Improving the world through the world through A proposal to develop a new knowledge transfer.
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Improving the world through engineering www.imeche.org Improving the world through engineering www.imeche.org A proposal to develop a new knowledge transfer proposition for the Learned Society Recommendations for 2014-15 Technical Strategy Board - 20 September 2013 Trustee Board - 21 November 2013 (Based on a presentation originally made to Trustees on June 19th 2013)
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Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org Increase the reach of the Learned Society to make a difference on the key issues and policies and become a reference point for Government and more engineering sectors, employers, members and non- members. Add new and more effective strands of engineering knowledge, to be transferred through both traditional and digital channels of communication and engagement. The Vision
Transcript of Improving the world through the world through A proposal to develop a new knowledge transfer.
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
A proposal to develop a new knowledge transfer proposition for the Learned Society
Recommendations for 2014-15Technical Strategy Board - 20 September 2013Trustee Board - 21 November 2013
(Based on a presentation originally made to Trustees on June 19th 2013)
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
Increased the reach of the LS, beyond physical attendance on the day
Additional strands of content
Better engagement of emerging technologies such as Bio, Nano or Environment
Higher quality content promoted through digital channels More engagement with members and non-members, in
the UK and around the world
This is the approach we call Knowledge Transfer
The benefits of change
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
Increase the reach of the Learned Society to make a difference on the key issues and policies and become
a reference point for Government and more engineering sectors, employers, members and non-
members.
Add new and more effective strands of engineering knowledge, to be transferred through both traditional
and digital channels of communication and engagement.
The Vision
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
How do we make this happen?
Knowledge Transfer
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
The engineering stays with the Engineers Divisions and Groups together with Engineering
Directorate determine the topics and approve the engineering content
The propositions are developed by the Marketers Rounded propositions, thoroughly researched and
validated, with identified audiences promoted and distributed through the customer channel of choice
The financial risk and resource sits with the Executive With two directors providing oversight and commitment to
each business case and the overall revenue target
Key principles for TSB
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
Use of the KT team for TSB
TECHNICAL STRATEGY
BOARD
Annual business plan & budget
Governance & Engagement Department
DIVISIONS & GROUPS
D&G EVENT ADVISOR and ORGANISING COMMITTEE
Market event proposition
Organise & deliver event
Knowledge Transfer Department
Develop event business cases
Validate & assess
Engineering DirectorMarComms Director
Return to D&G if case requires further work
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
Use of the KT team for RSB
TECHNICAL STRATEGY
BOARD
Annual business plan & budget
Governance & Engagement Department
DIVISIONS & GROUPS
D&G EVENT ADVISOR and ORGANISING COMMITTEE
Market event proposition
Organise & deliver event
Knowledge Transfer Department
Develop event business cases
Validate & assess
Engineering DirectorMarComms Director
Return to D&G if case requires further work
REGIONAL STRATEGY
BOARD
Annual business plan & budget
Improving the world through engineering www.imeche.orgImproving the world through engineering www.imeche.org
The TSB programme is aimed to be 10% larger than it was in 2013 through specialised staff support in event production, marketing, sponsorship and logistics.
Dedicated staff teams with specialised skill sets are able to scan all engineering events around the UK
Activity in Centres and Regions monitored via “Near You”
Responsibility on staff to avoid and/or add resources to IMechE Regional activities
RSB has Chairman’s fund to be able to bid for support from central Knowledge Transfer team
Main messages for RSB
