Improved questions on 22 chapters

Improving Questions on 22 Chapters

Myrtle FrantillaApril 2011

http://myrtlefrantilla.blogspot.com/ 1

Ch 3: Gathering Information and Scanning the Environment

April 2011Avellana - Frantilla

http://myrtlefrantilla.blogspot.com/

What is considered Internal Records and Marketing Intelligence?

3http://kavellana.blogspot.com

A. Order-to-Payment Cycle

B. Sales Information System

C. Database/Warehousing/Data Mining

D. Marketing Intelligence System

E. All of the above

1. Which is NOT a technological aspect included in shaping the business landscape?


A. Pace of change

B. Opportunities for innovation

C. Varying R&D budgets

D. Increased regulation of change

E. Order to Payment Cycle

Environmental Forces Shaping the Business Landscape


• Technological

• Pace of change

• Opportunities for innovation

• Varying R&D budgets

• Increased regulation of change

Internal Records and Marketing Intelligence


Order-to-Payment Cycle

Databases, Warehousing,

Data Mining

Marketing Intelligence

System

Sales Information System

1. Which is NOT a technological aspect included in shaping the business landscape?


A. Pace of change

B. Opportunities for innovation

C. Varying R&D budgets

D. Increased regulation of change

E. Order to Payment Cycle

Ch 13: Developing Price Strategies and Programs

Bohong Li - Frantilla


“Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”?

A. Determine demandB. Select pricing methodC. Analyze competitor price mixD. Select the price objectiveE. Select final price

2. There are six steps in setting price. In the following steps, What is the fourth step?


11

Steps in Setting Price

1. Select the price objective2. Determine demand3. Estimate costs4. Analyze competitor price mix5. Select pricing method6. Select final price

2. There are six steps in setting price. In the following steps, What is the fourth step?


Ch 5: Creating Customer Value, Satisfaction, and Loyalty

April 2011Cabunilas - Frantilla


4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs.

http://cabunilasmichelle.blogspot.comKotler, Keller, Marketing Management,

13th ed.

A. PerformanceB. MarketingC. QualityD. VariationE. None of the Above

3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.


13th ed.

A. TrueB. False

Concept 3: Product and Service Quality


13th ed.

WHAT IS

FITNESS FOR USE?

CONFORMANCE TO REQUIREMENTS?

FREEDOM FROM VARIATION?

QUALITY?

QUALITYIs the total feature and characteristic of a product or service that has an ability to satisfy needs.

3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.


13th ed.

A. TrueB. False

Ch 17: Designing and Managing Integrated

Marketing Communication

April 15, 2011Obar - Frantilla

http://jankenneth-obar.blogspot.com

This is the part of the receiver’s response that the receiver communicates back to the sender?

A. ReplyB. ResponseC. FeedbackD. ReactionE. Comment

19


4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.


20


8 Elements of the Communication Process

21



Feedback: The part of receiver’s response that the receiver communicates back to the sender

22

4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.


23


24

http://sheilanorturingan.blogspot.com

Ch 10:Identifying Market Segments

&Targets

April 14, 2011Turingan - Frantilla

5. Market Segmentation means?

A. Identifying distinct group of buyers.

B. Selecting market segment/s to enter.

C. Communicating the benefits of the company’s market offering.

D. Connecting with all customers in large, broad or diverse market.

E. All of the above

25


5. Which of the following best describes Market Segmentation?





E. All of the above

26


27

To compete more effectively:TARGET MARKETING

Market Segmentation>identify distinct groups

Market Targeting>select segment to

enter

Market Positioning>communicate offeringhttp://sheilanorturingan.blogspot.com

28

Market Segmentation defined as:

> identifying distinct groups of buyers who differ in their needs and preferences


Identifying consumers throughSegment Marketing


Market segment

Group based onsimilar needs &wants

Decide which to target

5. Which of the following best describes Market Segmentation?





E. All of the above

30


April 2011Wenceslao - Frantilla

6. What should be done when Developing Brand Strategies?

A. Devise Brand StrategyB. Establish image dimensionsC. Choose Brand ElementsD. All of the AboveE. None of the Above

36

Analyzing Consumer Markets

Fidel - FrantillaApril 15, 2011

Top 10 Learning Questions for Chapter 06 :

http://rustie27.blogspot.com/

http://www.google.com.ph/imgres?imgurl=http://www.jobjunction.com/images/ANALYZE.gif&imgrefurl=http://www.jobjunction.com/seekers.htm&usg=__-TT78pMRisAtsR8zkodkvFhLECY=&h=269&w=253&sz=4&hl=tl&start=17&zoom=1&um=1&itbs=1&tbnid=zTTrcDQsMhEheM:&tbnh=113&tbnw=106&prev=/images%3Fq%3Danalyze%26um%3D1%26hl%3Dtl%26tbm%3Disch&ei=BrSdTZncKMXBcdye4ZoE

10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?

