Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key...

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Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required Expected savings Progress 1 (RAG & comments) Ref Description Strateg ic themes 2 1 Develop a strategy for Heritage Establish key themes across Heritage Services, which are aligned to the joint Culture Services strategy Heritage Manager (HM) Underway Mar 2013 Heritage Staff The Heritage Service restructure will ensure that the service is resourced appropriately to deliver the medium – to long term vision and priorities. Link to the corporate aims and objectives HM Underway Mar 2013 Set clear objectives for staff - setting out the links between the functions HM Underway Mar 2013 Consultation with internal and external partners HM Feb 2013 Mar 2013 Finalise and publish HM Underway Mar 2013 2 Deliver Commercial Archaeology – Management Action Plan (MAP) Deliver the MAP in full HM Underway Apr 2013 Heritage Enterprise (HE) Manager Review of the MAP mid January 2013 Close monitoring of the management of projects and the financial position of the unit HM Underway Apr 2013 HE Manager Ensure current income target is achieved to eliminate any shortfalls against target. HM Underway Apr 2013 HE Manager Report to Communities Select Committee to on income achieved and options for the future HM Apr 2013 Jun 2013 1 This column is for future use to report on progress in delivering the recommendations Annex 1 6 Page 5

Transcript of Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key...

Page 1: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

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7

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Page 6: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Mo

nit

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An

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x 1

11

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Pu

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g

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rovem

en

t P

lan

T

hem

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

sA

cco

un

tab

le

ow

ne

r S

tart

Da

te

(mm

/yy)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

f D

escri

ptio

n

1R

e-a

lign t

he

Org

anis

ation

al

Str

uctu

re t

o

supp

ort

the

deliv

ery

of th

e

str

ate

gy,

to

achie

ve

excelle

nt

outc

om

es f

or

resid

ents

an

d

to e

nha

nce

Su

rre

y’s

re

puta

tion

Ac

tio

n:

Deli

ver

sta

ffin

g

restr

uctu

re

A)

Identify

pre

ferr

ed o

ptio

n

B)

Cost

pro

posed s

tructu

re w

ithin

curr

ent

sta

ffin

g b

udg

et

B)

Take t

o w

ider

mana

gem

en

t te

am

fo

r in

itia

l consu

ltation.

C)

Agre

e o

ptio

n f

or

wid

er

sta

ffin

g

consultation,

in c

onsultation w

ith

leg

al, f

ina

nce,

HR

M,

unio

ns,

etc

.

E)

Undert

ake s

taffin

g E

IA.

F)

Pre

pare

mate

rials

and p

ut

supp

ort

in p

lace f

or

consultation.

G)

Undert

ake c

onsu

ltatio

n .

H)

Imple

me

nt

chan

ges f

ollo

win

g

co

nsu

lta

tio

n.

Ou

tco

mes:

New

str

uctu

re t

o

supp

ort

the d

eliv

ery

of

impro

ved

pro

cess,

sta

ffin

g a

nd s

yste

ms

supp

ort

ed f

or

Qualif

ication b

ased

cours

es,

effective u

tilis

ation o

f th

e

ma

na

ge

me

nt

info

rma

tio

n s

yste

m,

busin

ess d

evelo

pm

ent

and

mark

etin

g s

trate

gy a

nd o

vera

ll cu

ltu

ral str

ate

gy.

Tim

eli

ne

s: T

his

sta

ffin

g s

tructu

re

will

nee

d t

o t

ake p

lace b

efo

re

deliv

ery

of

ne

w p

rocesses,

an

d

ma

rke

tin

g s

tra

teg

y,

etc

.

Red

efine

d s

en

ior

role

s t

o b

e a

ppoin

ted

at

a s

uffic

iently e

arl

y

sta

ge t

o e

nable

re

spo

nsib

ilities f

or

subse

qu

ent

actions t

o

be id

entified.

Esta

blis

hm

ent

of

Busin

ess

Develo

pm

ent

team

w

ill p

rovid

e r

esourc

e

for

support

to d

eliv

ery

of

final m

ark

eting

str

ate

gy a

nd n

ew

m

ana

gem

ent

pro

cesses.

Paul H

offm

an

(PH

)Janu

ary

April 2

013

Consultati

on f

rom

13/2

to

29/3

July

20

13

T

o b

e L

ed o

n B

y

Lea

d S

erv

ice

Mana

ger.

Mana

gem

ent

tim

e

in t

erm

s o

f m

ana

gin

g t

he

pro

cess.

C&

C P

PT

support

w

ith E

IA a

nd

pre

para

tio

n o

f supp

ort

ing

mate

rials

.

Bu

sin

ess S

up

po

rt

in r

ela

tion t

o t

he

adm

inis

tratio

n o

f th

e c

onsu

ltatio

n

and r

estr

uctu

ring

pro

cess.

Pro

tect

the

£28

0,0

00 t

hat

will

in

futu

re r

equire

deliv

ery

of

qua

lific

ation

base

d c

ours

es.

E

nab

le t

he

Serv

ice t

o p

rote

ct

and g

row

fee

incom

e in a

n

envir

onm

ent

wh

ere

onlin

e

purc

hasin

g is

becom

ing t

he

norm

.R

efo

cus t

he

Serv

ice t

o g

row

its

le

arn

er

num

bers

and f

ee incom

e

pote

ntial.

1 T

his

colu

mn is for

futu

re u

se to r

eport

on

pro

gre

ss in

de

live

ring

th

e r

ecom

me

nd

atio

ns

An

ne

x 1

12

Page 11

Page 8: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

sA

cco

un

tab

le

ow

ne

r S

tart

Da

te

(mm

/yy)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

f D

escri

ptio

n

2D

evelo

p a

nd

Imple

me

nt

Serv

ice

Impro

vem

ent

Pla

n a

nd Z

ero

B

ased

Budg

ets

that

will

dri

ve

incom

e

gen

era

tio

n

and c

ost

effic

iencie

s

Ac

tio

n:

Cre

ate

Zero

Based

B

ud

get

for

AC

L.

Tim

eli

ne

s:

Due t

o t

he

ind

epe

nd

encie

s,

this

can o

nly

be

deliv

ere

d a

fter

the r

estr

uctu

re

outlin

ed in A

ction 1

, ab

ove.

This

action w

ill b

e

info

rmed b

y

1)

Sta

ffin

g r

estr

uctu

re

2)

Technic

al pro

cess

enh

ancem

ents

3)

Impro

ved in

com

e

Genera

tion.

PH

H

old

ing

sta

tem

ent

to b

e

pro

vid

ed in

Marc

h201

3.

Fully

deve

lop

ed

bud

get

positio

n,

as

appro

ved

by S

CC

F

inance,

in

July

20

13

Sept-

Dec

201

3

SC

C F

ina

nce .

Develo

pm

ent

of

Zero

base

d

bud

get

will

be

supp

ort

ed b

y C

&C

P

PT

.

See 1

ab

ove

3R

e-a

lign t

he

Org

anis

ation

al

Str

uctu

re t

o

supp

ort

the

deliv

ery

of th

e

str

ate

gy,

to

achie

ve

excelle

nt

outc

om

es f

or

resid

ents

an

d

to e

nha

nce

Su

rre

y’s

re

puta

tion

Ac

tio

n:

Co

nd

uct

a r

ap

id

imp

rove

me

nt

eve

nt

(RIE

) to

im

pro

ve C

urr

iculu

m P

lann

ing.

Ou

tco

me:

New

pro

cess,

based o

n

the r

evis

ed s

taffin

g s

tructu

re t

hat

ena

ble

s m

ore

fle

xib

le a

nd

responsiv

e c

urr

iculu

m d

evelo

pm

ent

and d

eliv

ery

th

at

is info

rmed b

y

impro

ve

d m

ark

et

and c

usto

mer

inte

llig

ence.

