IMS Learning Solutions 2011 Open Course Schedule - Asia Pacific Area Planning & Management...

IMSLearning Solutions

2011 Open Course Schedule - Asia Pacific

Area Planning & Management (APM) Practical Forecasting Workshop (PFW)

Effective Marketing Communications (EMC)

Salesforce Effectiveness (SFE) Levels I, II, and III

Fortifying Area Management Excellence (FAME)

Senior Sales Management (SSM)

High Impact Influential Skills (HIIS) Strategic Marketing (SM)

Introduction to Product Management (IPM)

Tactical Marketing (TM)

Marketing for Non-Marketers (MNM) Why Market Research (WMR)

New Product Launch (NPL)

Area Planning & Management (APM) Simulation-based

Course Duration3 days

　 Who should attend? 　　

　First-line managers overseeing a team of medical representatives, possibly second-liners and sales operations

　　

　 Learning Objectives 　　

　 P Acquire an easier, faster and more efficient process to analyze your region and build a good action plan 　　

　 PGain a better understanding of how to plan and allocate sales management resources (especially coaching time) to maximize results

　　

　 P Receive a full set of educational materials and an Excel tool to facilitate field implementation 　　

　 PGain the equivalent of months of field experience in managing a team of sales representatives in a simulation

　　

Course Date

Location Language

Feb 07~09 Jakarta Bahasa

Mar 16~18 Ho Chi Minh City Vietnamese

May 25~27 Manila English

Jun 13~14 Seoul Korean

Jul 04~06 Jakarta Bahasa

Actual training schedule subject to change depending on minimum participants registered.

For a complete list of IMS Academy open course programs, please email us at: [email protected] or contact your local IMS account manager.

PLEASE VISIT US AT: http://www.imshealth.com/learningsolutions/asiapacific

mailto:[email protected]

http://www.imshealth.com/learningsolutions/asiapacific


Effective Marketing Communications (EMC)



　 Marketing executives, product managers 　　


　 P Learn the theories of communication and their impact of marketing channels 　　

　 PExplains the constitution of an effective communication process and what it means to the product and marketing teams

　 P Illustrates how to build a strong brand image and translate it in marketing communications 　　

　 PThe critical appeals necessary for successful marketing communication campaigns and how they have been used in practice

　　

　 P Teaches how to maximize value from any “Partner Relationship” with the suppliers 　

Course Date

Location Language

Mar 24~25 Manila English

Fortifying Area Management Excellence (FAME)



　 Second line sales managers, Regional sales managers, BU national sales managers 　　


　 P To enhance and strengthen the level of strategic thinking of the participants 　　

　 PTo have a solid grasp of the key principles of marketing concepts that are essential to win in the market place

　 P

To appreciate the fundamental concepts of SFE (Sales Force Effectiveness) and essential managerial skills that are key to running an efficient and effective salesforce

　　

　 PLectures with case study exercises to stimulate intensive and interactive group discussions throughout the program

　　

Course Date

Location Language

Jun 15~17 Shanghai Chinese

Nov 28~30 Beijing Chinese







Introduction to Product Management (IPM) Course Duration3.5 days


　 Product managers, brand managers and marketing executives 　　


　 P Acquire the knowledge in the process flow of the product planning framework 　　

　 P Gain insights on the planning, conduct and monitoring of product marketing 　　

　 P Learn how collect and analyze the product information 　　

　 P Gain the ability in coordinating product-related resources 　　

　 P Refine the skill in recommending marketing strategy to meet corporate objectives 　　

PUnderstand the functional relationship between product managers and other disciplines in a company

　　　

Course Date Location Language

Jan 18~21 Seoul Korean


Mar 28~31 Shanghai Chinese

Apr 25~28 Taipei Chinese

May 9~12 Kuala Lumpur English

Jun 15~17 Manila English

Jun 27~30 Chengdu Chinese

Jul 18~21 Seoul Korean

Sep 05~08 Beijing Chinese

Sep 12~15 Kuala Lumpur English

Dec 20~23 Shenzhen Chinese

High Impact Influential Skills (HIIS) Course Duration2 days


　Sales Staffs & Managers, Marketing Staffs & Managers, Training staffs & managers, HR Managers, and Finance Managers, etc.

　　


　 PHigh Impact Influential Skills is a combination course for the studies of Attitude, Behavior, and Communications Skills

　　

　 P Learning the positive attitude of life and change management

　 PLearn the methods and concepts of behavior identification that improve interpersonal skills and relations

　　

　 P Learn compelling persuasive skills that initiate high impact influence as the key to success in business 　　

Course Date

Location Language

May 16~17 Beijing Chinese

Sep 22~23 Shanghai Chinese

Dec 12~13 Shenzhen Chinese







Marketing for Non-Marketers (MNM) Simulation-based



　HR Staffs & Managers, Finance Staffs & Managers, Admin Staffs & Managers, or anyone interested in learning the fundamentals of marketing

　　


　 P Understand the roles and responsibilities of a marketing professional 　　

　 P Master the theories and frameworks behind the marketing plan

　 PUnderstand and use the analytical tools available (Micro-Marketing Guide, Segmentation Tool, Forecasting Tool, and Quantified SWOT Tool)

　　

　 P Create innovative strategies to deal with changing situations 　　

Course Date

Location Language

May 11~13 Shanghai Chinese

Nov 01~03 Chengdu Chinese

New Product Launch (NPL) Simulation-based



　For product and brand managers and executives who will be in charge or be involved in launching new pharmaceutical products

　　


　 P Acquire a systematic and efficient process to plan your new product launch 　　

　 P Learn how to assess market potential and competition activity 　　

　 PLearn how market research can help you plan and decide your go-to-market strategy, branding, pricing and promotion

　　

