IMS social media marketing

A client case study for whom IMS has implemented a “Social Media Marketing” (SMM) Business Strategy.

Business Objectives:• Visibility• Business Development• Candidate Attraction

http://www.facebook.com/imsdigital http://twitter.com/imspeople http://in.linkedin.com/in/imsdigital http://www.youtube.com/user/imsdigital

Our SolutionFacebook• Created a Facebook Fan Page to provide hospitality

candidates a brief idea about our Client and its activities in different parts of the world

• Fan Page has allowed us to Post jobs, videos and discussion topics related to the hospitality industry

• Presenting Client’s logo over various other hospitality fan pages to promote the company


Our Solution (contd.)• Twitter• Have created several lists in Twitter to facilitate

better tweeting of relevant information across Twitter Groups/Profiles

• Regular job postings are updated and retweeted through the list for updating a wider audience

• Other Twitter websites like www.twithire.com and www.twitjobsearch.com/ are used to integrate Client’s profile and lists to send tweets


LinkedIn• Created a company profile for its LinkedIn users. New users

register by making join requests to enroll themselves for accessing jobs, discussions or add comments

• Integrated its Blog and Twitter profiles to the LinkedIn page providing its members with the most updated information

• Jobs are posted in form of a “Shopping List” or individually through various other connected groups relevant to the Hospitality Industry

• Client has also created its own Group

Our Solution (contd.)


YouTube• Another Internet Marketing tool for promoting the

Client and its brand• By subscribing to other YouTube channels in the

hospitality sector, the Client is creating brand awareness amongst hotels, resorts, associations and hospitality professionals

• YouTube is also being used to air podcasts and press releases for the Group



Blog• The official Client Blog serves as the “backbone” for driving all

relevant traffic to the Group's website.• The Blog is integrated with a SEO script which keeps

submitting relevant information and keywords to search engines

• Various articles, polls, discussions, quizzes, press releases, podcasts, job updates, latest hospitality news, web 2.0 profiles, Picasa viewer, YouTube channels, RSS Feed and Ping.fm integration are added to the blog to make it more relevant and enticing for the hospitality professional



Website• Client has deployed its website content to suit the information

and relevance for professionals from different parts of the world. As of now there are three regional websites for the Group – one for the European Union, Middle East, African and American

Continent,– one for the South East Asia region, – and one for Australia/New Zealand

• Each sub domain provides its own updates and news specific to the region.

• The website has been integrated with an online software which provides job updates, news and holds candidate profiles (OPUS)



• The website has also linked the Client’s Social Media addresses and RSS feed

• The Website also holds several informative documents on the hospitality industry which the user can find very relevant in completing school/college assignments or for personal reference



Second Life• Client has also started its virtual office in

Second Life from where it is able to get new clients and make new partnerships

• All the consultants at Client’s end have their own Second Life profile and interact with potential candidates for placement or gain new clients



Podcasts• Podcasts are used to air press releases and present

hospitality candidates with relevant information, e.g. the CV writing skill series covers various episodes of 15-20 mins each explaining the candidate on how to draft a CV and which common mistakes could be avoided

• Podcasts are posted on the blog, YouTube channel and also aired through the iTunes Podcasting Library where users are allowed freely subscribe or download all the episodes to a particular series



Hootsuite• Hootsuite is an integration tool for Twitter,

LinkedIn, Facebook and Ping.fm profiles. Hootsuite is used to shorten the url links to a particular web page and pass it on with a single click to all the integrated social media links

• Users are able to track their updates in terms of regional clicks, total clicks and traffic generated on a particular link



Internal Networking• Client has deployed several other internal

networking tools like Socialwork, Google Docs, Tungle.me, Yammer, Manymoon, and Insightly to keep in touch with all the consultants and provide regular feedback, post ideas and discussions and present projects



ResultsOutcome• Sending introductory e-mails and making

business development calls to new and prospective clients has decreased significantly due to increasing presence on social media

• Prospective clients have come forward with their inquiries rather than Client approaching directly


Candidate Generation

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IMS social media marketing

Business

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