Tim

eli

ne

s:

Needs t

o b

e u

nde

rtaken

once k

ey p

osts

in t

he n

ew

str

uctu

re

are

ap

poin

ted b

ut

in t

ime t

o

und

erp

in p

lann

ing o

f 20

13/1

4

acad

em

ic y

ear.

This

action w

ill info

rm

deliv

ery

of:

1)

Sta

ffin

g r

estr

uctu

re

2)

A m

ark

eting

str

ate

gy

3)

The c

ase f

or

and

imple

menta

tion

of

a

ne

w m

anag

em

ent

info

rmation s

yste

m

5)

Impro

ved in

com

e

Genera

tion.

PH

M

ay /

Ju

ne

201

3 (

tbc)

June 2

01

3

Repre

senta

tive

offic

ers

fro

m A

CL.

Supp

ort

fro

m t

he

corp

ora

te L

ean

P

rogra

mm

e a

nd

the C

&C

PP

T.

Reduce w

aste

fr

om

curr

ent

pro

cesses t

o

rele

ase s

avin

gs in

teachin

g c

osts

and r

esourc

es t

o

drive q

ualit

y

impro

vem

ent

An

ne

x 1

13

Page 12

Page 9: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

sA

cco

un

tab

le

ow

ne

r S

tart

Da

te

(mm

/yy)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

f D

escri

ptio

n

4D

evelo

p a

n

overa

rchin

g

mark

eting

str

ate

gy,

an

d

pla

n,

centr

ed

on e

ffective

inte

ractive

we

b p

resence,

to d

rive

incre

ased

part

icip

atio

n

rate

s a

nd

incom

e.

Ac

tio

n:

Red

evelo

p W

eb

an

d

so

cia

l m

ed

ia p

resen

ce a

s a

mo

del

of

excellen

ce t

hat

is r

esp

on

siv

e

to p

ub

lic p

refe

ren

ces a

nd

mak

es

inn

ovati

ve

us

e o

f w

eb

an

d m

ob

ile

tech

no

log

y t

o e

nh

an

ce p

ub

lic

acc

es

s a

nd

in

co

me g

en

era

tio

n.

A)

Work

with W

ebO

ps o

n d

esig

n o

f w

eb p

ag

es

B)

IMT

leadin

g w

ork

to e

nsure

A

QU

A f

unction

alit

y a

nd q

ualit

y o

f searc

h t

ools

, is

effective t

hro

ugh

we

b p

ag

es

C)

Investigate

and e

mplo

y m

obile

te

chno

log

y a

nd

socia

l m

edia

to

incre

ase p

ublic

access t

o s

erv

ices

D)

Ensure

that

easy s

elf s

erv

ice

optio

ns a

re a

vaila

ble

for

custo

mer

conve

nie

nce a

nd t

o r

educe

adm

inis

trative o

verh

eads

E)

Ensure

man

agem

ent

info

rmation

is r

ead

ily a

cce

ssib

le t

o info

rm

mark

etin

g a

nd b

usin

ess

deve

lopm

ent

Ou

tco

mes:

AC

L’s

on-lin

e p

resence is e

asily

accessib

le a

nd s

uffic

iently f

lexib

le

and im

pre

ssiv

e t

o e

nable

the

serv

ice t

o m

ain

tain

a p

resence a

nd

impact

com

me

nsura

te w

ith o

ther

learn

ing p

rovid

ers

. P

ublic

accessib

ility

is r

esponsiv

e t

o

dem

and a

nd e

nab

les a

much

gre

ate

r d

egre

e o

f in

tera

ction a

cro

ss

a r

ang

e o

f pla

tform

s a

nd a

t a

ny

tim

e.

Tim

elin

es:

Web im

pro

vem

ents

alre

ad

y

und

erw

ay.

Initia

l en

ha

ncem

ents

to

be a

va

ilable

for

2013/1

4 e

nro

lment

Dep

end

ent

on

effective inte

rface

betw

een A

QU

A

function

alit

y a

nd S

CC

syste

ms

On-lin

e f

unctio

nalit

y

deliv

ere

d w

ill

dete

rmin

e h

ow

a w

ide

rang

e o

f A

SC

L

activitie

s w

ill b

e

deliv

ere

d,

inclu

din

g

enro

lment, c

ou

rse

pro

motion a

nd w

eb

pre

se

nce

PH

Jan 2

013

July

20

13

?

AC

L t

ime (

in

pla

ce)

IMT

pro

ject

deve

lopm

ent

and

deliv

ery

(in

pla

ce)

WebO

ps inp

ut

(In

pla

ce)

The e

mbedd

ing o

f onlin

e e

nro

lme

nt

will

dri

ve

reductions in s

taff

adm

inis

tratio

n

rele

asin

g

resourc

es f

or

incre

ased

eng

ag

em

ent

in

adu

lt learn

ing.

Impro

ved w

eb

pre

se

nce,

on-l

ine

function

alit

y a

nd

pro

motion /

im

age

/ access a

re a

ll expecte

d t

o b

oth

pro

tect

and

incre

ase

enro

lment

and

there

fore

inco

me

gen

era

tio

n

Tota

l changes

deliv

ere

d b

y t

he

PV

R t

o g

en

era

te

an incre

ase in

incom

e o

f £80,0

00

Per

ann

um

fro

m

201

4-1

5 f

inancia

l ye

ar

an

d e

ach o

f th

e f

ollo

win

g t

wo

ye

ars

..

An

ne

x 1

14

Page 13

Page 10: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

sA

cco

un

tab

le

ow

ne

r S

tart

Da

te

(mm

/yy)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

f D

escri

ptio

n

5D

evelo

p a

n

overa

rchin

g

mark

eting

str

ate

gy,

an

d

pla

n,

centr

ed

on e

ffective

inte

ractive

we

b p

resence,

to d

rive

incre

ased

part

icip

atio

n

rate

s a

nd

incom

e.

Ac

tio

n:

De

velo

p a

nd

deli

ve

r an

A

CL

Ma

rketi

ng

Str

ate

gy

A)

Revie

w e

xis

ting A

CL m

ark

eting

deliv

ery

, in

clu

din

g w

eb

pag

es/p

resence (

both

inte

rna

l and

exte

rna

l),

hard

cop

y p

roducts

, and

mark

etin

g s

kill

s w

ith

in t

he S

erv

ice .

B)

Identify

exis

ting b

arr

iers

, evid

ence o

f curr

ent

gaps a

nd

pre

dic

ted n

eed

s (

e.g

socia

l m

edia

, onlin

e b

ookin

g a

nd d

igitalis

ation

age

nd

a)

C)

Und

ert

ake c

usto

mer

segm

enta

tio

n a

na

lysis

to identify

opp

ort

unitie

s a

nd a

ppro

priate

ta

rgetin

g

C)

Tra

nsla

te r

esults into

action p

lan

– b

roke

n d

ow

n into

quic

k w

ins a

nd

lon

ger

term

deliv

ery

.

D)

Ensure

this

is lin

ke

d into

re

com

me

ndations o

f w

ider

SC

C

Com

ms r

evie

ws a

nd t

he a

ctio

n p

lan

for

deliv

erin

g t

he w

ider

cultura

l se

rvic

es m

ark

etin

g s

tra

teg

y.

Ou

tco

me:

Cle

ar

action p

lan f

or

takin

g f

orw

ard

mark

etin

g a

ppro

ach

with w

ider

gro

up o

f sta

keho

lde

rs

inclu

de t

he w

eb o

pera

tio

ns t

eam

(f

ocus o

n q

uic

k w

in in r

ela

tio

n t

o

we

b p

resence),

IM

T,

and c

orp

ora

te

com

munic

atio

ns t

eam

, etc

.

