Improving your KPIs with push notifications
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Transcript of Improving your KPIs with push notifications
Improving your KPIs with Push notificationsMiloš Milošević | Nordeus | 2016
About Nordeus
Award winning gaming company, founded in 2010
Offices in London, Dublin and Belgrade
Creators of Top Eleven
About TopEleven
Our flagship product
130+ million registered users
Global
5 years old
Push Notifications 101
Push notification is the delivery of information from a software application to a client device without a specific request from the client
The good and the bad
Good:
o No limit
o No CTR requirements
o Not platform dependent
Bad:
o No limit
Nordeus approach
Criteria for sending push notifications
Message content creation, personalization and optimization
Measuring results
Criteria for sending push notifications
• Start from your local notifications, think how you can improve them
• Create service notifications
• Test on other platforms first
Message content creation
• Personalize as much as possible
• Find user affiliation to feature
• Use the user’s gameplay habits
Measuring results
• Use click through rate for optimizing messages
• Measure retention to determine the success of a push campaign
• Be careful when you measure performance of personalized
messages
Our results - Day 1 retention
Our results - Day 3 retention
Our results - Day 7 retention
Beyond push notifications
• Collect Google and Apple responses, know when a user deleted your app
• Use it as another way to measure message performance
• Try to predict when a user will delete your app
Recap
• Criteria for sending push notifications
• Message content creation, personalization and optimization
• Measuring results
• Use all feedback
..to support all of this
• We made a centralized messaging service running on Hadoop,
powered by Apache Spark.
• Specs:
o Scalableo Guarantee on time deliveryo Near real time notificationso A/B test supporto Modular designo Extensive logging
Announcing Pushkin - pushkin.io
• Nordeus first open source project
• Lightweight framework for sending push notifications
• Written in Python, easy to use API
• Multi platform - Google and Apple supported out of the box
• Capable of sending 500 notifications per second