In Mall Escalators,Travelators & Arches Media Presentation 2013

In-Mall Escalators, Travelators & Arches

Media Kit 2013 KSA

Escalators, Travelators and Arches Media

• Media Overview. • Malls Target Audience • Distribution and Coverage. • Shopping Malls Listing • Photo Gallery • Rate Card 2011 • Production Specifications

Contents

Escalators ,Travelators and Arches are impactful and cost

efficient media opportunities that enable messages to be displayed

on extremely high visible area within the mall.

They offer the best chance to communicate with consumers when

they're in a buying mindset.

Benefits of Escalators, Travelators & Arches Media:

• Ensure high OTS considering shopping malls importance in KSA as a major entertainment.

• Provide intensity and repetitive exposure considering the average time span spent in Mall per visit.

• Reach of quality demographic in key neighborhoods within a leisure environment.

• Reinforce the memorability of advertising campaign’s media mix. • Reach mall shoppers when they are poised to purchase and provide the last impression before a purchase is made. • Optimize synergy with other mall media thus creating a real “buzz” and high impact with shoppers

Escalator Media Overview

Today’s Malls offer more than an advertising opportunity, they represent a destination where marketers can enhance the brand experience and influence consumer perceptions.

Some Facts about Shopping Malls

Based on research on consumer behavior and purchase pattern of In Mall visitors: • 70% of all consumer purchases take place in malls.

• 80% of all mall visitors make a purchase

• The average spending/capita is 266 SAR.

Escalator Media Overview

Shopping Malls Target Audience

Distribution and Coverage

City

Mall

Markets

Daily Traffic

Jeddah

Al Andalus Mall Hyperpanda 25,000 – 35,000

Red Sea Mall Danube 35,000 – 55,000

Flamingo Carrefour Opening on 1/3/2013

Central Park Mall Danube 15,000 – 20,000

Roshan Mall Hyperpanda 15,000 – 20,000

Al Jamea Plaza Hyperpanda 15,000 – 20,000

Riyadh

Riyadh Gallery Hyperpanda 30,000 – 45,000

Al Hayat Mall Danube 30,000 – 40,000

Aziziah Mall Hyperpanda 15,000 – 30,000

Othaim Rabwa Othaim 15,000 – 30,000

Othaim Khurais Othaim 17,000 – 32,000

Panorama Mall Danube 35,000 – 50,000

Kingdom Mall N/A 30,000 – 45,000

Al Remal Mall Hyperpanda 15,000 – 30,000

Khobar/Dammam Dareen Mall Hyperpanda 10,000 – 20,000

Othaim Othaim 18,000 – 30,000

Madina Al Manar Mall Panda 20,000 – 35,000

Alia Mall Hyperpanda 20,000 – 35,000

Abha Aseer Mall Panda 8,000 – 15,000

Photo Gallery

Mega Escalator

Standard Escalator

Standard Escalator (Glass Sides) Rate Card 2013

Premium Shopping Malls ___________________________

Gross Cost/Unit: 60,000 SR/Month

City Standard Shopping Malls

___________________________

Gross Cost: 50,000 SR/Month

Red Sea Mall Jeddah

Al Andalus Mall Jeddah

Central Park Jeddah

Flamingo Mall Jeddah

Roshan Mall Jeddah

Panorama Mall Riyadh

Kingdom Mall Riyadh

Al Hayat Mall Riyadh

Riyadh Gallery Riyadh

Riyadh Remal Mall

Riyadh Aziziah Mall

Khobar Al Othaim Mall

Khobar Dareen Mall

Khobar Jarir Mall

Jeddah Al Jamea Plaza

Madinah Al Manar Mall

Abha Aseer Mall

Madinah Al Alia Mall

Mega Escalator (Glass Sides + Stainless Steel Part) Rate Card 2013

Premium Shopping Malls ___________________________


City Standard Shopping Malls

___________________________



Central Park Jeddah


Roshan Mall Jeddah



Riyadh Gallery Riyadh

Riyadh Remal Mall

Riyadh Aziziah Mall

Khobar Al Othaim Mall

Khobar Dareen Mall

Khobar Jarir Mall

Madinah Al Manar Mall

Abha Aseer Mall

Madinah Al Alia Mall

Arches Rate Card 2013

Shopping Malls City

Red Sea Mall Jeddah

Roshan Mall Jeddah


Al Jamea Plaza Jeddah

Central Park Jeddah




Remal Mall Riyadh

Aziziah Mall Riyadh

Dareen Mall Khobar

Othaim Mall Khobar

Al Manar Mall Al Madinah

Al Alia Mall Al Madinah

Al Aseer Mall Abha

Gross Cost/Unit: 30,000 SAR/Month

Escalators Standards Specifications

Escalators with S. Steel Specifications

15 Meter Escalator Specs:

Escalators with S. Steel Specifications

12 Meter Escalator Specs:

Arches Technical Specifications

Exclusive Media Representatives

Capricorn Tower 9th Floor, Office No. 904 Sheikh Zayed Road Dubai, U.A.E. Tel. No. + 971 4 331 6114 Fax No. + 971 4 331 6124

Dubai Jeddah

Beirut

13th Floor, Office No. 1314 Saudi Business Center Madinah Road, Jeddah Saudi Arabia Tel. No. + 966 2 652 6400 Fax No. + 966 2 652 6440

4th Floor, Lazarieh Center Bloc A2-2, Central District Beirut, Lebanon Tel. No. + 961 1 970 612/ 613 Fax NO. + 961 1 970 611

Al Nemr Center (2) Olaya Main Road Riyadh Saudi Arabia Tel. No. + 966 1 217 4340 Fax No. + 966 1 217 4340 Ext. 30

Salmiya Salem Al Mubarak Street Zahra Complex Kuwait Tel. No. + 965 2 571 2455 Fax No. + 965 2 571 2445

120 Avenue Charles De Gaulle 92200 Neuilly-sur-Seine Paris Tel. No. + 331 7 292 0612 Fax No. + 331 7 292 0610

Kuwait

Riyadh

Paris

In Mall Escalators,Travelators & Arches Media Presentation 2013

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