IMPULS EC c/o University Potsdam 14482 Potsdam Presentation Moscow January 2004 Prof. Dr....

IMPULSEC c/o University Potsdam 14482 Potsdam www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce

Presentation Moscow January 2004

Prof. Dr. Christoph Lattemann

Project IMPULSEC

- Goals, Contents, Strategy -


Agenda

1. Impuls EC-Project

1. Goal and Aim of the Impuls EC Projects

2. Project Partner and Tasks

3. Strategy – The five Columns of the IMPULSEC-Concept

Educational Contents

Technical Aspects

Educational Organization

Evaluation and Quality Insurance

Didactical Aspects

4. Economical Transfer

2. Experiences in e-Learning

Classes (E-Finance/E-Business)

Collaborative, Blended and Distance Learning

3. Discussion and joint projects


Goal and Aim (Overview)

Web-based classes for the research subject of Electronic Commerce (EC)

modular multimedia complex learning arrangements via Internet:

• Virtual Classroom

• Tutorial Systems

• Case based hypermedia Systems

• Knowledge Portal

• Simulation of Enterprise Applications in EC

total learning time of on average 1200 hours


Addition program for traditional face-to-face lectures

Flexible use concerning time and place

Contents for academic and professional education

Reduce didactical deficits in the existing programs

Aim (Overview)


6 Project Partner out of 5 Federal States

Project Partner and Tasks

Karlsruhe

Osnabrück

Würzburg

Leipzig

Dresden

Potsdam


Prof. Dr. U. HoppeUniversity of Osnabrück

Chair for Business/Organization and Information Management and SystemsTasks:

Project Coordination and -management

Content:E-OrganizationE-LogisticsE-ProductionTechnical Aspects of the EC



Tasks:

Knowledge Portal

Content:E-FinanceE-Markets

Prof. Dr. Ch. WeinhardtUniversity of Karlsruhe

Chair for Information Management



Prof. Dr. R. BogaschewskyUniversity of Würzburg

Chair for Business Management and Industrial Management

Tasks:

Technical Aspects:Simulation of Business Applications for E-Markets

Content:E-Procurement E-Markets



Prof. Dr. F. KlauserUniversity of Leipzig

Chair for Pedagogic and Didactics

Tasks:

Evaluation, didactical concept

Content:E-Learning



Prof. Dr. E. SchoopUniversity Dresden

Chair for Information Management and Systems

Tasks:

Technical Aspects:LMS, CMS

Content:Information ManagementKnowledge Management



Content:E-Commerce/E-BusinessE-FinanceE-Markets

Prof. Dr. Ch. LattemannUniversity of Potsdam

Chair for E-Commerce and Corporate Governance



Strategy

Goals of IMPULSEC

Educational-Contents

Technical Aspects

Organiza-tion

Evaluationand

QualityInsurance

Didactical Aspects


Goals of IMPULSEC


Technical Aspects

Organiza-tion

Evaluationand

QualityInsurance

Didactical Aspects

Interdisciplinary Content in the research field of EC (Open Content)Business Management /Information Management and SystemsEconomicsLegal AspectsSocial Sciences

Strategy


Contents

Legal framework

Government

Costumers

Internet-TechnologySecurity Aspects

Cash-Systems

Procurem

ent

Production

Distribution

E-F

ina

nc

e

Bra

nc

he

s

EC-Systeme

Company Company

Eco

no

mic

al C

on

dit

ion

s

EC-Systems


Goals of IMPULSEC


Technical Aspects

Organiza-tion

Evaluationand

QualityInsurance

Didactical Aspects

Internet-based

Two-tier-Architecture:

Learning Management System (Stud.IP/Lotus)

Content-Management-System (Eidon X-Base)

Strategy


Architektur

unstructuredContents

structuredContents

Layout-Definitions

Central compilation

Content Production

OS WÜ L KA DD

DD

Inte

rfa

ce

LMS

Repository

Publi-cation

Forma-ting

Montage EditingCollectionProduction

PO


Goals of IMPULSEC

Technical Aspects

Organiza-tion

Evaluationand

QualityInsurance

Didactical Aspects

complex learning arrangements • additional program for face-to-face lectures in educational programs• Distance Learning• Synchronically and synchronically teaching (time)

For students and practitioner

Strategy



Goals of IMPULSEC

Technical Aspects

Organiza-tion

Evaluationand

QualityInsurance

Didactical Aspects

Continuous Evaluation (formative, summative)

Use results for implementation and further development

Focus: Learning Processes

Focus: cognitive/motivational Dimension

Strategy



Goals of IMPULSEC

Technical Aspects

Organiza-tion

Evaluationand

QualityInsurance

Didactical Aspects

Strategy

instructional approaches and the newest understandings in instructional design.

