Today, according to
a recent study done by "National Geographic
Magazine", it is China which constitutes the
largest market for tigers. From skin to penis,
each and every body part of tiger fetches a
handsome amount. The people who are
involved in it are local tribesmen who are
generally nomadic people and in the quest of
earning fast money. They lay traps for the
tigers. You would be shocked to know that a
tiger skin costs around 2 to 3 lakh in an
international market. So when someone gets
such a rich amount why would he/she be
engaged in any other job?
Today the Government of India needs a very
comprehensive plan in order to protect the
majestic creature of the jungle. The locals have
to be involved in it because they are the main
source in the chain. Further, trained rangers are
the dire requirement for the protection of the
core as well as the buffer zones. One major
requirement is to rehabilitate the villagers living
in the core area which comprises majority of
the tiger population.
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Now the time has come to really do something
for this magnificent creature of the jungles. The
new ray of hope in the form of the Environment
Minister, Mr. Jairam Ramesh, has come as a
lifeline for the few tigers left in the wild. The
Government no doubt is doing its best, but
some new strict laws have to be introduced so
as to curb the hunters. Very little time is left
and much work has to be done. In fact, you and
I can also contribute by writing articles and
putting them on social networking sites and
spreading awareness or by campaigning.
I have kept my fingers crossed, and can only
hope that this animal is conserved not only for
the present generation but also for the future
so that they get to see it in the wild jungle and
hear its roaring voice which, since ages, has
enthralled the whole jungle.
Addvait Tandon
Batch 2011
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ARISTAEUS:
THE HR CLUB
or giving recognition and creating a brand
for the most important function of
business i.e. HR, students of IBSA batch
2010 thought of starting an HR FRATERNITY
which resulted into the birth of ARISTAEUS The HR Club of IBSA.
With the guidance of Dr Bharti Thaker
Associate Dean Academics and Prof Prashant
Saxena Associate Dean SIP & Students Activity
of IBS-A, batch 2010 HR students had started
Aristaeus in June 2009 with more than 30
members for creating the Brand. Last year,
various activities were conducted like GuestLectures, Industrial Visits, Debate Competitions,
Knowledge Sharing, Placement Support, Short
term business exposure etc. All these activities
had helped the members to improve
competency, which ultimately led them to
become better managers. HR students of other
IBS campuses were also members of Aristaeus.
Not only that, non HR students were also
members of it.
This year also Aristaeus has started its activities.
It is looking for adding some more activities to
its agenda such as live projects, know yourself
activity to know SWOT of all members of
Aristaeus, launch of website of Aristaeus and
many more. Activities and membership of
Aristaeus is not short term. Aristaeus is looking
for long term association with all its members.
Aristaeus will provide a platform to young HR
Managers to share their thoughts and views, to
discuss their queries and help each other in
their profession.
Aristaeus is thankful to its founder members Dr
Bharti Thaker and Prof Prashant Saxena, R.
Mayen first president of Aristaeus - and all
members for their efforts.
Nirav Brahmbhatt
Team Aristaeus
Batch 2011
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THE FINANCE
CLUB
he Finance Club of IBS-A was formed in
June 2010. It is an active organization
where students concentrating in finance
are able to build a social network with fellow
students. It is entirely a student-driven initiative
that collaborates with corporate professionals
from the financial sector to hone the qualitative
and analytical abilities of the students. The goal
of the finance club is to create learning
opportunities outside the classroom, to bring
together all students inclined towards finance,
to increase the interaction between the
students and the faculties and to have
interactive sessions with industry experts.
This is done through various activities such as
guest speakers, projects, presentations, games
and competitions and seminars etc. The club
provides the students various opportunities to
explore issues concerning the nation's economy
and financial markets. Being a club member
gives you the opportunity to interact in such
matters as financial planning, asset
management, investment banking, commercial
banking, portfolio management or anyone
generally interested in financial markets.
Activities conducted till now:
1) Guest lecture on Career in Finance.2) Presentation on Securities Market in India
and Trading System.
3) Presentation on Debt Market in India andits functioning.
4) Guest lecture on Restructuring of Assets:Scenario in India by Mr. Sharadkumar
Bhatia, CEO of Phoenix ARC Private Limited.
5) Plan Du Portefeuille The PortfolioManagement Game
A simulation game where participants were
given virtual money of Rs.50,00,000 to
invest in various investment options like
equity, bond, mutual fund, real estate andfixed deposits. They had to take the
decisions to manage their portfolio on the
basis of the news provided on a regular
basis. The team having maximum value of
the portfolio at the end of the game was
declared as the winner of the game. A team
consisted of two members, one from senior
batch and one from junior batch. The
theme of the game was:
Do you think you can beat the market ? Do
you think you can become a good Portfolio
Manager ?
