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OVERALL SCORE CARD 49 COMPETITORS COMPETITORS However! Yogurtland LOCAL SEO LOCAL SEO LOCAL ADVERTISING ENGAGEMENT ENGAGEMENT REVIEWS LOCAL DIGITAL MARKETING LOCAL DIGITAL MARKETING A HEAD TO HEAD SHOWDOWN k.o. brand score DATA QUALITY REVIEWS 93.7 67.04 82.34 % 95 82.94 87.02 % k.o. Brand Battle Battle Brand A HEAD TO HEAD SHOWDOWN in PINKBERRY VS YOGURTLAND SATISFACTION RATING 4-STAR AND ABOVE RATING KO ADDRESS PRECISION PHONE# PRECISION FOUND LOCATIONS DATA QUALITY 583 583 648 648 KO brand score NAP ANALYSIS & LISTING PRESENCE ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES KO 3 wrong number, bro come get some! winner! bring it on! What is your Brand Score? Brandify's real-time algorithms continuously evaluates the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify. We evaluate over 250+ variables representing the following categories: Local SEO Competitors 1 2 3 Local Advertising Reviews Measuring your Brand’s Digital Footprint. % % % % DATA COLLECTED: AUGUST 2014 OVERALL SCORE CARD LOCAL SEO 107 115 REVIEWS 87 98 ENGAGEMENT 95 107 DATA QUALITY 130 137 FIGHT FOR THE TOP USING KEYWORD “FROZEN YOGURT SHOP” 42% of Pinkberry’s locations showed up at position 1. NON-RANKING LOCATIONS Yogurtland had 13% missing locations. Pinkberry had 20%. SEARCH RANK frozen yogurt shop 1. 2. 3. 4. frozen yogurt shop 1. 2. 3. 4. positions 2-10 LOCAL ADVERTISING GENERATING BRAND AWARENESS AND DRIVING LOCAL CONVERSIONS FROZEN ICECREAM ICE DESSERTS CATERING SNACKS FLAVORS CUP FRUITS TOPPINGS SWEETS FROYO SELFSERVE PPC KEYWORDS 53 TOTAL 2. 1. 3. 4. 4. 77% RANKING AT POSITION 1-2 Pinkberry has little to no local ad investment 13 13 % % BUSINESS LOCATOR Yogurtland’s locator has a Map View as well as integrated directions providing an overall greater user experience. LOCAL PAGES Pinkberry beats Yogurtland Local Pages because Yogurtland doesn’t have any. They should know Where2GetIt. STORE HOURS ADDRESS PHONE FLAVORS IN STORE Yogurtland’s Listing’s Presence Strength: 4% more than PinkBerry. 12% 56% 10% 8% 40% 16% MISSING LOCATIONS LISTING STRENGTH COMPETITORS 85 105 LOCAL ADVERTISING 78 86 TOP 3 NATIONAL COMPETITORS LOCAL AMPLIFICATION 69% FANS 773,968 1,237,012 HIGHER ENGAGEMENT Likes, Shares, Comments, & Consumer Brand Hashtags TOTAL CHECK-INS 25,118 27,563 SENTIMENT ANALYSIS KEYWORD ANALYSIS In an analysis of 8 different experiences customers could potentially have.. Yogurtland excelled. Yogurtland customers were most likely to experience: Architecture On-Page Factors Off-Page Factors KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS SEO Optimized Responsive DOMINATED DOMINATED Content & Design Pinkberry and Yogurtland compete at the local level with 12 COMPANIES TOP 3 NATIONAL COMPETITORS FOR THE KEYWORDS “DESSERT SHOP” TOP LOCAL COMPETITORS ARE... EACH OTHER YOGURTLAND HAS HIGHER LOCAL OCCURANCES 32 49 % % % of Pinkberry’s reviews are 4 stars and above. of Yogurtland reviews are 4 stars and above. Engagement Data Quality KO Tastier Flavors! Freshness in Product! Cleaner Environment! Flavor Clean Frh AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS Brand Score % % 20 20 MISSING LOCATIONS 714.660.4870 | [email protected] | www.where2getit.com Where2GetIt
Transcript of in LOCAL DIGITAL MARKETINGstreetfightmag.com/wp-content/uploads/brand-battle-yl-pb.pdflocal seo...
