Improving Mobile User Interface Designs

Using EEG and Eye-Tracking Analysis Don Adley

Mark Goadrich

Background

• Goal of Interface Design– To make the user’s interaction as simple

and efficient as possible– The design must have a balance

between technical functionality and visual elements

Research Plan

• Create an app that will wirelessly connect a smartphone to the EEG headset

• Eye-tracking equipment will be used to increase the effectiveness of the software

• Begin trials utilizing good and bad interface designs • Examine the data from the app and attempt to pinpoint

interactions• Employ artificial intelligence methods for the analysis of

these results• Test our model using designs in progress and domain

experts

http://homoartificialis.wordpress.com/2012/01/

http://www.digitaltrends.com/mobile/nielsen-android-tops-iphone-in-desirability-among-consumers/

Benefits

• Provide the foundation based on empirical data to create the principles of a user friendly app

• Provide a new method of usability testing for mobile applications

• Provide a method to improve app designs