Do you think you can earn profit in a
volatile market ?
Then its time to prove your ability.
Winners : Vishal Patel & Soumya Mondal
Runners-Up : Ajay Varma & Anurag Bihani
Gaurav Setia
Sunny Agrawal
Batch 2011
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BRAND KLUB:
THE MARKETING
CLUBrand Klub Ahmedabad, a club of and for
like minded individuals involved in the
various facets of advertising and
marketing communication. The mission of the
club is to create forums and events to help its
members improve their professional
competencies thereby raising the standards of
advertising in the state.
Activities
In recent past Brand Klub ahmedabad has
organized the following events
Screening of Best of Indian Ads: ABBY Award
Screening of Best of Outdoor
advertisements:OAA awards Screening of
Cannes Ads Screening of Mirchi Kaan Awards
These events were organized in Ahmedabad.
Individuals from corporate and academic area
have been present and they were thrilled with
the initiative. They showed their keen interest
to provide their support, co- operation and
participation in all the forthcoming events.
Brand Klub ahmedabad intends to organize
such fruitful events in frequent intervals.
Activities in pipeline:
(Exclusively on advertising and marketing
communication area)
General Tea Meetings.
Screening of Ads/Commercial
Seminars & Guest Lectures
Awards to recognize Talents & Efforts
Exhibitions
Workshops & Training Programs
Advertising Career Counseling
Library
Brand Quizzes
Newsletters / E.mailers
Social Projects: Scholarships /Social ads
Affiliated programs in association with other
ad clubs of India.
Other related activity
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Location:
Initially to start in Ahmedabad and at a later
stage we wish to spread the activities and
involve participation from major towns of
Gujarat (Baroda/Surat/Rajkot)
Members /Participants:
The club shall comprise selective
individuals/teams from the following areas
Corporate Communication, Brand & Product
Management, Advertising Agencies, Electronic
& Print Media, Students, Communications &
Advertising Institutes & Entrepreneurs.
Gujarat has given to the nation great brands
and hence we feel it needs an organized
platform that encourages advertising and
marketing communication area to constantly
update and enrich the fraternity in Gujarat
towards the betterment of communication at
large.
Kathit ShahBatch 2011
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'PATHS OF GLORY'
BY JEFFREY
ARCHER
istory is always disputable. Some say
that history is what the victor writes
and that might not be necessarily true.
The one who dies isn't there to tell his side of
the story...so who would dispute the victor???
This dispute again came to the fore with the
launch of Jefferey Archer's " The Paths of glory".
The book is the story of a British gentleman,
George Mallory whose ambition was to climb
the Mt. Everest which was unconquered at his
time. The story is based at the start of the 19th
century. The author gives an account of his
childhood and his afteryears in an attempt to
build a character that Archer's fans would find
hard to forget.
Mallory's astuteness for climbing is shown
when he climbs the mountains of Europe, the
Eiffel tower of Paris and St. Bascilia's tower in
Rome in an attempt to impress his future wife.
George Mallory was also a modernist. He was a
follower of George Bernard Shaw and believed
in equal rights for men and women which came
true in his lifetime. He became a schoolmaster
and married Ruth. With the start of World War
I, his hopes of climbing the everest, referred to
as "Chomolunga" by the locals get dashed
temporarily. Though he wasn't required to
serve in the war, he still joined the British forces
and was wounded. After the war, he became
the climbing leader for his team's assault to the
Everest which did not succeed the first time
unfortunately. In the second attempt the next
year, he does succeed in climbing the Everest
but dies while coming back. His body was found
in the year 1999. He had promised his wife to
leave her photo on the peak of Everest in case
he reaches there. When his body was found, all
other things were recovered except his wife's
photo leaving the climbing world in a dilemma if
to accept him to be the first man to climb
Everest.
He shows generosity by allowing his fellow
climbers to try to scale the Everest first though
he was the climbing leader. The whole novel
shows how a ferocius competitor, George Finch
fights Mallory inch for inch. But still Mallory
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fights the beuraucrats to allow Finch the chance
to be part of the team to climb Everest.
If George Mallory's name is to be included in
History, we will have to remove the names of
Tenzing Norgay and Edmund Hillary...but sadlywe do not have concrete proof for a great
person who died when his moment of glory
came. He was a character who tried to climb
Everest when nobody knew any routes and its
luring alleys.....
Kripa Mehta
Batch 2012
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FRESHERS PARTY
2012
Its colorful and loud. The place is full of energy
and zeal. The freshers all excited and nervous
in anticipation of what is going to come. The
evening started with Bhavik Shah and Sharon
Dsilva welcoming the juniors in a Bollywood
fashion. After which Prof. Prashant Saxena took
the center stage and welcomed the students on
behalf of the faculty.