Tim

eli

ne

s:

Initia

l m

eetings b

etw

ee

n A

CL a

nd

ke

y in

tern

al sta

ke

ho

lde

rs t

o t

ake

pla

ce a

fter

dra

ft c

orp

ora

te C

om

ms

recom

me

ndations a

re p

ub

lish

ed

and R

estr

uctu

re in p

lace

Fin

al vers

ion o

f S

urr

ey A

rts

mark

etin

g p

lan

to b

e s

ign

ed o

ff

alo

ngsid

e C

ultura

l S

erv

ices

mark

etin

g p

lan

and in t

ime t

o

pro

mote

210

3/1

4 a

ca

dem

ic y

ear

Results o

f th

e

Corp

ora

te

Com

mun

icatio

ns

Revie

w

Work

on im

pro

vin

g

we

b p

resence a

nd

on-lin

e s

erv

ice o

ffer

JS

NA

refr

esh a

nd

deliv

ery

of

ke

y

pro

jects

such a

s t

he

Well-

be

ing c

en

tres

Work

on m

ark

eting b

y

oth

er

SC

C c

ultura

l serv

ices t

o c

om

e

togeth

er

in o

ve

rall

ma

rke

tin

g s

tra

teg

y,

com

bin

ed m

ark

eting

(e.g

of

off

ers

, cam

pa

igns,

events

, ro

adsho

ws a

nd

we

b

pre

se

nce).

PH

M

arc

h

201

3

Deliv

ery

of

initia

l actio

n

pla

n inclu

din

g

quic

k w

ins:

July

20

13.

Full

mark

eting

str

ate

gy a

nd

final action

pla

n f

ollo

win

g

pro

duction o

f w

ider

Cultura

l S

erv

ices

Str

ate

gy a

nd

Mark

etin

g P

lan

(D

ate

tbc)

C&

C P

PT

to

pro

vid

e s

up

port

to

Serv

ice o

n o

ve

rall

deve

lopm

ent

of

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filin

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str

ate

gy

etc

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ita

l D

eliv

ery

/IM

T s

upport

ing

we

b p

resence a

nd

on-lin

e

function

alit

y.

Incre

ase

d inco

me

from

learn

er

fees

and

impro

ved

targ

etin

g

Tota

l changes

deliv

ere

d b

y t

he

PV

R t

o g

en

era

te

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ase in

incom

e o

f £80,0

00

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ann

um

fro

m

201

4-1

5 f

inancia

l ye

ar

an

d e

ach o

f th

e f

ollo

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g t

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ars

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ne

x 1

15

Page 14

Page 11: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

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f D

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n

overa

rchin

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mark

eting

str

ate

gy,

an

d

pla

n,

centr

ed

on e

ffective

inte

ractive

we

b p

resence,

to d

rive

incre

ased

part

icip

atio

n

rate

s a

nd

incom

e.

Ac

tio

n:

Usin

g M

OS

AIC

, cu

sto

mer

insig

ht

an

d o

ther

nati

on

al

an

d

local

data

so

urc

es,

bu

ild

a

learn

ing

pro

file

of

Su

rre

y a

s a

n

inte

llig

en

ce b

ase f

or

se

rvic

e

desig

n, p

rom

oti

on

an

d d

elive

ry

A)

Contin

ue M

OS

AIC

and C

ours

e

ana

lysis

, sta

rted a

s p

art

of

PV

R

B)

Surv

ey w

ide

r le

arn

ing

envir

onm

ent

within

Surr

ey (

Initia

l w

ork

un

dert

aken a

s p

art

of

PV

R)

C)

Dra

w o

n S

urr

ey-i

an

d o

ther

sourc

es t

o d

evelo

p a

ge

ogra

phic

al

pro

file

of

education

al attain

ment

and

attitudes /

opp

ort

unitie

s t

o lea

rnin

g.

(SF

&R

S /

CP

T p

rovid

e m

od

els

for

consid

era

tion).

M

echanis

m f

or

refr

esh a

nd r

evie

w w

ill b

e n

ee

ded t

o

main

tain

curr

ency.

D)

Develo

p m

eth

odo

log

y f

or

app

lyin

g t

his

kno

wle

dge a

s p

art

of

serv

ice d

evelo

pm

ent, m

ark

eting a

nd

curr

iculu

m p

lan

nin

g

Ou

tco

me:

Valu

ed p

rofile

of

county

ava

ilable

for

busin

ess a

nd info

rmatio

n u

se

Tim

eli

ne

s:

Som

e p

relim

inary

wo

rk in p

lace a

nd

on-g

oin

g.

Tem

pla

te n

ee

ds t

o b

e

defin

ed a

nd a

gre

ed w

ith s

erv

ice

users

. P

roduct

in p

lace t

o info

rm

mark

etin

g s

trate

gy a

nd p

lann

ing o

f 201

3/1

4 c

ours

e o

ffer

Will

info

rm m

ark

eting

str

ate

gy d

eve

lopm

ent

and info

rm c

urr

iculu

m

deve

lopm

ent

and

targ

ete

d learn

ing

PH

A

pril 2

013

M

ay 2

01

3

Ne

w r

esourc

e

within

Busin

ess

deve

lopm

ent

team

of

ne

w s

tructu

re.

PP

T t

o s

upport

Impro

ved inco

me

and lo

wer

cance

llation r

ate

s

as a

result o

f better

inte

lligence

Better

eng

ag

em

ent

with

dis

advanta

ge

d

adu

lts a

nd t

hose

in n

eed o

f sup

port

to

wa

rd

em

plo

ym

ent.

Tota

l changes

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ere

d b

y t

he

PV

R t

o g

en

era

te

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ase in

incom

e o

f £80,0

00

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ann

um

fro

m

201

4-1

5 f

inancia

l ye

ar

an

d e

ach o

f th

e f

ollo

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g t

wo

ye

ars

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ne

x 1

16

Page 15

Page 12: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

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en

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rog

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ts)

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f D

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ptio

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evelo

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n

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eting

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ate

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pla

n,

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ed

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ffective

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ractive

we

b p

resence,

to d

rive

incre

ased

part

icip

atio

n

rate

s a

nd

incom

e.

Ac

tio

n:

Deli

ver

a c

ou

rse p

ricin

g

str

uctu

re a

nd

in

cen

tive p

ac

kag

e

that

en

han

ces

in

co

me

gen

era

tio

n.

A)

Researc

h c

hara

cte

ristics o

f le

arn

ers

by c

ours

e,

inclu

din

g s

ocio

-econ

om

ic s

tatu

s,

level of

dem

and

for

indiv

idu

al cours

es a

nd t

op

ics,

and c

om

para

tive p

ricin

g e

lse

wh

ere

B)

Develo

p a

nd intr

od

uce a

more

flexib

le p

ricin

g m

ode

l to

enco

ura

ge

gro

wth

, m

axim

ise f

ee incom

e a

nd

deve

lop a

n o

ffer

that

sits o

uts

ide

that

funde

d t

hro

ug

h S

kill

s F

undin

g

Agency

C)

Intr

oduce in

centive a

nd r

ew

ard

schem

es a

nd o

ffers

to e

ncoura

ge

furt

her

use b

y e

xis

tin

g A

CL le

arn

ers

and a

s a

n ince

ntive t

o r

ecru

it n

ew

ones

Ou

tco

mes:

Imp

rove

d in

co

me

gen

era

tio

n a

nd

re

wa

rd f

or

learn

er

loyalty.

Enha

nced a

vaila

bili

ty o

f gen

era

ted f

und

ing f

or

subsid

ised

serv

ice o

ffer

Tim

eli

ne

s:

Not

depen

de

nt

on

oth

er

actions,

but

sh

ould

be t

rialle

d d

uri

ng

201

3/1

4 .

