HELSINKI 2010

Improving revenues through diversification of fisheries activities

Jean Pierre Boude, Marie Lesueur, Laura-Mars Hnichart, Carole Ropars, Fabien Roussel, Thomas Srazin, Violaine Merrien, Timothe Besse (Fiseries and Aquatic Sciences Center - AGROCAMPUS OUEST), Bertrand Le Gallic (UMR AMURE)1

http://www.agrocampus-ouest.fr/halieutique/cet.phpJ-P. Boude - Wokshop EAFE Helsinki - june 2010General presentation2J-P. Boude - Wokshop EAFE Helsinki - june 2010Decreasing benefits and revenues

3J-P. Boude - Wokshop EAFE Helsinki - june 2010The trend in Gross Operating Profits(Average for different categories of fishing ships in Brittany- France in constant ) 4J-P. Boude - Wokshop EAFE Helsinki - june 2010Gross operating profits and turn over (trawlers 20 25 m.)5

Turn overGOPJ-P. Boude - Wokshop EAFE Helsinki - june 2010Increasing revenues with specific sale and collective brand6

Annual additional benefits () (4500 kg with tag)Line458Net6,750Trawl16,208Aquaculture

23,408From: Drouot (2004) ,Boude, Charles and alii in VALPECHEJ-P. Boude - Wokshop EAFE Helsinki - june 2010/kgIncreasing revenues with ecolabeling and specific market7

Nephrops from Loch Torridon creels (MSC) Flow seawater through catch hopper - Nephrops kept wet and coolHand grade- Place each nephrop in its own segment tube Full chain traceability - Documenting treatment ship to shopSpecific export market in Spain (Barcelona)/kg increased by 4Boat earns MORE - Concentrates on QUALITY not Quantity Spanish Wholesale purchase rateFrom: Derek Forrester in TTQ Leonardo da VinciJ-P. Boude - Wokshop EAFE Helsinki - june 2010Increasing revenues with direct selling on the harbour and on a local open marketHarbour (/Kg)Open market (/Kg) Touristic harbour (Veule les roses)Boulogne/MerOn the quay fishingRennesRed MulletTurbotLobsterWhitingSoleSea bassSoleBreamMackerelAuction price (1)6,349,9528,006,0014,0011,0311,901,701,11Price on market6,0015,0025,003,5016,0018,0024,009,857,80Price difference (2)-0,34+6,05-3,00-2,50+2,00+6,97+12,10+8,15+6,698(1) Average price for the preceding day(2) without the working time and depreciation or leaseThis is just an illustration, not a demonstration

J-P. Boude - Wokshop EAFE Helsinki - june 2010Increasing revenues with other activities9J-P. Boude - Wokshop EAFE Helsinki - june 2010Transposing multifunctionality in agricultural sector to the fishery sector

10J-P. Boude - Wokshop EAFE Helsinki - june 2010What is multifunctionality in the agricultural sector?Idea that agriculture has many functions in addition to producing food and fibre, e.g. environmental protection, landscape preservation, rural employment, etc.

(Doha World Trade Organisation Ministerial: Glossary of Terms)11J-P. Boude - Wokshop EAFE Helsinki - june 2010What are these functions? 12J-P. Boude - Wokshop EAFE Helsinki - june 2010Transposing agricultural measures to the fishing sectorExisting agricultural measuresAgro-environmental measures

Conservation and protection of the rural patromnyTerritories and rural spacies equilibrium

Creation of quality marks

Rural tourism

Direct selling

Possibilities for fisheries measuresImprovement in fishing methods

Conservation and protection of the maritime patrimonyTerritories and maritime spacies equilibriumCreation of quality marks or ecolabels

Blue tourism

Direct selling

13J-P. Boude - Wokshop EAFE Helsinki - june 2010What is diversification?14DIVERSIFICATION : Complementary activities to production, in link with the product, the profession or the business that fishermen or farmers practice to have an additional income but also to promote products, profession or land (less than 50% of the total turn over)J-P. Boude - Wokshop EAFE Helsinki - june 2010On going reaseaches and first results

15J-P. Boude - Wokshop EAFE Helsinki - june 2010ObjectivesDiversification of business activities of fishing and shellfish farming in BrittanyFunding:Rgion BretagneIdentify and analyze the practices of diversification of fishing activities

Analyze the possibilities for developing these activities and determine the blocking factors (social, economic, legal boundaries)

With specific focus on direct sellingDiversification of fishing activities in the ChannelINTERREG IVA CHARM IIIOn going researches

16J-P. Boude - Wokshop EAFE Helsinki - june 201016Marie Lesueur, Jean-Pierre Boude and Laura-Mars HenichartBertrand Le Gallic, Damaris PhelippeTim AccotDavid Whithmarsh, Richard MorganPartners Action 9.2: Diversification of fisheries activitiesPle halieutiqueFisheries and Aquatic Sciences Center

Meeting CHARM 3, Lowestoft, 24-26 noveber 200917J-P. Boude - Wokshop EAFE Helsinki - june 2010This action groups together : - Agrocampus Ouest reprents by laura Mars Jean Pierre Boude and me. Agrocampus Ouest is a Institute about higher education and research in agriculture, food and life sciences. Inside this institute, we have a Fisheries and Aquatic science center.Still in France, Bertrand Le gallic and Damaris Phelippe from the University of Brest participate to this action.In England, we have to partners. Tim Accot from University of Greenwith then David Whithmarsh, Richard Morgan from university of Portsmouth.

