Improved Earnings & Growth within Video Summary of 2004
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M A K E Y O U R N E T W O R K S M A R T E R
Improved Earnings &
Growth within Video
Summary of 2004
Ray Mauritsson, CEO
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Agenda
Summary 2004 and Axis today Video - growth and expanded
product portfolio Trends and market development
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Two product areas
Network video solutions World leader Axis’ largest product area More than 400,000
installed units
Printer-servers Second on world market More than 3,000,000
installed units
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2004 in brief
Improved profitability Growth within Video, +33% Broadened product portfolio 8 new patents, total 41 New partnership Awards
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Financial performance 2004
Net sales: SEK 691 M (624) Operating profit: SEK 48 M (1) Profit before tax: SEK 57 M (8)
Q1-03 Q2-03 Q3-03 Q4-04 Q1-04 Q2-04 Q3-04 Q4-040
10
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%
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Q1,2005
Total growth, 15% Continued growth within Video,
+ 35% Continued development of product
portfolio Partner with HID New sales office in Canada
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Financial performance, Q1 2005
Net sales: SEK 175 M (152) Operating profit: SEK 14 M (-5) Profit before tax: SEK 14 M (-5)
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Sales Q1, 2005
Print22%Print22%
Video75%
Video75%
Other3%
Other3% Americas
30%Americas
30%
EMEA46%
EMEA46%
Asia24%Asia24%
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New-generation video products
New compression techniques Higher resolution Maximum image transfer speed Wireless access Power over Ethernet Network Dome and PTZ cameras
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Axis product portfolio, video
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Customer segments
Retail
Bank Transportation
Government Education
Industrial
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Customer case – Turning Torso
Axis’ cameras createsecurity in world-
renowned building
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Technology trends
Smart cameras and integrated systems
New technologies create increased possibilities in image quality and functionality
Examples:¬ Megapixel ¬ Increased scaling¬ License plate identification¬ Digital PTZ
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AXIS Image Enhancer - Example
In the fog outside Axis, Lund
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Integrated systems
Develop industry’s first open interface and protocol standard (API)
Integrate video and passage control systems
Meet demands of security market
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Technology shift is accelerating
WirelessMegapixelBroadband
Integration
Open system
Remote access
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-98 -99 -00 -01 -02 -03 -040
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SEK M
Video: Sales trend 1998-2004
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Outlook 2005
Outlook 2005 Continued cooperation with partners Further development of product
portfolio
Long-term goals (3-5 years) 20% average annual growth for
Group 10% profitability Equity/assets ratio > 50%