Nee

ds t

o b

e le

d b

y

Busin

ess

deve

lopm

ent

team

esta

blis

he

d in n

ew

str

uctu

re

Dep

end

ent

up

on

effective m

ark

eting

str

ate

gy

Hig

h q

ua

lity

mana

gem

ent

info

rmation r

equired

from

on-lin

e s

yste

ms

Syn

erg

ies w

ith s

imila

r w

ork

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ing d

evelo

ped

in S

urr

ey A

rts

PH

A

pril 2

013

July

Sept

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3

AC

L

Som

e P

PT

supp

ort

ma

y b

e

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ble

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utisatio

n o

f re

sourc

es

Impro

ved

ena

gem

ent

with

pote

ntial le

arn

ers

Opprt

unity f

or

fee

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e g

row

th

and t

o c

ross

subsid

y t

hose

without

the

resourc

es t

o

attend u

nder

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curr

ent

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uctu

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Tota

l changes

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ere

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y t

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inancia

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ar

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ach o

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ollo

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ars

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ne

x 1

17

Page 16

Page 13: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

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P

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en

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f D

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evelo

p a

nd

imple

ment

a

ne

w

perf

orm

ance

and q

ua

lity

fram

ew

ork

for

Cultura

l serv

ices .

Ac

tio

n:

De

velo

p a

n a

cti

on

pla

n

for

AC

L a

gain

st

the C

om

mo

n

Insp

ecti

on

Fra

mew

ork

th

at

will

lead

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an

Ou

tsta

nd

ing

gra

de

ass

es

sm

en

t b

y 2

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4.

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Cond

uct

rig

oro

us a

nn

ual self-

assessm

ent

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serv

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gain

st

the

CIF

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ntify

are

as f

or

impro

vem

ent

B)

Drive o

ngoin

g im

pro

vem

ent

in

the q

ua

lity o

f ty

each

ing a

nd

learn

ing.

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Und

ert

ake b

enchm

ark

ing /

best

pra

ctice r

esearc

h t

o r

efine

impro

vem

ent

options

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Und

ert

ake m

ock insp

ectio

n

Ou

tco

mes:

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nce

d r

eputa

tion in

the S

ecto

r le

ad

ing t

o f

un

din

g

opp

ort

unitie

s.

Tim

eli

ne

s:

Self A

ssessm

ent

nee

d

to b

e lod

ge

d w

ith S

kill

s F

und

ing

Agency b

y 3

1 D

ecem

ber

20

13

Will

be e

nha

nced b

y

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vem

ents

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ss

Se

rvic

e

Will

nee

d t

o

harm

onis

e w

ith

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tin

g a

nd

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lop

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A

fram

ew

ork

s a

cro

ss

Cultura

l serv

ices

PH

July

20

13

D

ecem

ber

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C&

C P

PT

could

pote

ntially

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port

th

is r

esearc

h.

An o

uts

tan

din

g

gra

de w

ou

ld o

pen

opp

ort

unitie

s t

o

attra

ct

incre

ased

exte

rna

l fu

nd

ing

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l changes

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ere

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y t

he

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o g

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e o

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um

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m

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4-1

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inancia

l ye

ar

an

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ach o

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e f

ollo

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g t

wo

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ars

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ne

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18

Page 17

Page 14: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

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es

Ac

tio

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an

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P

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Org

anis

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Str

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supp

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deliv

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ve

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nt

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es f

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resid

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d

to e

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nce

Su

rre

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puta

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Ac

tio

n:

Inves

t in

th

e c

ap

acit

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f A

QU

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mp

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en

t o

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lme

nt,

min

imis

ing

can

cellati

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se t

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an

d.

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ced

ure

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d

cours

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e identified e

arl

y

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ug

h t

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e t

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ete

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or

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era

l or

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rest,

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e c

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y a

re v

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direct

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regis

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arn

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appro

pri

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atives.

In

form

ation a

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cance

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ns e

tc

to b

e c

aptu

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na

lysed t

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rm f

utu

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g

Tim

eli

ne

s:

Pro

cess n

eeds t

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e in p

lace f

or

sta

rt o

f 21013/1

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nro

lme

nt

Key r

ole

s in S

tructu

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will

nee

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e f

illed

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rovid

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llations a

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ntial to

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rre

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Ac

tio

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pa

re t

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erv

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fo

r th

e c

ha

ng

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to

Sk

ills

Fu

nd

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gen

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rogre

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eli

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real im

pact

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um

mer

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An

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19

Page 18

Page 15: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

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vis

ion f

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Cultura

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erv

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will

positio

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Su

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becom

e a

le

adin

g c

entr

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for

cultura

l activity in t

he

countr

y

Ac

tio

n:

In

cre

ase l

eve

l an

d e

xte

nt

of

part

ners

hip

wo

rkin

g w

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oth

er

learn

ing

pro

vid

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exte

nd

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en

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ce t

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pro

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s a

cro

ss t

he

wh

ole

cou

nty

!

Build

com

mis

sio

ne

d le

arn

ing

offer

to o

ther

pro

vid

ers

, in

clu

din

g

CV

F s

ecto

r w

here

this

will

im

pro

ve r

each a

nd e

ffectivene

ss

!

Revie

w t

he p

ote

ntia

l fo

r cro

ss-

serv

ice w

ork

ing w

ith o

ther

Cultura

l S

erv

ices,

inclu

din

g

"

Str

onger

links o

n s

erv

ice

offers

in c

om

mon t

hem

atic

are

as,

such a

s m

usic

, art

s,

no

sta

lgia

, h

isto

ry,

tou

rism

"

Gre

ate

r jo

int

use o

f fa

cili

ties

such a

s A

CL c

entr

es

"

Join

tly p

lan

ne

d d

eliv

ery

to

specific

com

munitie

s o

r on

specific

top

ics a

nd e

vents

"

Impro

ved a

nd inte

r-lin

ked

inte

rnal pro

motion,

inclu

din

g

S-N

et

pre

se

nce

"

Cro

ss-s

erv

ice p

rom

otion t

o

enh

ance c

usto

mer

experi

ence

and o

ffer

se

am

less t

ransitio

ns

betw

een t

he c

ultura

l serv

ices

Ou

tco

me

:G

reate

r co-o

rdin

ation

and e

ffic

iencie

s a

nd a

more

learn

er

focused c

ross s

ecto

r offer.

Tim

escale

s:

Ongoin

g.

Initia

l pro

gra

mm

e t

o b

e d

evelo

pe

d b

y

Septe

mb

er

20

13.

Key r

ole

s in S

tructu

re

will

nee

d t

o b

e f

illed

to p

rovid

e r

eso

urc

es

to d

o t

his

PH

July

20

13

July

20

14

Sta

ffin

g r

eso

urc

es

identified in n

ew

str

uctu

re

Impro

ved o

ffer

for

resid

ents

at

no

add

itio

nal cost

An

ne

x 1

20

Page 19

Page 16: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

sA

cco

un

tab

le

ow

ne

r S

tart

Da

te

(mm

/yy)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

f D

escri

ptio

n

12

Re-a

lign t

he

Org

anis

ation

al

Str

uctu

re t

o

supp

ort

the

deliv

ery

of th

e

str

ate

gy,

to

achie

ve

excelle

nt

outc

om

es f

or

resid

ents

an

d

to e

nha

nce

Su

rre

y’s

re

puta

tion

Ac

tio

n:

Bu

ild

part

ners

hip

s w

ith

h

ealt

h,

so

cia

l care

an

d f

am

ily

serv

ice

s,

iden

tify

an

d a

gre

e n

ew

o

pp

ort

un

itie

s f

or

deli

very

of

learn

ing

an

d s

up

po

rt t

o t

ho

se

co

mm

un

itie

s,

fam

ilie

s a

nd

in

div

idu

als

in

gre

ate

st

need

.