A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above


http://www.istockphoto.com/file_thumbview_approve/7651615/2/istockphoto_7651615-question-mark.jpg

7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?




Concept # 10

Perceived Risk

Functional

Physical

Financial

Social

Psychological

Time


7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?




TOP 10 Learning Questions for

Ch 9: Creating Brand Equity

Gan - FrantillaApril 2011

http://taeyangxinyi.blogspot.com

Which of the following is not a role on a brand portfolio?

A. Cash CowsB. FlankersC. Low-End Entry LevelD. Niche MarketerE. High-End Prestige


39

8. All of which are roles of a brand portfolio except _______________?



39

Brand Roles on a Brand PortfolioWhat brand type is the product?

40http://taeyangxinyi.blogspot.com

From Philip Kotler’s, Marketing Management, 13th ed.

FLANKERS

CASH COWS

LOW-ENDENTRY LEVEL

HIGH-ENDPRESTIGE

Niche is a type of market segmentation, not a role on a brand portfolio

41http://taeyangxinyi.blogspot.com

From Philip Kotler’s, Marketing Management, 13th ed.

FLANKERSFighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position

CASH COWSBrands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support

LOW-END ENTRY LEVELRelatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand

HIGH-END PRESTIGEBrands that add prestige and credibility to the entire portfolio

8. All of which are roles of a brand portfolio except _______________?



39

TOP 10 Learning Questions for

Chapter 1: Defining Marketing for the 21st

Century

Abendan - FrantillaApril 2011

The following are examples of communication channels except:

A. Clear’s Black Valentines EventB. McDonald’s “BF/GF” TV adC. Sun Life door-to-door agentsD. P.Noy’s campaign postersE. None of the above

48

9. Which is NOT an example of communication channels?


49

Marketers may use different kinds of Marketing Channels

Communication Channels

radiotv

print

billboards

events

Examples:

Distribution Channelswholesalers

retailersdoor to door agents

Examples:


Service Channels

Example:

banks

warehouses


9. The following are examples of communication channels except:


53

Silubrico - Frantilla

10. All of which are included in Business Unit Strategic Planning Process except

A. Business MissionB. SWOT analysisC. Goal FormulationD. Strategy FormulationE. Marketing Innovation

Gura

Guray - Frantilla

11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________

A. StyleB. FeasibilityC. BelievabilityD. TechnologicalE. None of the above

Zaragoza – Frantilla

12. All of which are companies’ goal in market positioning except

A. Greatest market shareB. Product quality leadershipC. Largest Market SkimmingD. Product price leadershipE. Maximum current profit

Serranno - Frantilla

Serrano - Frantilla

13. Which of the following is NOT a type of Marketing Control?

A. Annual Plan ControlB. Efficiency ControlC. Cost ControlD. Profitability Control E. Strategic Control

Quizon - Frantilla

14. What is NOT a decision that management faces in consumer – goods market testing?

A. How many cities?B. Which cities?C. Length of testD. What informationE. None of the above

15. ______ is a kind of business orientation that

puts the customer at the heart of the business.

A. Product OrientationB. Geographical OrientationC. Market OrientationD. Competence OrientationE. None of the Above

16. ______ is the most versatile type of contact method and requires more administrative planning and supervision

A. Telephone InterviewB. Online InterviewC. Personal InterviewD. Mail QuestionnaireE. Both A&B

17. ____ is an advertising objective wherein the goal is to stimulate repeat purchase of products?

A. Informative advertisingB. Persuasive advertisingC. Reminder advertisingD. Reinforcement advertisingE. None of the above

18. ____ is NOT included in stages of Internationalization.

A. No regular export activitiesB. Market products/services

internationallyC. Export via independent agentsD. Establish sales subsidiariesE. Establish production facilities abroad

19. ____ is not a characteristic that distinguishes business market from consumer market.

A. Fewer, larger buyersB. Close supplier-customer relationshipC. Elastic demandD. Fluctuating demandE. Geographically concentrated buyers

20. Which among the following is NOT a part of Wholesaling function?

A. Selling and PromotingB. Bulk BreakingC. Management services and counselingD. Buying and assortment buildingE. Cost Bearing

Improving Questions on 22 Chapters

Myrtle FrantillaApril 2011

http://myrtlefrantilla.blogspot.com/ 128

Improved questions on 22 chapters

Business

Transcript of Improved questions on 22 chapters