Situated Learning environment

•Problem based learning is the main didactical principle.

•Video-based Presentation

•Hyperlinks to contents in the Curriculums



Own Master of Science for E-Commerce (Osnabrück)

Dedicated Courses for external Master Programs (WinfoLine)

Courses for other education and training (Sparkassen Finanzgruppe)

Certificate Courses Shared Master Program

MESI-Potsdam/Impuls

Economical transfer


Master Thesis

Economical transfer - Master Curriculum

15

Credits

ModuleApplications

E-Procurement

B2M

Marketing

Modulecross sectionals

E-Logistics

E-Finance

Knowledge- and Info Management

E-Learning

ModuleInterdisciplinary

E-Procurement

B2M

Marketing

Basics

Information Management and

Systems

Basics

Business Management

Key Qualifications

40

20


Blended Learning

12 + 3 Month (full-time) or 36 + 3 month

12 courses + thesis (learning time: around 1700 hours)

Price for each student: 12.000 Euro

Price for one course: 1.000 Euro

Economical transfer – Own Master


Internal training center of Sparkassen Finanzgruppe

Start: End 2004

Classes:

Internet Economy

Strategic Opportunities of the EC/EB

Basic in E-Commerce

Financial model

Economical transfer - Dedicated Courses for external education and trainings (Sparkasse)


Master of Science for Information Management and Systems

Start: August 2003

Classes:

Business to Machine

E-Finance

Basic in E-Commerce

E-Learning Modules with weekly support via E-Mail

Final work: case study or class exercise

Financial model

Economical transfer - Courses for external Master Programs (WinfoLine)


MESI - Uni-Potsdam - Impuls

?

Economical transfer


Lectures (examples):

E-Finance

E-Business

Experiences with e-Learning at the University of Potsdam


E-Commerce/E-Business/ an Overview

•Definitions E-Commerce/ E-Business/New Economy/

•Internet-Economy and Importance of E-Business/ E-Commerce in Economy•Net-Economy

•Models /Reference Models•Business Models

Practioneer: hier.com (H. Zwicker) Internet: Trends, Koncepts, Structures

Basic Technologies

E-Learning-Module

E-Business B2C-Commerce Technologies

Online Shops/Online Malls

E-Cash

E-Markets

Practioneer : eBay (Dr. S. Gerdes)

Security

Actual Topics (P2P, UbiComp)

Operative E-Business(E-Proc, E-Production, E-Distribution)

Costumer Relation Management

E-Business


E-Finance

TheoreticalBasics - Basics in

Information Management

Existence of Financial Intermediaries- traditional View- NIE: Principal Agent/ Prop Rights/TAK-Theory

Development of the IT in the financial Sector - Hierarchy vs. Market - Functions of IT

E-Finance- EC/EB/MC

E-Learning


OTC-SystemsExchange-Systems

Settlement

Service Provider

Capital MarketAuthority

Regional Exhanges

The global security trading

Internalization

ECN /ATS in Europe

ECN /ATS in den USA

Innovative ECNs

Clearing and Settlement in Europe

Risks

Costs

New Structures

Agreement

Information-systems

RoutingInformation

Online Brokerage

E-Finance


E-Learning

• Blended Learning (Impuls EC- Modules)

• Collaborative Learning (e-Mail; Net-Meeting /MS; Video Conferencing )

• Distance Learning (Video-Conferencing)


E-Learning

• Blended Learning (Impuls- Modules)

• Collaborative Learning (e-Mail; Net-Meeting /MS; Video Conferencing )

• Distance Learning (Video-Conferencing)


Example: E-Finance

Blended Learning in eFinance

- 8 Face-to-Face Lectures (starting with Business Game)

- 3 Modules INPULS EC(No Face-to Face Lectures)

- 1 Excursion to Exchange Stuttgart

- 1 shared Event – practitioner Videoconferencing with Discussion

- Group work with 50 Students: Differentiation by gender (mail/female; PO/KA) and place (Videoconferencing with net.Meeting)

3 Online Module

1 Excursion

1 Online Event

Business Game

8 Face2face


Group work

Coached Groups

KA

PO

Building 10 Groups a 4 Person

10 Groups present their Results via net.meeting

+ Discussion


Advantages

Independent in regards of time and space

Different Holidays in Brandenburg and Baden Wurttemberg

Practical Experience of different e-Learning Concepts

Survey: empirical data for evaluation


Questions ?


Thank you !

IMPULS EC c/o University Potsdam 14482 Potsdam Presentation Moscow January 2004 Prof. Dr....

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