A)

Com

munity b

ase

d le

arn

ing

deficits a

re ide

ntified,

part

icula

rly

focussin

g o

n b

asic

skill

s,

em

plo

ym

ent

skill

s a

nd p

repari

ng f

or

furt

her

education a

nd t

rain

ing

.

Part

ners

hip

deliv

ery

pla

ns t

o

addre

ss t

hese a

re d

evelo

pe

d a

nd

imple

mente

d.

B)

The F

am

ily L

earn

ing t

eam

in t

he

Serv

ice t

o d

evelo

p c

loser

wo

rkin

g

with t

he S

up

po

rtin

g F

am

ilies

initia

tive t

o e

nsure

that

learn

ing

inte

rve

ntions a

roun

d b

asic

la

ngua

ge,

litera

cy a

nd n

um

era

cy

skill

s,

an

d h

elp

ing P

are

nts

to

supp

ort

their c

hild

ren

’s e

duca

tion

are

effective a

nd a

va

ilable

C)

The S

erv

ice t

o d

evelo

p jo

int

appro

ach

es w

ith P

ublic

Hea

lth

, S

urr

ey A

rts a

nd o

ther

serv

ice

s t

hat

addre

ss t

he t

hera

peutic,

learn

ing

and leis

ure

ne

eds o

f th

ose

recupera

ting f

rom

se

rio

us illn

ess,

experi

encin

g d

em

entia a

nd o

ther

menta

l ill

ness,

and a

t risk o

f socia

l is

ola

tion

Ou

tco

mes:

Indiv

idua

ls,

fam

ilies a

nd

com

munitie

s in

gre

ate

st

ne

ed

pro

vid

ed w

ith o

pport

unitie

s t

hat

will

im

pro

ve t

heir life c

hances.

Tim

eli

ne

s:

Work

in p

rogre

ss,

ho

wever

form

al

revie

w o

f effectiven

ess o

f curr

ent

part

ners

hip

arr

ang

em

ents

to info

rm

deve

lopm

ent

pla

n b

y 0

9/1

3

Resourc

es t

o d

eliv

er

this

will

be id

en

tified

and a

llocate

d a

s a

re

sult o

f serv

ice r

e-

str

uctu

re

Tra

nsfe

r of

public

hea

lth f

ully

to S

CC

fr

om

April 20

13

, and

part

icula

rly t

he f

utu

re

deliv

ery

of he

alth-

base

d t

hera

py

serv

ices

PH

Janu

ary

201

3

July

201

4

Develo

pm

ent

tim

e

and teachin

g

resourc

es

This

will

re

qu

ire

an in

put

of

resourc

es

gen

era

ted b

y

incre

ased f

ee

incom

e f

rom

the

univ

ers

al

pro

gra

mm

e w

hic

h

will

cro

ss

subsid

ise t

his

ta

rgete

d w

ork

.

An

ne

x 1

21

Page 20

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Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

sA

cco

un

tab

le

ow

ne

r S

tart

Da

te

(mm

/yy)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

f D

escri

ptio

n

13

Develo

p a

n

overa

rchin

g

mark

eting

str

ate

gy,

an

d

pla

n,

centr

ed

on e

ffective

inte

ractive

we

b p

resence,

to d

rive

incre

ased

part

icip

atio

n

rate

s a

nd

incom

e.

Ac

tio

n:

Re

vie

w a

nd

wid

en

th

e

us

e o

f A

CL

fa

cil

itie

s a

nd

re

so

urc

es t

ow

ard

s a

n i

nit

ial

targ

et

of

50

% c

ap

acit

y,

thro

ug

h

exte

nd

ed

ho

urs

of

deli

very

, n

atu

re o

f u

se a

nd

th

ird

part

y

occu

pan

cy

A)

Esta

blis

h a

nd im

ple

me

nt

colle

ction a

nd r

evie

w p

rocesses f

or

room

utilis

atio

n

B)

Esta

blis

h b

aselin

e f

or

each

centr

e

B)

Identify

sig

nific

ant

spare

capacity t

hat

could

be u

sed t

o

exte

nd t

he d

ire

ctly p

rovid

ed le

arn

ing

off

er.

C)

Identify

ca

pacity /

facili

ties t

hat

could

be m

ade

availa

ble

to i)

Oth

er

learn

ing p

rovid

ers

ii) o

ther

SC

C

serv

ices

iii)

com

munity g

rou

ps

iv)

superv

ised d

rop-in u

se f

or

indiv

iduals

D)

Develo

p m

ark

eting c

han

nels

in

line w

ith s

trate

gy

E)

Annua

l re

vie

w o

f occup

an

cy w

ith

incre

me

nta

l ta

rgets

Ou

tco

mes:

Impro

ved u

se o

f fa

cili

ties,

inclu

din

g

we

ekends a

nd n

on-t

erm

tim

e,

with a

m

ixtu

re o

f dire

ctly d

eliv

ere

d

learn

ing,

superv

ised info

rmal use,

and t

hir

d p

art

y u

se.

Initia

l ta

rget

for

firs

t year

to incre

ase u

se t

o b

y 1

0%

in

pilo

t centr

e (

s)

by S

epte

mb

er

201

4

Tim

eli

ne

s:

Targ

ets

and m

ark

etin

g a

ppro

ach in

pla

ce b

y S

epte

mber

20

13

Will

im

pact

sig

nific

antly o

n

deve

lopm

ent

of

an

exte

nd

ed c

urr

iculu

m /

cours

e o

ffer

Lin

ks t

o c

loser

wo

rkin

g w

ith o

ther

Cultura

l S

erv

ices,

oth

er

SC

C s

erv

ices,

and s

take

ho

lde

rs

Nee

ds t

o b

e r

eflecte

d

in M

ark

eting s

trate

gy

wo

rk

PH

June 2

01

3

Sept

201

5

Identifie

d C

LS

le

ad.

PP

T /

BS

su

pp

ort

w

ith c

apacity

revie

win

g

Mark

eting /

C

om

ms s

upport

(P

PT

/ C

om

ms)

Pro

vid

ing

impro

ve

d v

alu

e f

or

mone

y f

rom

th

e

impro

ve

d u

se o

f valu

able

facili

ties.

An

ne

x 1

22

Page 21

Page 18: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

sA

cco

un

tab

le

ow

ne

r S

tart

Da

te

(mm

/yy)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

f D

escri

ptio

n

14

Develo

p a

str

ate

gy a

nd

vis

ion f

or

Cultura

l S

erv

ices t

hat

will

positio

n

Su

rre

y t

o

becom

e a

le

adin

g c

entr

e

for

cultura

l activity in t

he

countr

y

Ac

tio

n:

Su

pp

ort

th

e d

evelo

pm

en

t an

d c

on

su

ltati

on

on

th

e C

ult

ura

l S

trate

gy v

isio

n,

pri

ori

ties a

nd

o

pti

on

de

velo

pm

en

t to

en

su

re

that

AC

L p

rio

riti

es a

re r

efl

ec

ted

, an

d t

hat

AC

L c

on

trib

ute

s

eff

ecti

vely

to

th

e s

trate

gy

imp

lem

en

tati

on

.

Ou

tco

me

:T

he

Com

munity

Learn

ing a

nd S

kill

s S

erv

ice a

nd its

sta

keho

lders

to e

nsure

the

ir v

isio

n

and v

iew

s a

re inte

gra

ted into

the

optio

n a

ppra

isal pro

cess.

Tim

eli

ne

: Initia

l develo

pm

ent

in

pla

ce.

Com

ple

tion b

y J

uly

,

Overa

ll priorities f

or

the C

ultura

l S

trate

gy

will

pro

vid

e a

fr

am

ew

ork

for

AC

L

serv

ice d

eliv

ery

Pete

r M

ilton

(PM

)Jan 2

013

July

20

13

M

anag

em

ent

Tim

e –

Identify

le

ad f

rom

Serv

ice

None a

ssocia

ted

15

Und

ert

ake a

fu

ll deta

iled

researc

h a

nd

evalu

atio

n

pro

ject

of

altern

ative

busin

ess

mode

ls t

hat

positio

ns

cultura

lserv

ices t

o

deliv

er

susta

inable

solu

tions o

f a

natio

nal

sta

ndin

g.