OVERALL SCORE CARD
49
COMPETITORSCOMPETITORS
However! Yogurtland
LOCAL SEOLOCAL SEO
LOCAL ADVERTISING
ENGAGEMENTENGAGEMENT
REVIEWS
LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING
A HEAD TO HEAD SHOWDOWN
k.o.brand score
DATA QUALITY
REVIEWS
93.7
67.04
82.34% 95
82.94
87.02%
k.o.
BrandBattleBattleBrand
A HEAD TO HEAD SHOWDOWNin
PINKBERRY VS YOGURTLAND
SATISFACTION RATING
4-STAR AND ABOVE RATING
KO
ADDRESS PRECISION
PHONE# PRECISION
FOUND LOCATIONS
DATA QUALITY
583583 648648
KO
brand score
NAP ANALYSIS & LISTING PRESENCEACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES
KO
3wrong number, bro
come get some!
winner!
bring it on!
What is your Brand Score?
Brandify's real-time algorithms continuously evaluates the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify.
We evaluate over 250+ variables representingthe following categories:
Local SEO
Competitors
12
3
LocalAdvertising
Reviews
Measuring your Brand’s Digital Footprint.
% %
% %
DATA COLLECTED: AUGUST 2014
OVERALL SCORE CARD
LOCAL SEO
107 115
REVIEWS
87 98
ENGAGEMENT
95 107
DATA QUALITY
130 137
FIGHT FOR THE TOPUSING KEYWORD “FROZEN YOGURT SHOP”
42% of Pinkberry’s locations showed up at position 1.
NON-RANKING LOCATIONS
Yogurtland had 13% missing locations. Pinkberry had 20%.
SEARCH RANKfrozen yogurt shop
1.
2.
3.
4.
frozen yogurt shop
1.
2.
3.
4.
positions 2-10
LOCAL ADVERTISING GENERATING BRAND AWARENESSAND DRIVING LOCAL CONVERSIONS
FROZENICECREAM
ICE
DESSERTSCATERING
SN
AC
KS
FLA
VO
RS
CU
P
FRUITS
TOP
PIN
GS
SWEETSFROYO
SELFSERVE
PPC KEYWORDS53 TOTAL
2.
1.
3.
4.
4.
77% RANKINGAT POSITION 1-2
Pinkberryhas little to no local
ad investment
1313%%
BUSINESS LOCATOR
Yogurtland’s locator has a Map View as well as integrated directions providing an overall greater user experience.
LOCAL PAGES
Pinkberry beats Yogurtland Local Pages because Yogurtland doesn’t have any. They should know Where2GetIt.
STORE HOURS
ADDRESS
PHONE
FLAVORS IN STORE
Yogurtland’s Listing’s Presence Strength: 4% more than PinkBerry.
12%
56%
10%
8%
40%
16%MISSING LOCATIONS LISTING STRENGTH
COMPETITORS
85 105
LOCAL ADVERTISING
78 86
TOP 3NATIONAL
COMPETITORS
LOCAL AMPLIFICATION
69% FANS
773,968 1,237,012HIGHER ENGAGEMENT
Likes, Shares, Comments,& Consumer Brand Hashtags
TOTAL CHECK-INS
25,118 27,563
SENTIMENT ANALYSISKEYWORD ANALYSIS
In an analysis of 8 different experiences customers could potentially have..
Yogurtland excelled.
Yogurtland customers were most likely to experience:
ArchitectureOn-PageFactors
Off-PageFactors
KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS
SEOOptimized
Responsive
DOMINATED DOMINATED
Content &Design
Pinkberry and Yogurtland compete at the local level with
12COMPANIES
TOP 3NATIONAL
COMPETITORS
FOR THE KEYWORDS “DESSERT SHOP”TOP LOCAL COMPETITORS ARE.. . EACH OTHER
YOGURTLAND HAS HIGHERLOCAL OCCURANCES
32 49 %%%of Pinkberry’s reviews are 4 stars and above.
of Yogurtland reviews are 4 stars and above.
Engagement
Data Quality
KO
Tastier Flavors!Freshness in Product!Cleaner Environment!
Flavor
Clean
Fresh
AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS
Brand Score
%%2020MISSING LOCATIONS
714.660.4870 | [email protected] | www.where2getit.com
Where2GetIt
