IMRG Information Brochure

7/27/2019 IMRG Information Brochure

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The UK e-Retail Association

www.imrg.org

For more than 20 years, IMRG has been the voice or e-Retail in the UK

and, increasingly, overseas. With over 1200 members, we are the largest

e-retail association in the country collecting and analysing valuable

market data rom our members and acilitating proessional development

across the industry through events, reports and other media.


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Youre in good company with IMRG

Correct at 01.07.2013


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Everything we do is driven by our community

o members and our approach is to integrate

content as much as possible. So, the conerence

sessions at our events draw heavily on the data

and insights derived rom our tracking indexes

and member input, whilst our Industry reports

utilise Index data and insights gleaned rom

our specialist Forums. Member condentiality

is respected at all times. Comments, data and

insights are never attributed to a member unless

prior authorisation has been obtained.

The UK e-Retail Association

IMRG has been tracking the e-retail market or longer than

anyone else. This gives us a unique insight into the way the

market is developing. Our 1200 members give considerable

depth to our analysis and as a member, you are able to

access our data, our market knowledge and our members

experience. IMRG will prove invaluable in the ollowing areas

o your business:

Strategic development our tracking indexes

give you market perspective

Gaining competitive advantage we can show

you where the market is heading, helping you to

identiy and exploit developing segments

Building business partnerships learn from

leading solutions providers about the latest

techniques and developments

Network with peers our events are unrivalled in

delivering senior decision makers rom across the

retail spectrum

Your Business partner need some advice or

someone to present at one o your events? IMRG

can help. Maybe you want some market research

undertaken. Again, we can do that or you.

An investment in your business


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e-Retail Sales index

m-Retail Sales index

IMRG MetaPack Delivery index

e-retail Benchmarking

IMRG Tracking IndexesWith a database o e-retail sales, marketing, delivery and mobile platorm perormance, IMRGs

Chie Inormation Ocer, Tina Spooner, runs the longest running e-retail tracking study in

Europe. Much o this data is available to our membership and all relevant reports are available to

members who contribute perormance data.

e-Sales Index

This is the primary report or e-retail in the

UK and is available to all members. Produced

in association with leading retail analyst,

Capgemini, the e-Sales Index is publishedmonthly and shows how the total e-retail market

is perorming, average conversion rates, average

basket value and more.

m-Retail Sales Index

We all know that Mobile is transorming thee-retail landscape. Sales on mobile devices are

growing quickly but how quickly? How do sales

patterns dier between smartphones and tablets?

How do basket values compare with non-mobile

devices? How are conversion rates aected?

Many retailers are predicting that they will get

more visits via mobile devices than any other

platorm by the end o the year are you

prepared?

Get the answers to these questions withthe M-Retail Sales Index included in IMRG

membership ees.

Delivery Index

Delivery continues to be highly infuential in

achieving sales conversion. Does it pay to oer a

ree premium delivery service? What advantage

do you get rom oering delivery windowsinstead o named day or AM/PM options? Is your

delivery ailure rate better or worse than your

competitors?

We produce the Delivery Index every month in

association with MetaPack. The Delivery Index is

only accessible by members.

Quarterly Benchmarking Reports

IMRG produces a range o reports each quarter

dealing with all o the key drivers or successul

e-retail. Available to members who provide the

data that drives the reports, the quarterly indexes

will give you objective inormation to help you

benchmark your own perormance. Over 40 key

perormance indicators are measured including:

Website performance including

bounce and abandonment rates

Marketing including PPC

perormance data

Acquisition and Retention

including customer return rates

Fulfilment covering fraud and

abandonment rates

Geography including cross

border sales rates

Commercial including averageorder value.


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Things change so quickly in the online

world its dicult to keep up. The legal

ramework, new marketing trends,

advances in technology There are so

many dimensions to e-commerce. Thats

why we run a series o live events or you

to attend. Some are small and intimate to

acilitate condential and open discussion.

Others are larger conerence based events

designed to give you maximum choice o

conerence topics and a broad sample o

technology and service solutions.

Connect

Our fagship events programme, IMRG Connect

events take place 4 times each year. Centred

around an industry leading conerence programme

which has been designed by our own membership,

Connect events are designed to explore a theme

in detail.

It might be Mobile or Fashion or maybe CustomerExperience. Whatever the topic, when you attend

a Connect event you will get a comprehensive

brieng, have you questions answered and see a

range o world beating solutions providers who can

discuss tailored solutions with you in this pressure-

ree environment.

Forums

We organise Forums or smaller groups o members

(usually between 10 and 20) who want to discuss

or understand topics in more depth. We regularly

run Legal Forums where we address everything rom

upcoming policy and legislative changes, to copyright

issues and legal implications with social media.

We will also organise orums on an ad-hoc basis

- to discuss major issues which might aect our

members. For example, we recently held a very

successul Forum exploring cyber crime how to

guard against it and what to do i it happens.

IMRG sits at the top table or policy making both in

the UK and Europe. Were already actively involved

in many policy areas including Data Protection,

Alternative Dispute Resolution, Consumer Rights and

Common European Sales Law.

We represent your our members interests in

these vital policy areas. I there is a specic policy

area that is important to you and your business, then

join one o our policy orums and make sure your

views are heard in Westminster and Brussels.

