IMTIAZ SUPER MARKETGROUP MEMBERS:

HAFSA SOHAIL SHOA MEHBOOB

MADIHA ZAHOOR ADIL SALEHEEN

IRSHAD KHAN

WHERE YOUR NEEDS

SATISFIED!

WHAT IS SUPER MARKET? Large self service stores offering grocery items. They are smaller than the hyper markets. Do not necessarily provide parking. Encourage the customer to do impulsive buying.

INTRODUCTION:

Imtiaz super market was founded in 1955. It is offering products for everyday use. Convenience, range, excellent customer service and

unmatched affordability are few features of Imtiaz super market.

In short: “you can get everything under one roof”

VISION: Our vision is to be recognized and respected as one of the premier super markets that is creating a world where everybody can buy like rich

MISSION: “We Want Customers For Life”To earn customer’s loyalty, we must unlock the potential of customers buying power to improve their quality of life.

VALUES: Provide customer an enriching environment of

trust and co-operation. Create self-servicing environment where

customers can have separate products departments discounts pricing.

Employees flourish as company is flourishing.

LOCAL BRANDS THAT IMTIAZ OFFERS:

IMPORTED BRANDS THAT IMTIAZ OFFERS:

PROBLEMS FACED BY IMTIAZ:

Stock outs of highly demand products. Difficulties in navigating products in store. Long waiting lines. Search for parking spot and transportation of heavy purchases to

vehicles. Lack of walking space.

STOCKS OUT OF HIGHLY DEMAND PRODUCTS: Sometimes highly demanded products are out of stock that create problem for customers.

SOLUTION:Hire professionals to check remaining inventory time to time.Automate inventory control system.

DIFFICULTIES IN NAVIGATING PRODUCTS IN STORE:

They do not have proper signage for customers. People are searching for different products and they get fed up after certain time if they do not get the product of their choice.

SOLUTION:Hire sales people for guiding customers.Place proper navigational charts on each floor and list of products on each isle that are availableIntroduce E-MAP of the store through LCD’S.

LONG WAITING LINES: They do not have adequate check counters.People are waiting in very long lines for getting their products billed.

SOLUTION:The most important solution is to expand their space.Make counters on every floor.Make a proper way for check out purpose.

SEARCH FOR TRANSPORTATION SPOT :They do not consider customer parking as part of their business.The customers got stuck in traffic and do not get the parking. As a result

SOLUTION:Hire people to help customers in unloading their purchases.Make proper ENTER and EXIT directions which help the customers.Improved the VALET PARKING system.Construct a proper parking area.

LACK OF WALKING SPACE :Customers have problems in maneuvering their trolleys, which results in frustration among customers.Lack of space between shelves which results in congested area.

SOLUTION:Introduce less wide trolleys compared to the trolleys that are currently in use.Merge shelves and eliminate the unused space between the shelves.

ADVANTAGES OF A SUPER MARKET:

The most important advantage is that we can get grocery, stationary , glossary , bakery items , electronic items each and every thing under one roof.

The super markets offer a wide variety of a single product. The customer is just to pick the one which he/she likes the best.

Although we can get some discounts like 11% on these stores because they offer wholesale prices.

If a product is defected there is a possibility to exchange it by showing them the receipt of purchases.

DISADVANTAGES OF SUPER MARKETS:

The main disadvantage is that the customers are often suspicious and ask “IF THESE THINGS ARE FRESH?”

Destruction of local retailers. The employees and other staff do not pay adequate care and

attention. The customers should bring goods up to the counter by themselves to pay bills. Most of the customers specially women shoppers do not like this.

We can go and think to purchase a single product but we came with too many purchases.

SUGGESTION:Imtiaz store should increase the parking area. Vary narrow space even two trollies cannot go at a time so they

should increase the space. Less variety of men’s ware. Increase it. Long lines and congested area. Wider it. Shortage of many demanded items. Fulfill the demands of

customer. Limited variety of frozen foods. Increase it.