Ac

tio

n:

Co

ntr

ibu

te in

form

ati

on

, ass

es

sm

en

t a

nd

su

pp

ort

to

th

e

ove

rall

re

vie

w o

f C

ult

ura

l S

erv

ices g

ove

rnan

ce.

A)

Advis

e o

n e

xis

ting g

overn

ance

mode

ls f

or

adu

lt a

nd c

om

mu

nity

learn

ing s

erv

ices

B)

Pro

vid

e a

ssessm

ent

/ evalu

atio

n

of

options b

ein

g d

eve

loped

Ou

tco

me:

Ensure

that

inte

llig

ence

on h

ow

diffe

rent

pro

vid

er

mo

dels

m

ight

imp

act

on A

CL p

rovis

ion in

Surr

ey is m

ad

e a

vaila

ble

within

the

wid

er

revie

w o

n C

ultura

l S

erv

ices

Govern

ance.

Tim

eli

ne: A

lread

y u

nderw

ay.

O

ptions r

ep

ort

due t

o b

e d

eliv

ere

d

to C

abin

et

in N

ov 2

01

3

P

M

Feb 2

01

3

Nov 2

013

C

&C

PP

T a

re

lea

din

g o

n t

his

re

vie

w.

None a

ssocia

ted

An

ne

x 1

23

Page 22

Page 19: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Mo

nit

ori

ng

& r

ep

ort

ing

arr

an

ge

me

nts

Th

e S

erv

ice

Im

pro

ve

me

nt

Pla

n w

ill b

e d

eliv

ere

d t

hro

ug

h s

erv

ice

-sp

ecific

ma

na

ge

me

nt

me

etin

gs.

Pro

gre

ss a

ga

inst

the

pla

n w

ill b

e a

sta

nd

ard

age

nd

a ite

m,

an

d

ind

ivid

ua

l a

ctio

ns w

ill f

orm

pa

rt o

f 1

-2-1

an

d t

he

ap

pra

isa

l ta

rge

t se

ttin

g p

roce

ss.

Pro

gre

ss w

ill b

e m

on

ito

red

an

d w

he

re a

pp

rop

ria

te r

ep

ort

ed

to

th

e C

usto

me

rs a

nd

Co

mm

un

itie

s S

ele

ct

Co

mm

itte

e.

Co

mm

un

ica

tio

ns

arr

an

ge

me

nts

Re

co

mm

en

da

tio

ns in

this

actio

n p

lan

an

d o

ng

oin

g p

rog

ress w

ill b

e c

om

mu

nic

ate

d t

o r

ele

va

nt

sta

ke

ho

lde

rs v

ia e

xis

tin

g n

etw

ork

s,

inclu

din

g s

taff,

tuto

rs,

lea

rne

rs a

nd

ke

y e

xte

rna

l p

art

ne

rs

An

ne

x 1

24

Page 23

Page 20: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Pu

bli

c V

alu

e R

ev

iew

of

Su

rre

y A

rts

Imp

rovem

en

t P

lan

: S

urr

ey A

rts

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

P

rim

ary

In

terd

ep

en

den

cie

s1

Acco

un

tab

le

ow

ne

r S

tart

Date

(m

m/y

y)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s2

(RA

G &

co

mm

en

ts)

Re

fD

escri

ptio

n

1D

evelo

p a

nd

Imple

me

nt

Serv

ice

Impro

vem

ent

Pla

n a

nd Z

ero

B

ased B

udg

ets

th

at

will

dri

ve

incom

e

gen

era

tio

n a

nd

co

st

eff

icie

ncie

s

Ac

tio

n:

Un

dert

ak

e r

ap

id

imp

rove

me

nt

eve

nt

(RIE

) to

im

pro

ve c

usto

mer

journ

ey p

rocess.

Ou

tco

me:

A)

Imp

lem

en

tatio

n o

f pro

cess c

han

ge t

o im

pro

ve

custo

mer

journ

ey a

nd lin

k into

ne

w

sta

ff s

tructu

re a

nd m

ana

gem

ent

info

rma

tio

n s

yste

m.

B)

Reduction in m

usic

lesson

w

aitin

g lis

t

Tim

eli

ne

s:

Due t

o t

he

ind

epe

nd

encie

s s

et

out

belo

w,

this

action n

ee

ds t

o b

e d

eliv

ere

d b

efo

re

oth

er

actio

ns in

this

pla

n.

This

action w

ill info

rm

deliv

ery

of:

1)

Sta

ffin

g r

estr

uctu

re

2)

A m

ark

eting

str

ate

gy

3)

The c

ase f

or

and

imple

menta

tion

of

a

ne

w m

anag

em

ent

info

rmation s

yste

m

4)

Impro

ved in

com

e

Genera

tion.

Phili

p T

rum

ble

(P

T)

Und

erw

ay

By J

une 2

013

R

IE:

Mem

bers

of

Su

rre

y A

rts T

ea

m.

Supp

ort

ing

resourc

es w

ou

ld

be p

rovid

ed f

rom

th

e c

orp

ora

te

Lea

n P

rogra

mm

e

and the C

&C

PP

T.

Incre

ase

d

custo

mer

inco

me

thro

ug

h im

pro

ved

pro

cesses –

re

duction in

wa

itin

g lis

t /incre

ased u

pta

ke

of

music

lessons

Targ

et

– 2

5%

re

duction in

wa

itin

g lis

t.

£36k a

dd

itio

nal

incom

e in 2

014

-15.

1P

rogre

ss a

gain

st

all

actio

ns is d

epe

nd

ent

upon t

he t

imescale

for

relo

cation f

rom

Westfie

ld t

o G

uild

ford

.

2 T

his

colu

mn is for

futu

re u

se to r

eport

on

pro

gre

ss in

de

live

ring

th

e r

ecom

me

nd

atio

ns

An

ne

x 1

25

Page 24

Page 21: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

In

terd

ep

en

den

ci

es

Acco

un

tab

le

ow

ne

r S

tart

Date

(m

m/y

y)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

fD

escri

ptio

n

2D

evelo

p a

nd

Imple

me

nt

Serv

ice

Impro

vem

ent

Pla

n a

nd Z

ero

B

ased B

udg

ets

th

at

will

dri

ve

incom

e

gen

era

tio

n a

nd

co

st

eff

icie

ncie

s

Ac

tio

n:

Imp

lem

en

t n

ew

pri

cin

g

str

ate

gy.

Inclu

din

g s

tream

linin

g t

he

num

ber

of

lesson o

ptions (

i.e.

20

min

vers

us 3

0 m

in v

ers

us 4

0 m

in

etc

) based u

po

n c

oste

d s

ce

na

rios o

f pro

jecte

d inco

me,

and id

entify

ing

trends in d

em

and f

or

instr

um

enta

l tu

itio

n.

Ou

tco

me:

Maxim

ises incom

e

gen

era

tio

n,

whils

t bala

nce t

he n

ee

d

for

fairness a

nd a

ccess.

Tim

eli

ne

s:

Follo

win

g

imple

menta

tion

of

Parito

r syste

m –

see 6

. B

elo

w –

and s

taff r

estr

uctu

re.

Phase

d o

ver

follo

win

g a

cad

em

ic

ye

ars

.

This

action w

ill info

rm

deliv

ery

of:

1)

Mark

etin

g s

trate

gy

2)

Impro

ved in

com

e

Genera

tion.

PT

O

ct

2013

O

ct

2014

M

em

bers

of

Su

rre

y A

rts T

ea

m.