Are you a Senior Retailer? why not come to one o

our agenda -ree discussions

Are you an industry Specialist? then join one o our

working parties and help shape IMRG policy.

Informal Events

Our members are always keen to meet up and

network with each other to discuss recent events or

learn about dierent techniques and developments.

So we regularly arrange small, informal Networking

sessions. Oten these events take place in the early

evening over drinks and snacks and are based on an

agenda item.

Recently, or example we held a social evening or

several contributors to one o our index reports. We

discussed how members would like to see the reports

develop in the uture. A highly productive evening

with like minded members pooling their expertise,

and resulting in a new industry benchmark report.

Things change so quickly in the online

world its dicult to keep up. The legal

ramework, new marketing trends,

a vances n tec no ogy T ere are so

many mens ons to e-commerce. T ats

why we run a series o live events or you

to attend. Some are small and intimate to

ac tate con ent a an open scuss on.

Ot ers are arger con erence ase events

es gne to g ve you max mum c o ce o

conerence topics and a broad sample o

tec no ogy an servce so ut ons.

IMRG Events


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Online retailing is all about change. So keeping up to

date with developments is essential. IMRG oers a

comprehensive events programme and a sophisticated

suite o tracking study reports which show key market

trends.

Sometimes, however, you need something more

tailored a specic question answered, a detailed

analysis o a South American Market perhaps; or

maybe you want to search an archive o Case Studies

and White Papers that discuss issues that are top o

your agenda. Our learning and development products

can help you.

v Forums

I youre dealing with something new, the chances

are that someone else has already come across it or is

dealing with the same problem right now. It would be

great i you could ask our 1200 members i they can

help in any way.

Thats what V Forums are or. Just email us your

question and we will pose it anonymously to a range o

experts who will provide the group with their views.

IMRG Market Reports

At IMRG we have a wealth o experience in e-retail.

Many will know the ounder o IMRG and world

expert in online retail, James Roper. James travels the

world, advising major corporations and governmental

organisations on all aspects o e-commerce. Using

his insight and experience, James produces 3 or 4

visionary reports each year.

IMRG is also proud to retain the services o Andrew

McClelland, Head o Strategy and Policy. Andrewhas over 10 years o experience in e-commerce

and specialises in European e-retail as well as policy

development. Andrew also produces between 4 and 6

reports each year.

Bespoke reports

When developing strategy there are oten knowledge

gaps that need to be lled. You might be considering

an overseas launch or want to understand what the

options are or international delivery.

First, you can consult our library o White Papers and

existing reports rom IMRG and third parties. However,

i you need something more tailored, IMRG can help.

We have industry experts and market data to hand as

well as excellent connections with our membership.

Add to this our relationships with overseas Trade

Associations and strategic solutions providers and we

have a ormidable pool o experience, relationships

and data to call upon in order to design and execute

the report youre looking or.

Supporting your own events

Many o our members organise their own events.

Sometimes its a top level brieng at a prestigiousLondon location. Other times it might be an

International Board Meeting or even a presentation at

a major Trade Exhibition.

IMRG can support you at these events by either

providing advice and guidance or even attending

and giving presentations or Chairing discussions and

debates.

Learning and Development

Join IMRG today

www.imrg.org


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Membership proleIMRG oers a company, rather than an

individual membership. As such, everybody with

responsibility or their organisations online retail

channel, will engage with IMRG, either via the

website, through our events or directly with oursubject matter experts. A typical major retail brand

may have between 50 and 100 users active at any

one time. The majority o users are Department

Heads or Board members. Typical job titles are:

Board Level

Managing Director, Founder, CEO, Marketing

Director, Finance Director, Operations Director,

Logistics Director, Merchandise Director, Buying

Director, Director o Multi Channel

Department Head

Online Marketing, Finance, Merchandising,

e-commerce, IT, Customer Service, Multi Channel,

Customer Experience, Distribution, Operations,

Digital, Business development, Customer Service,

Legal, Online

Other

Web Analytics Manager, Fullment and Returns

Manager, Customer Experience Manager, Category

Manager, PPC Manager, Trading Manager, CrossSite Merchandising Manager, Payments Manager,

Export Manager, Content Manager

Membership OptionsIMRG Membership is available to all online retailers

and solutions providers. Fees are based upon

company turnover. There is a special Associate

membership option or online retailers with a

turnover below 5m p.a.

As a member o IMRG you receive the ollowing:

e-Sales Index Included in membership

m-Retail Sales Index Included in membership

Delivery Index Included in membership

Connect events Included in membership

Round Tables Included in membership*

Policy Forums Included in membership*

V Forums Included in membership*

Market Reports Included in membership

Bespoke Reports Chargable

Support Service Negotiable

*By invitation

Members are invited to participate in and benetrom the quarterly benchmarking indexes. Please

contact IMRG or more details.

To learn more about IMRG membership and

sponsorship options:

Call: +44 (0) 203 696 0980

Or email: [email protected]

SenateMembershipSenate membership is by invitation only to

companies who are considered to have a

strategic infuence in the market examplesinclude John Lewis, Royal Mail, and Arcadia

Group etc. Membership oers unrivalled

networking opportunities as well as the

opportunity to infuence IMRG strategy and

policy work.


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2 Ching Court

49 53 Monmouth Street

Covent Garden

London

WC2H 9EY

Tel: +44 (0)203 696 0980

www.imrg.org

IMRG Information Brochure

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