IN FOCUS: LATIN AMERICA AN AUSTRADE …aiec.idp.com/uploads/pdf/PDFs AIEC...

10/10/2014

Australian International Education Conference 2014 www.aiec.idp.com 1

IN FOCUS: LATIN AMERICA AN AUSTRADE PERSPECTIVE

Camilo Peña, Education Manager, Colombia

Australian International Education Conference

10 October, 2014

CONTENTS

1. Setting the scene

2. The PRETSS Framework

3. Future scenarios

4. How to position yourself for the future…

10/10/2014


SETTING THE SCENE

Latin America’s market share over time

China 25%

28%

24%

Rest of NE Asia 22%

11%

11%

ASEAN, 19%

18%

20%

India 6%

12%

10%

4%

6%

7%

8%

4%

3%

4%

7%

9%

9%

8%

10%

4%

7%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2005

2010

2014

China Rest of NE Asia ASEAN India Rest of Sth and Ctrl Asia Nth America Latin America Europe ME and Africa Pacific

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ELICOS sector dominates Latin American enrolments

50%

23%

14%

12%

1%

ELICOS

VET

Higher Education

Non-Award

Schools

Latin America Enrolments by Sector YTD July 2014

THE PRETSS FRAMEWORK

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The PRETSS Framework

Why applying the PRETSS framework in Latin America

makes sense

• The key to Austrade’s Lat Am strategy is a focus on

identifying cross-sectoral opportunities.

• The PRETSS framework facilitates identification of local

needs/gaps and matching these to Australian capabilities

and strengths.

• We encourage your institution to utilise the PRETSS

framework as well.

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PRETSS applied to education and mining

P

Policy

R

Research & Development

E

Equipment & Systems

T

Technology

S

Services

S

Skills & Training

Expertise Required Key Allies (Latam) Key Allies (Australia)

• Qualification Frameworks

• Engagement between government,

industry and academia

• ISCs model replication

• Competency based training

• Federal & state

governments

• Education institutions

• Private sector

• Peak bodies

• Federal & state

governments

• ISCs

• Peak bodies


• Development of research

capabilities

• Research collaboration models

• Research

agencies/councils

• Universities

• Research centres

• Private sector

• CSIRO

• CRCs

• Universities

• Research centres

• Mine simulation / Training

equipment and/or software


• Private sector


• Private sector

• RTOs

• E-learning technologies • Education institutions

• Private sector


• Private sector

• RTOs

• In-house/ tailor made training

• Consultancy services (e.g.

curriculum development)

• TNE


• Private sector


• RTOs

• ELICOS

• Capacity building

• Train the trainer model

• Specific training needs (e.g. OHS,

Mine Closure, English for miners)

• HE/VET teaching

• Local governments


• Private sector

• Peak bodies

• Local governments


• Peak bodies

• RTOs

• ELICOS

3 Year Road Map - Andean LATAM Perspective

Ally Partnerships

• Ministries of Mining, Environment, Education, Labour, Economy

• Peak bodies (Mining chambers, industry associations, local investment agencies)

• Latam Federal & State Governments

• Private sector

Education Partnerships

• Scholarship Bodies

• University Associations & Peak bodies

• Local Universities, VET Providers,

• Research Bodies

• Map local offer for mining education and training

• Individual assessment of education partnership needs

• Promote long term relationships with Australian institutions (MOU’s)

Client Engagement

• Australian Universities, VET Providers, Research Bodies, ELICOS Providers

• Identification of client capabilities for mining education, and international readiness

• Position Latin America as a growing market for mining education opportunities

Marketing Support

• Update marketing material including ICR’s, website content

• Social Networks

• Market updates

• Develop network of media contacts

• Content development and distribution

• Communication of outcomes and market specific case studies

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1st Year 2nd Year 3rd Year

Peru

Organise Industry missions and delegations

Continue to identify opportunities

Strengthen networks and relationships

Support for Centre of Excellence implementation

Focus on government policy, particularly around VET (push ISCs model)

Participation in Mining events (Round tables, Workshops)

Market briefings (to Australia)

Business matching

Replicate existing collaboration models and agreements

Incorporate other related sectors (i.e. water, energy, food security)

Broaden networks

Participation in Mining events (Round tables, Workshops)

Continue to identify opportunities

Re-visit research collaboration opportunities exploration, based on centres of excellence experiences.

Large scale project identification & commitment

Leverage on existing engagements to promote projects (i.e. TNE)

3 Year Road Map – country specific activities

FUTURE SCENARIOS

12

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What does the future hold?

• More or less scholarships?

• Can Australia remain competitive in this space?

• Skills gaps vs. Australian capabilities. What are you

doing about this?

• Transnational education 1.0 and 2.0

• Diversification

• Education experience +: What value can Australia add to

the education experience vs. our competitors?

HOW TO POSITION YOURSELF IN THE FUTURE…

X

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Key challenges in Latin America to consider

• May be hard to find an appropriate, quality partner

amongst the numerous providers (sometimes poorly

established quality assurance systems).

• Limited English language capabilities.

• Relatively high travel costs.

• Lack of familiarity with the local context and doing

business in Latin America.

• Establishment regulations and legal frameworks may be

complex or difficult to navigate.

Some tips

• Know your strengths and capabilities.

• Really know your TRUE strengths and capabilities –

brutal honesty is required.

• Find and pursue the right opportunities for you.

• Latin America is big – really big – choose the right

country based on all of the above.

• Don’t get on a plane unless you have a strategy.

10/10/2014


www.austrade.gov.au/education www.studyinaustralia.gov.au www.studyinaustralia.gov.au/latin-america www.studyinaustralia.gov.au/brazil

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