Supp

ort

fro

m

Fin

ance T

eam

.

Additio

na

l in

co

me

achie

ved w

ill

contr

ibute

to

wa

rds

targ

ets

within

the

MT

FP

. E

xpecte

d

add

itio

nal in

co

me

of

£40k

3D

evelo

p a

nd

Imple

me

nt

Serv

ice

Impro

vem

ent

Pla

n a

nd Z

ero

B

ased B

udg

ets

th

at

will

dri

ve

incom

e

gen

era

tio

n a

nd

co

st

eff

icie

ncie

s

Ac

tio

n:

Cre

ate

of

Zero

Based

B

ud

get

for

Su

rre

y A

rts.

Tim

eli

ne

s:

Due t

o t

he

ind

epe

nd

encie

s,

this

can o

nly

be

deliv

ere

d a

fter

a n

um

ber

of

actions

set

out

above h

ave b

ee

n d

eliv

ere

d.

This

action w

ill b

e

info

rmed b

y

1)

RIE

1)

Sta

ffin

g r

estr

uctu

re

2)

A m

ark

eting

str

ate

gy

3)

An im

pro

ved

m

ana

gem

ent

info

rmation s

yste

m

(that

can p

rodu

ce

more

effective

financia

l re

port

ing)

5)

Impro

ved in

com

e

Genera

tion.

PT

F

ully

deve

lop

ed

bud

get

positio

n t

o

be a

ppro

ved

by S

CC

F

inance in

Ju

ly.

Sept-

Dec

201

3

Develo

pm

ent

of

Zero

base

d

bud

get

will

be

supp

ort

ed b

y C

&C

P

PT

.

An

ne

x 1

26

Page 25

Page 22: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

In

terd

ep

en

den

ci

es

Acco

un

tab

le

ow

ne

r S

tart

Date

(m

m/y

y)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

fD

escri

ptio

n

4R

e-a

lign t

he

Org

anis

ation

al

Str

uctu

re t

o

supp

ort

the

deliv

ery

of th

e

str

ate

gy,

to

achie

ve

excelle

nt

outc

om

es f

or

resid

ents

an

d t

o

enh

ance

Su

rre

y’s

re

puta

tion

Ac

tio

n:

Deli

ver

sta

ffin

g

restr

uctu

re

A)

Identify

pre

ferr

ed o

ptio

n

(follo

win

g initia

l w

ork

sho

p in 2

012)

B)

Take t

o w

ider

mana

gem

en

t te

am

fo

r in

itia

l consu

ltation.

C)

Agre

e o

ptio

n f

or

wid

er

sta

ffin

g

consultation,

in c

onsultation w

ith

leg

al, f

ina

nce,

HR

M,

unio

ns,

etc

.

E)

Undert

ake s

taffin

g E

IA.

F)

Pre

pare

mate

rials

and p

ut

supp

ort

in p

lace f

or

consultation.

G)

Undert

ake c

onsu

ltatio

n .

H)

Imple

me

nt

chan

ges f

ollo

win

g

co

nsu

lta

tio

n.

Ou

tco

mes:

New

str

uctu

re t

o

supp

ort

incre

ased r

eve

nu

e

gen

era

tio

n v

ia t

he d

eliv

ery

of

impro

ve

d p

rocesses,

a n

ew

m

an

ag

em

en

t in

form

atio

n s

yste

m,

mark

etin

g s

trate

gy a

nd o

vera

ll cu

ltu

ral str

ate

gy.

Ne

w t

asks t

ha

t O

ps T

eam

could

take o

n,

inclu

din

g

ne

w p

ricin

g p

olic

y,

desig

nin

g

cu

sto

me

r su

rve

ys e

tc.

Rati

on

ale

Drive r

esponsib

ility

for

tasks

do

wn

wa

rd/fre

e t

ime t

o p

lan

ahe

ad/g

row

bu

sin

ess.

Maxim

ise s

taff t

ime t

o s

tudent

ratio

and incre

ase m

ana

gem

ent

effic

iency

Tim

eli

ne

s:

Core

sta

ff d

uring 2

013,

phasin

g o

f cha

nges t

o s

essio

nal

sta

ff/

stu

de

nt

ratio

s o

ve

r n

ext

18

m

onth

s.

RIE

could

info

rm

ne

w s

tructu

res.

Esta

blis

hm

ent

of

pro

motiona

l te

am

s

could

info

rm n

ew

str

uctu

res.

Restr

uctu

re t

o

better

positio

n t

eam

to

deliv

er

final

mark

eting s

trate

gy

and n

ew

pro

ce

sses

and m

ana

gem

ent

info

rma

tio

n s

yste

m.

PT

July

(fo

r 3

month

consultation

peri

od).

Oct

2013 in

line w

ith n

ew

acad

em

ic y

ear

To b

e L

ed o

n B

y

Lea

d S

erv

ice

Mana

ger.

Mana

gem

ent

tim

e

in t

erm

s o

f m

ana

gin

g t

he

pro

cess.

C&

C P

PT

support

w

ith E

IA a

nd

pre

para

tio

n o

f supp

ort

ing

mate

rials

.

Bu

sin

ess S

up

po

rt

in r

ela

tion t

o t

he

adm

inis

tratio

n o

f th

e c

onsu

ltatio

n

and r

estr

uctu

ring

pro

cess.

Funds r

ele

ase

d b

y

re-o

rganis

ing

str

uctu

re t

o b

e

redis

trib

ute

d t

o

ensure

serv

ice

s is

fit

for

purp

ose t

o

drive a

dditio

nal

incom

e g

en

era

tion

to c

over

savin

gs

requ

ired in t

he

MT

FP

and

reduction in g

rant

incom

e.

An

ne

x 1

27

Page 26

Page 23: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

In

terd

ep

en

den

ci

es

Acco

un

tab

le

ow

ne

r S

tart

Date

(m

m/y

y)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

fD

escri

ptio

n

5D

evelo

p a

n

overa

rchin

g

mark

eting

str

ate

gy,

an

d

pla

n,

centr

ed

on e

ffective

inte

ractive w

eb

pre

se

nce,

to

drive incre

ased

part

icip

atio

n

rate

s a

nd

incom

e.

Ac

tio

n:

Deli

ver

Imp

roved

M

ark

eti

ng

Str

ate

gy

A)

Revie

w e

xis

ting S

urr

ey A

rts

mark

etin

g d

eliv

ery

, in

clu

din

g w

eb

pre

se

nce (

both

inte

rna

l an

d

exte

rna

l),

hard

cop

y p

roducts

, and

mark

etin

g s

kill

s w

ith

in S

urr

ey A

rts .

B)

Develo

p o

nlin

e b

ookin

g s

yste

m.

C)

Identify

exis

ting b

arr

iers

, evid

ence o

f curr

ent

gaps a

nd

pre

dic

ted n

eed

s (

e.g

socia

l m

edia

, dig

italis

ation)

D)

Tra

nsla

te r

esults into

action p

lan

– s

hort

/lon

ger

term

deliv

ery

.

E)

Ensure

this

is lin

ked into

re

com

me

ndations o

f C

om

ms

revie

w.

Ou

tco

me:

Cle

ar

action p

lan f

or

takin

g f

orw

ard

mark

etin

g a

ppro

ach

with w

ider

gro

up o

f sta

keho

lde

rs

inclu

de t

he w

eb o

pera

tio

ns t

eam

(f

ocus o

n q

uic

k w

in in r

ela

tio

n t

o

we

b p

resence)

, IM

T,

and c

orp

ora

te

com

munic

atio

ns t

eam

, e.g

. P

ort

al

typ

e a

ccess f

or

teachers

an

d

pa

ren

ts,

so

th

at

the

y c

an

ob

tain

tim

eta

ble

s a

nd info

rmation e

tc.

