IN-N-OUTIN-N-OUTBurgerBurger

Tara Armatas, Chase Duran, George YerkonovichTara Armatas, Chase Duran, George Yerkonovich

Interesting FactsInteresting Facts

HISTORYHISTORY

Founded in 1948 by Harry and Esther Founded in 1948 by Harry and Esther Snyder in Baldwin ParkSnyder in Baldwin Park

His idea led to California’s first drive-His idea led to California’s first drive-thruthru

HISTORYHISTORY

The Snyder's business philosophy The Snyder's business philosophy was simple: "Give customers the was simple: "Give customers the freshest, highest quality foods you freshest, highest quality foods you can buy and provide them with can buy and provide them with friendly service in a sparkling clean friendly service in a sparkling clean environment."environment."

HISTORYHISTORY

When Harry Snyder died in 1976, When Harry Snyder died in 1976, there were 18 drive-thru locationsthere were 18 drive-thru locations

Rich Snyder took over as President Rich Snyder took over as President and the company grew to 93 locations and the company grew to 93 locations by 1993by 1993

Guy Snyder took over and the Guy Snyder took over and the company grew to 140 locations with company grew to 140 locations with expansion into other states.expansion into other states.

HISTORYHISTORY

Over the years, In-N-Out has retained Over the years, In-N-Out has retained the same traditions for over fifty yearsthe same traditions for over fifty years

Exceptions only being that they now Exceptions only being that they now offer indoor/outdoor seating at most offer indoor/outdoor seating at most locationslocations

Snyder family has no intentions of taking Snyder family has no intentions of taking company public or franchise any unitscompany public or franchise any units

MENUMENU

LOCATIONSLOCATIONS

SWOT - StrengthsSWOT - Strengths

Limited Menu ItemsLimited Menu Items Limited LocationsLimited Locations Strong Brand RecognitionStrong Brand Recognition Late hoursLate hours Simple Menu Simple Menu ParaphernaliaParaphernalia FoundationFoundation Fresh FoodFresh Food

SWOT - WeaknessesSWOT - Weaknesses

Limited menu itemsLimited menu items Limited locationsLimited locations Limited Vegetarian optionsLimited Vegetarian options Vertically IntegratedVertically Integrated Legal IssuesLegal Issues

SWOT - OpportunitySWOT - Opportunity

Expand MenuExpand Menu Expand Physical coverageExpand Physical coverage FranchiseFranchise Low Cost leaderLow Cost leader

SWOT - ThreatsSWOT - Threats

Other fast food joints - SonicOther fast food joints - Sonic Fad DietsFad Diets Mad Cow DiseaseMad Cow Disease Vertically IntegratedVertically Integrated

SOURCESSOURCES "IN-N-OUT Burger." 12 "IN-N-OUT Burger." 12

Apr. 2007 Apr. 2007 <http://www.in-n-<http://www.in-n-out.com/>. out.com/>.

"IN-N-OUT Burger." "IN-N-OUT Burger." WikipediaWikipedia. 12 Apr. . 12 Apr. 2007 2007 <http://en.wikipedia.o<http://en.wikipedia.org/wiki/In_N_Out_Burgrg/wiki/In_N_Out_Burger>. er>.