There was a twist in this years Freshers Party,
where the juniors were challenged to showtheir talent, incase they had missed the
auditions for the Freshers. Out of the crowd
came a hunky-dory Punjabi boy, Karan Arora.
He performed on a medley of Punjabi songs and
got the crowd to groove to his moves.
As tradition shall have it, the Mr. & Miss Fresher
contest commenced, there were 5 boys and 3
girls who were competing for the prestigious
title. The contestants had to go through three
rounds, in the first round they had to introduce
themselves, in the second round they had to
show off their talent and in the third round they
had to shield questions from our jury members,
Prof. Prashant Saxena, Prof. Mayank Patel andAnil Shali. After that grueling, the jury tallied
their scores and the winners were
announced,Ms. Mohini Kawade was titled Ms.
Fresher and Mr.Akash Mhowwala was titled Mr.
Fresher.
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The seniors were not left far behind where
enthusiasm or performance was concerned.
There were several performances by Shibanie
Khare, Arunima Rana, Himanshu Jain, Neha
Mehta and Anand Soni.
After that a scrumptious meal was served and
the DJ played foot tapping music while the
students burnt the dance floor till the wee
hours.
All of this was possible due to the sincere
efforts put in by the members of the Freshers
Team. Keep up the good work and Good Luck.
Sharon Dsilva
Batch 2011
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The Legendary
Lungi
Just as the national bird of Kerala is Mosquito,
her national dress is 'Lungi'. Pronounced as 'Lu'
as in loo and 'ngi ' as in 'mongey', a lungi can be
identified by its floral or window-curtain
pattern. 'Mundu' is the white variation of lungi
and is worn on special occasions like hartal or
bandh days, weddings and Onam.
Lungi is simple and 'down to earth', like the
mallu wearing it. Lungi is the beginning and the
end of evolution in its category. Wearing
something on the top half of your body is
optional when you are wearing a lungi. Lungi is
a strategic dress. It's like a one-size-fits- all
bottoms for Keralites.
The technique of wearing a lungi/mundu is
passed on from generation to generation
through word of mouth like the British
Constitution. If you think it is an easy task
wearing it, just try it once! It requires
techniques like breath control and yoga that is a
notch higher than sudarshan kriya of AOL. A
lungi/mundu when perfectly worn won't come
off even in a quake of 8 on the richter scale. A
lungi is not attached to the waist using ducttape, staple, rope or velcro. It's a bit of mallu
magic whose formula is a closely guarded secret
like the Coca Cola chemicals.
A lungi can be worn 'Full Mast' or 'Half Mast'
like a national flag. A 'Full Mast' lungi is when
you are showing respect to an elderly or the
dead. Wearing it at full mast has lots of
disadvantages. A major disadvantage is when a
dog runs after you. When you are wearing a
lungi/mundu at full mast, the advantage is
mainly for the female onlookers who are spared
the ordeal of swooning at the sight of hairy legs.
Wearing a lungi 'Half Mast' is when you wear it
exposing yourself like those C grade movie
starlets. A mallu can play cricket, football orsimbly run when the lungi is worn at half mast.
A mallu can even climb a coconut tree wearing
lungi in half mast. "It's not good manners,
especially for ladies from decent families, to
look up at a mallu climbing a coconut tree"-
Confucius (or is it Abdul Kalam?)
Most mallus do the traditional dance
kudiyattam. Kudi means drinking alcohol and
yattam, spelled as aattam, means randommovement of the male body. Note that 'y' is
silent. When you are drinking, you drink, there
is no 'y'. Any alcohol related "festival" can be
enjoyed to the maximum when you are topless
with lungi and a towel tied around the head.
"Half mast lungi makes it easy to dance and
shake legs" says Candelaria Amaranto, a Salsa
teacher from Spain after watching
'kudiyaattam' .
A mallu wears lungi round the year, all weather,
all season. A mallu celebrates winter by wearing
a colourful lungi with a floral pattern. Lungi
provides good ventilation and brings down the
heat between legs. A mallu is scared of global
warming more than anyone else in the world.
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A lungi/mundu can be worn any time of the
day/night. It doubles as blanket at night. It also
doubles up as a swing, swimwear, sleeping bag,
parachute, facemask while entering/exiting
toddy shops, shopping basket and water filter
while fishing in ponds and rivers. It also has
recreational uses like in 'Lungi/mundu pulling', a
pastime in households having more than one
male member. Lungi pulling competitions are
held outside toddy shops all over Kerala during
Onam and Vishu. When these lungis are
decommissioned from service, they become
table cloths. Thus the humble lungi is a cradle to
grave appendage.
Anonymous