Rgion BretagneACCEPTABILITY OF DIVERSIFICATION18

J-P. Boude - Wokshop EAFE Helsinki - june 20104Diversification activities in the fishery sector

Agrocampus le 6 avril 2010Tourism and maritime cult activitiesTourists shipping, Ship visitTasting, CateringAccomodationEducationParticipation to maritime feast or festival Seafoods valorization activitiesJoining labels or collectives brandsDirect selling to consumers (harbour, local open markets)Processing and packagingCoproducts sellingSea environment activitiesWaste collection at seaWatch over sea environment activitiesExperts shippingServices supplyShip rental19Diversification activities of fishermenWaste collectingWatch over sea environmentExperts shippingTrainees receptionReportages contributionEstablishing labelsTourists shippingContributions to maritime educationShip visitProducts sendingCoproducts valorizationParticipation to professional exhibitionsProducts processingParticipation to maritime feast or festivalServices supplySale to individualsTasting locallyDirect selling to consumersDirect selling to fishmongersCateringAccomodationCulinary craft workshop20

ExecutedPlannedInterrestedNon interrestedUnworkableJ-P. Boude - Wokshop EAFE Helsinki - june 2010Objectives of diversification Diversification projects are motivated by the search for stability or increased revenues What is your essential objective?Stabilise/Increase revenuesSustaining activityAdapte to changesPreserve environment54%29%9%9%

21J-P. Boude - Wokshop EAFE Helsinki - june 2010 Contraints for the fishing sector12External brakes for firmsRules,No demand,Not integrated in laocal practices.Internal brakes for firms

Organization (lack of time, staff, financial).Brakes in bound with individual actorsIndividualism of fishermen,Low environnemental sensibility.

Administrative difficultiesTechnical difficultieslack of information on activitiesLack of information on demand Lack of timeLack of supportsHigh risksDiferentiation with others firms No constraintsLow constraintsHigh constraintsLocked 0% 20% 40% 60% 80% 100%J-P. Boude - Wokshop EAFE Helsinki - june 2010Stage = partie terrain dune tude sur la diversification des activits de pche et de cultures marines en Bretagne porte par la cellule Etudes et Transferts du Ple halieutique, et cofinance par la Rgion BretagneLtude est dfinie en collaboration avec les structures de reprsentation professionnelles de la pche et de la conchyliculture en Bretagne : un comit de pilotage est constitu et runi lors des moments-cl de ltude.2 enqutes menes en parallle : lune auprs des pcheurs des quartiers maritimes de St Brieuc et du Gulivinec (Violaine Merrien), lautre auprs des conchyliculteurs bretons de la baie de Cancale et du golfe du Morbihan.En fait : entreprises concernes par au moins une partie de llevage de coquillages, concessionnaire et domicilie dans lune des zones ateliers

22Opportunities for diversification into the future23

Quite

Perhaps yes

It depends

Perhaps no

Not at allDo you think that companies in the fishery sector will diversify?J-P. Boude - Wokshop EAFE Helsinki - june 2010Diversification strategy7INDIVIDUALCOLLECTIVEactive APPROACHpassive APPROACHDynamic approachinternal and global organisation

Direct sellingDynamic common will of many stakholders

Ligneurs de laPointe de BretagneJoining an external proceeding

Meteorogical sensors aboardBenefit of an approach organized by an external structureTourism shippingEtude Diversification des activits de pche et de cultures marines en BretagneItechmer Lorient - 22 octobre 2009

J-P. Boude - Wokshop EAFE Helsinki - june 201024Edition of a guide25

http://www.agrocampus-ouest.fr/halieutique/cet.phpOn line :J-P. Boude - Wokshop EAFE Helsinki - june 2010Interreg IVa CHARM 3FOCUS ON DIRECT SELLING SURVEY26

J-P. Boude - Wokshop EAFE Helsinki - june 2010

Survey methodology 27J-P. Boude - Wokshop EAFE Helsinki - june 2010Objectives of questionnaires28J-P. Boude - Wokshop EAFE Helsinki - june 2010Questionnaire on selling methods29J-P. Boude - Wokshop EAFE Helsinki - june 201030J-P. Boude - Wokshop EAFE Helsinki - june 2010Questionnaire on selling methodsCONCLUSIONDiversification in the current contextAgrocampus Ouest le 6 avril 2010 Socio-economic" diversification in fishing activitiesElement to solve problems in the fishery sector- Additional income or more sources of incomeReaffirmation of the status of fishermen as territorial actorsIntegration into territorial approachesSustainability of fishing activities in the coastal zones31J-P. Boude - Wokshop EAFE Helsinki - june 2010Retour conomique : Complments de revenus, Diversification des sources de revenusAncrage de la pche sur le territoireContact avec les autres acteurs (tourismes, consommateurs)Image des mtiers