Improving Sales Results
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Transcript of Improving Sales Results
Improving Sales Results
More leads = Better top line
Better quality leads = Better close ratio
Lower cost per lead = Better bottom line
How?
Fixed-price, turnkey, online content marketing
Are Your
Salespeople
Starving for
More Leads?
• The seller no longer finds buyers
• The vast majority of purchase decisions begin with a Google search
• The buyer has all the
power, all the
information at his
fingertips, and will find
the seller before the
seller finds him
• Willingness to be sold to has decreased to almost zero
• Desire and ability to actively research sellers and choose who may
sell has become the norm
Branded, original white papers Webcasts and Webinars
Podcasts
Industry verticals
Company sizeJob roles
WinGreen builds and manages your target email database to your specifications
Geographies
WinGreen creates custombranded landing pagesto capture and distribute leads in real time
Content Campaigns
Dying to GetMore Sales Leads?
1. WinGreen plans campaigns with you
2. WinGreen creates content (white papers, articles, etc.)
3. WinGreen promotes content to your target market
4. Interested leads register for content Self-identified, opt-in leads
Pre-filled forms deliver maximum response rates
5. Leads are scored and delivered to your salespeople
6. Follow-up emails and drip emails may be
auto-generated
7. You follow up with telephone qualification
8. You watch prospects’ footprints through your website
9. You close business
WinGreen
Prospects
You
Bulk Email Data De-duplication
Web Visitor Tracking
Webcast Hosting
Web Analytics
Reporting
WinGreen Client Portal
Campaign Management, Sales Workflow, CRM
Commercial grade cloud architecture
Built to handle hundreds of companies’ campaigns
Capable of sending millions of emails per monthwhile maintaining SenderScore of 98+
You avoid software and IT expense and effort by plugging into WinGreen’s pre-integrated, optimized marketing automation
Developed by WinGreen’s client account manager working with your marketing and sales people
“3-6-12” = A rolling 12-month calendar of campaign events
• Three months of highly detailed information
• Six months of theme planning, less detail
• Twelve months of date placeholders and notes
Executed by WinGreen’s client account manager
• Full visibility for client’s management andsales team
• Ensures that sales, marketing, managementand WinGreen are in sync at all times
WinPlan 3-6-12 Campaign Organizer
Campaign Campaign
Immediate pipeline resultsNo ramp-up! First month is full speed ahead
High quality leadsTarget database is based upon your “perfect prospect”
Enough leads for all salespeople to be successfulTarget lists, content, and campaigns can be scaled nearly infinitely
Plus… Improved brand awareness
Improved PR results
Improved web traffic
Enhanced “subject matter expert” reputation
WinGreen is a content marketing agency that delivers sales leads
Methods, content, target lists, and technology integrated into a fixed-price service
Economies are compelling
Ideal for growing and sustaining sales pipelines
WinGreen improves sales results
More leads = Better top line
Better quality leads = Better close ratio
Lower cost per lead = Better bottom line
Follow us on Twitter at http:/twitter.com/WinGreen_Mktng
Follow us on Facebook at www.facebook.com/WinGreenMarketing
www.WinGreenMarketing.com
Follow us on LinkedIn at http://www.linkedin.com/company/wingreen-marketing-systems-llc
Visit the Prospecting For Gold Resource Center, for marketing and sales white papers and webinars brought to you by WinGreen Marketing Systems.www.WinGreenMarketing.com/ResourceCenter.aspx