Internet of Things (IoT) and the Ecommerce Experience

How IoT Can Improve the Ecommerce Experience

What is the Internet of Things (IoT)?• The Internet of Things (IoT) is the inter-connection, inventory and

management of all internet-connected devices, uniquely identified through tools like RFID, QR codes and digital watermarking.

• We’re already seeing devices of all kinds being connected to the internet to share information and keep the right people updated.

What can IoT do for Ecommerce?

• By using IoT enabled devices and tools, you can tag and track all your products.

• But that’s not all, so let’s have a look at some ways you can really use this technology to your advantage…

Inventory Management

•  Inventories are tracked by the use of ERP systems which are capable of reconciling the stock in the warehouse with the ones sold and then send notifications to vendors to replenish the stock.

• You can manage your inventories real-time. Equipped with RFID tags and sensors the information about your incoming and outgoing stocks can be tracked without human intervention. Also, the information such as the product type, manufacturer’s name, batch IDs of products, expiry date if any can be automatically fed into your ERP system real-time.

Logistics Management and Delivery Tracking• Real-time tracking has been possible for a long time. With the use of IoT

enabled detectors, this process can have the added capability of managing things like the route and speed that your logistics crew are allowed to handle.

• While you want to get the nitty-gritties on your logistics, your customer only has one question, “When exactly will my order be delivered?” With IoT, you can make it happen. This is going to make customers get a much better shopping experience and increases brand loyalty.

Personalization

• Personalization is definitely more important than ever before. With IoT you can do two things for personalizing the customer experience – customized offers and customized delivery times.

• Your customer’s feedback time is going to be near instantaneous, and you can leverage this to immediately relay customized offers to them.

• IoT offers greater automation of the delivery process and as such simplifies the management of logistics, which in turn streamlines customized delivery management.

After-sales Services

• Tracking the various warranty periods on all the different products is laborious. With IoT updating the information (purchase date and warranty period), youshould be able to setup system notifications and automate the sending of warranty extension offers.

• This will work great even for tracking the validity and duration of any Annual Maintenance Contracts (AMCs) you have with customers.

• By notifying your customers to such events, you’ll be increasing customer satisfaction, brand loyalty, and increasing revenues through after sales services.

Conclusion

• The IoT is already creating an environment that will benefit everyone in becoming more efficient.

• As an ecommerce vendor in an industry where that is paramount, accommodating and planning for IoT will soon become a mandate.

Thank You

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