Tim

eli

ne

s:

A)

Initia

l m

eetings b

etw

ee

n S

urr

ey

Art

s r

epre

senta

tives a

nd k

ey

inte

rnal sta

ke

hold

ers

to t

ake p

lace

after

dra

ft c

orp

ora

te C

om

ms r

ecs

are

pu

blis

he

d.

B)

Initia

l S

urr

ey A

rts m

ark

etin

g p

lan

can b

e p

rod

uced a

lon

gsid

e the

pro

duction o

f C

ultura

l S

trate

gy.

C)

fin

al ve

rsio

n o

f S

urr

ey A

rts

mark

etin

g p

lan

to b

e s

ign

ed o

ff

alo

ngsid

e s

ign o

ff o

f C

ultura

l S

erv

ices m

ark

eting p

lan.

Results o

f th

e

Corp

ora

te

Com

mun

icatio

ns

Revie

w

Work

on d

eve

lopin

g

Su

rre

y A

rts O

ffe

r,

inclu

din

g

netw

ork

ing w

ith

inte

rnal an

d

exte

rna

l com

mis

sio

ners

to

ensure

that

Su

rre

y

Art

s a

re c

onne

cte

d

into

curr

ent

JS

NA

re

fresh a

nd

deliv

eri

ng o

f ke

y

pro

jects

such a

s t

he

Well-

be

ing c

en

tres i

Work

on m

ark

eting

by o

ther

SC

C

cultura

l serv

ices t

o

com

e t

ogeth

er

in

overa

ll m

ark

eting

str

ate

gy,

com

bin

ed

mark

eting (

e.g

of

offers

, cam

paig

ns,

events

, ro

adsh

ow

s

and w

eb p

rese

nce).

Work

on im

pro

vin

g

we

b p

resence a

nd

on-lin

e s

erv

ice

offic

er.

PT

Ka

thy

Ne

wm

an

(KN

), K

arl

Ne

wla

nds

(KN

),H

ugh

Cra

ig (

HC

)

Feb 2

01

3

Deliv

ery

of

initia

l actio

n

pla

n inclu

din

g

quic

k w

ins:

July

20

13.

Full

mark

eting

str

ate

gy a

nd

final action

pla

n f

ollo

win

g

pro

duction o

f w

ider

Cultura

l S

erv

ices

Str

ate

gy a

nd

Mark

etin

g P

lan

(D

ec 2

013)

KN

, K

N,

HC

C&

C P

PT

could

fa

cili

tate

me

etings

with w

eb o

ps

tea

m,

co

mm

s, IT

, com

mis

sio

ners

, etc

, and s

up

po

rt

with t

he

ma

rke

tin

g,

revie

w

and g

ap a

naly

sis

, and r

esultin

g

action p

lan.

They c

ould

als

o

pro

vid

e s

up

port

to

the s

erv

ice o

n

overa

ll deve

lopm

ent

of

custo

mer

pro

filin

g

appro

ach,

etc

.

Incre

ase

d

reven

ue

gen

era

ted

of

£10k w

ill

contr

ibute

to

requ

irem

ents

of

th

e M

TF

P a

nd

offset

reductio

n in

gra

nt

fund

ing.

An

ne

x 1

28

Page 27

Page 24: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

utc

om

es

In

terd

ep

en

den

ci

es

Acco

un

tab

le

ow

ne

r S

tart

Date

(m

m/y

y)

Du

e D

ate

(mm

/yy)

Re

so

urc

es

re

qu

ired

E

xp

ecte

ds

avin

gs

P

rog

res

s1

(RA

G &

co

mm

en

ts)

Re

fD

escri

ptio

n

6D

evelo

p a

n

overa

rchin

g

mark

eting

str

ate

gy,

an

d

pla

n,

centr

ed

on e

ffective

inte

ractive w

eb

pre

se

nce,

to

drive incre

ased

part

icip

atio

n

rate

s a

nd

incom

e.

Ac

tio

n:

De

live

r im

pro

ve

d

man

ag

em

en

t In

form

ati

on

Syste

m,

wit

h f

ocu

s o

n im

pro

ved

cu

sto

mer

insig

ht

an

d r

ela

ted

en

han

cem

en

t o

f m

ark

eti

ng

ca

pa

bil

ity.

A)

Pro

cure

Pari

tor

syste

m

B)

Explo

re p

ote

ntia

l to

matc

h t

o

venu

e info

rmation f

rom

oth

er

serv

ices e

.g A

CL.

C)

Identify

ho

w P

refe

rred s

yste

m

can b

e c

onn

ecte

d t

o o

ther

custo

mer

insig

ht

info

rmation inclu

din

g M

osaic

(w

ith p

rovid

ers

) and w

ider

SC

C

syste

ms e

.g C

itrix.

Ou

tco

mes:

A)

Impro

ved e

vid

encin

g o

f effectiveness o

f M

usic

Hub

B)

Reduction in w

aitin

g lis

ts f

or

music

lessons

C)

incre

ase in u

se o

f m

ore

co

st

effective a

cco

mm

odation f

or

deliv

ery

e.g

. S

CC

build

ings.

D)

More

effective u

se o

f custo

mer

insig

ht

(both

in t

erm

s o

f data

colle

ction a

nd a

naly

sis

to t

ake

pla

ce)

and im

pro

ved c

usto

me

r jo

urn

eys a

nd in

cre

ase

d c

ap

acity f

or

gen

era

tin

g incom

e.

E)

Reduction in a

dm

inis

tratio

n o

f m

usic

lessons –

fre

ein

g u

p s

taff

tim

e t

o c

oncentr

ate

on a

dditio

nal

incom

e g

en

era

tionl.

Tim

elin

es:

Surr

ey A

rts a

re a

lread

y

in t

he p

rocess o

f seekin

g t

o p

rocure

P

arito

r an

d a

re in n

eg

otiations w

ith

IMT

in r

ela

tion t

o t

his

.

Result o

f R

IE o

n

custo

mer

journ

eys

wo

uld

info

rm t

his

.

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w o

f ven

ue

availa

bili

ty fro

m

oth

er

serv

ices

wo

uld

info

rm t

his

.

Sta

ff r

estr

uctu

re

wo

uld

als

o s

up

port

im

pro

ve

d

info

rmation

mana

gem

ent

syste

m u

sage.

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m is r

equ

ired

to im

pro

ve

d lin

k-u

p

betw

een c

usto

mers

, tu

tors

, p

art

ne

rs,

accom

mo

datio

n a

nd

instr

um

ent

availa

bili

ty,

an

d

SC

C s

taff

. T

his

conn

ectivity is v

ital

to d

eliv

er

of

incre

ased incom

e.

PT

/KN

U

nd

erw

ay

Has t

o b

e in

pla

ce b

y

Decem

ber

201

3 in o

rder

to s

upport

deliv

er

of

ne

w

mark

eting

str

ate

gy

KN

/PT

alread

y in

neg

otiations w

ith

IMT

and P

arito

r.

Impro

ved c

ost

effectiveness w

ill

co

ntr

ibu

te £

10

k t

o

requ

irem

ents

of

th

e M

TF

P a

nd

offset

reductio

n in

gra

nt

fund

ing.

An

ne

x 1

29

Page 28

Page 25: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

tio

ns

an

d O

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es

In

terd

ep

en

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tart

Date

(m

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ider

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ide

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to S

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ay b

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ffective

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ractive w

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pre

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lem

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e “

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o n

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necessarily

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ther

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ould

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An

ne

x 1

30

Page 29

Page 26: Improvement Plan – Heritage 1 - Impro… · Improvement Plan – Heritage Themes Actions and key milestones Account able owner Start Date (mm/yy) Due Date (mm/yy) Resources required

Th

em

es

Ac

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udget.

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urin

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An

ne

x 1

31

Page 30