PExperience a new marketing approaches in a risk-free environment via our state-of-the-art simulation program

Course Date

Location Language

Feb 28 ~Mar 02

Shanghai Chinese

Mar 21~23 Taipei Chinese

Apr 04~06 Jakarta English

May 23~25 Seoul Korean

Jun 27~29 Kuala Lumpur English

Aug 01~03 Beijing Chinese

Aug 10~12 Kuala Lumpur English

Sep 12~14 Jakarta English

Sep 22~23 Ho Chi Minh City English

Nov 21~23 Seoul Korean







Practical Forecasting Workshop (PFW) Course Duration2 days


　Marketing and market research analysts, sales staff, anyone who needs to understand forecasting and how it applies to the industry

　　


　 P Understand the basic principles of forecasting 　　

　 P Learn a systematic, hands-on approach to building accurate forecasts 　　

　 P Demystify quantitative forecasting 　　

　 P Discuss the relationship between the quantitative and qualitative aspects of forecasting 　　

PIllustrate the most commonly used quantitative techniques and how to determine and select the most appropriate approaches

Course Date

Location Language


May 12~13 Manila English

May 19~20 Ho Chi Minh City English

Nov 17~18 Ho Chi Minh City English

Salesforce Effectiveness (SFE) Levels I, II, and III

Simulation-based



　This course is ideal for those with two years of SFE experience; Marketing Executives, Product Managers, Second Line Managers and Business Unit Heads who wish to have more structured understanding of fundamental concepts of SFE.

　　


　 P Helps you understand the key roles and responsibilities of SFE Manager 　　

PMaster the fundamental concepts of SFE, with a view to maximize impact of effective salesforce management

　 PAppreciate a structured approach to Salesforce Management and provide a comprehensive framework for SFE

　　

　 PHave a clear understanding of “5-S” of SFE (Segmentation, Salesforce Sizing, Structure, System, and Skills)

　　

Course Date

Location Language

Mar 16~1 (SFE I)

Beijing Chinese

Apr 20~22(SFE II)

Beijing Chinese

Jun 01~03(SFE I)

Chengdu Chinese

Sep 19~21(SFE II)

Shanghai Chinese

Nov 23~25(SFE III)

Beijing Chinese

Dec 14~16(SFE I)

Shenzhen Chinese







Strategic Marketing (SM) Simulation-based



　Head of Marketing, Group Brand Managers, Country Managers, global & regional marketing executives who need more exposure to more advanced pharmaceutical marketing concepts

　　


　 P Learn latest concepts and trends, and points out how different elements of marketing fit together 　　

P Enable pharmaceutical professionals to evaluate competitive strategies, and financial approaches

　 P Explore issues related to: 　　

　

- Profitability, portfolio management, brand management, health economics- Strategic analytical approaches (i.e. using of analytical methodologies such as BCG model)- In and Out Licensing- Relationship with health authorities (such as pricing and market access)

　　

Course Date

Location Language

Apr 13~15 Shanghai Chinese

May 16~18 Singapore English

Jun 20~22 Seoul Korean

Oct 19~21 Singapore English

Oct 26~28 Beijing Chinese

Dec 12~14 Seoul Korean

Senior Sales Management (SSM) Simulation-based

Course Duration2.5 days


　 National sales managers, Business Unit (BU) sales managers, or Sales Force Effectiveness (SFE) managers 　　


　 P Provide a structured approach to sales force management and gives a framework to SFE 　　

　 PExplain how to size and structure a sales force, how to target and segment, how to build a compensation scheme, etc.

　　

　 PProvide a thinking and brainstorming platform that will allow the managers of the industry to share experience and learn the industry's latest trends

　　

P Leave with an implementation tool which will help them to implement these principles

　　　

Course Date

Location Language

Mar 07~09 Jakarta English

Apr 18~20 Singapore English

Jun 28~30 Manila English

Sep 18~21 Singapore English

Dec 05~07 Jakarta English

Dec 05~07 Seoul Korean







Tactical Marketing (TM) Simulation-based



　Product managers, market research managers, and anyone interested to learn the fundamentals of pharmaceutical marketing

　　


　 P

Understand how to build a good brand plan: analysis, strategic statement, positioning, choosing an ad campaign, market segmentation, marketing mix optimization, and financials, etc.

　　

　 PProduct managers will learn a good analytical process, updated with the latest marketing trends and applied to Asia

　　

　 P Participants will gain years of experience through practice in a simulated environment 　　

　 PLeave with an implementation tool and a marketing plan template to help build an effective marketing plan

　　

Course Date

Location Language

Mar 21~23 Seoul Korean

Apr 11~13 Kuala Lumpur English

Apr 27~29 Manila English

May 02~04 Jakarta Bahasa

Jul 07~09 Ho Chi Minh City English

Jul 20~22 Kuala Lumpur English

Sep 19~21 Seoul Korean

Sep 26~28 Taipei Chinese

Oct 17~19 Kuala Lumpur English

Dec 05~07 Jakarta Bahasa

Dec 19~21 Taipei Chinese

Why Market Research (WMR) Course Duration2 days


　 Product managers, sales managers, marketing managers, and marketing researchers in the pharmaceutical industry 　　


　 PUnderstand the basic principles of market research; qualitative vs. quantitative, primary vs. secondary, in-house vs. outsourced

　　

P

Understand how to decide upon what market research is appropriate for a given situation and where market research fits through the product lifecycle

P Understand how to utilize and evaluate the findings of a market research project

P Hands-on experience of choosing, taking part in and evaluating market research scenarios

Course Date

Location Language

Jan 13~14 Shanghai Chinese

Jul 19~20 Beijing Chinese

Sep 26~27 Taipei Chinese







IMS Learning Solutions 2011 Open Course Schedule - Asia Pacific Area Planning & Management...

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