In app subscriptions
-
Upload
droidcon-berlin -
Category
Technology
-
view
618 -
download
0
Transcript of In app subscriptions
net mobile AG 13.03.12 Page 1 net mobile AG � Zollhof 17 � 40221 Duesseldorf � Phone: +49 211 97020-0 � Fax: +49 211 97020-999 � www.net-m.de
net mobile AG � Zollhof 17 � 40221 Duesseldorf � Phone: +49 211 97020-0 � Fax: +49 211 97020-999 � www.net-m.de
Monetization from apps through In-App subscriptions
Daniel Undorf Product Developer net mobile AG
net mobile AG 13.03.12 Page 2
Overview
1. The net mobile AG 2. The state of In-App Payment 3. net-m In-App Payment
1. Introduction 2. In-App Module
4. In-App Subscriptions 1. Introduction 2. Showcase
5. Self provisioning tool 1. Introduction 2. Showcase
net mobile AG 13.03.12 Page 3
The net mobile AG
à The net mobile AG was founded in 2000.
à Since 2009 NTT Docomo, the largest japanese mobile operator, is the major shareholder of net-m.
à Around 230 employees work in 7 offices around the globe. Headquarter in Düsseldorf.
à net mobile AG is the number one company for value added services and mobile payment in Germany.
net mobile AG 13.03.12 Page 4
The state of In-App Payment
à Increased popularity of freemium business model à And not an end in sight
Revenue of In-App purchases in 2011: 970 million USD
Revenue of In-App purchases in 2015: 5.6 billion USD
net mobile AG 13.03.12 Page 5
net-m In-App Payment: Introduction
Why carrier payment? Advantage for consumers à Safe alternative payment method to credit card payment. à Payment over phone bill convenient for customer. Advantage for developers à Operator takes care of collection of debt. à Huge potential customer base.
potential customer SIM card owner
Higher conversion rate
net mobile AG 13.03.12 Page 6
net-m In-App Payment: In-App Module
à The In-App Payment Module is provided by net-m as a jar file.
à Developer Manual describes payment API.
à „Mock“ module gets you started right away.
à Multiple layers of security for transactions à Code obfuscation à No passwords needed on mobile device à No pricing information needed on mobile device à SSL connection à Hash code ensures that APK was not tampered with à Transaction verification
net mobile AG 13.03.12 Page 7
net-m In-App Payment: In-App Module
Case 1: Payment without content delivery
net mobile AG 13.03.12 Page 8
net-m In-App Payment: In-App Module
Case 2: Payment with verification and content delivery
net mobile AG 13.03.12 Page 9
net-m In-App Payment: Subscriptions
à Subscription business model as alternative to single item purchases.
à Many content providers successfully using subscription model
à Possible way to implement flat fee for in-app purchases.
net mobile AG 13.03.12 Page 10
à Recurrent payments handled on net-m‘s side.
à net-m fulfills all country and operator regulations
à Reports on recurrent payment, established, failed or closed
subscriptions sent over http or email.
net-m In-App Payment: Subscriptions
protection of developer
net mobile AG 13.03.12 Page 11
Setting up a subscription in-game on mobile
net-m In-App Payment: App Demo
net mobile AG 13.03.12 Page 12
Setting up subscription in-game
net mobile AG 13.03.12 Page 13
Setting up subscription in-game
net mobile AG 13.03.12 Page 14
Setting up subscription in-game
net mobile AG 13.03.12 Page 15
à Provisioning Tool enables the customer to set up his own services and prices.
à Uploading of APK file.
à Flexible and easy to use web frontend.
net-m In-App Payment: Provisioning Tool
net mobile AG 13.03.12 Page 16
Self-Provisioning Tool: Setting up your application, items and prices
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 17
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 18
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 19
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 20
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 21
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 22
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 23
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 24
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 25
net-m In-App Payment: Provisioning Demo
net mobile AG 13.03.12 Page 26
Conclusion
à net-m In-App payment
à Convenient for mobile users à No media breaks à High conversion rates à Operator and country compliance met à Secure and easy to integrate à Flexible Self Provisioning Tool à Supports subscription model à Reoccurent charging handled by net mobile à Reports pushed to developers
net mobile AG 13.03.12 Page 27
Thank you for your attention! Daniel Undorf Product Developer net mobile AG
net-m In-App Payment