Improve your website usability to increase sales
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Transcript of Improve your website usability to increase sales
Increase Your Sales
Improve Your Websites Usability
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online Store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 > $280
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
90% of us trust our Friends recommendation of a product or
service
Online Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 50 Million
“Likes”
Why is Online so Important to your Business?
50%+ of Social Media users access via their Smartphone
57% of online shoppers have spent more that £70 on Social Commerce websites, like Groupon & Living Social
42% of online consumers follow brands on Social Networks
79% of Businesses said Social Media is Business Imperative
Over 50% of consumers expect customer service through SM
90% trust peer-to-peer relationships vs 14% Advertising
35% of consumers, said they would buy through Facebook
77% of Smart Phone users, go online while on-the-go
Brand Continuity
Socialise your businessNo. 5
Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social: Twitter, Google+, Facebook
Case Studies, White Papers, eBooks
Press Release – Online PR
Add a Blog
Live Chat
Free Shipping
Multi-Channel Promotions Drive Traffic
Celebrities Drive Traffic
Clear Call to Actions
Clear Call to Actions
Build Responsive
Computer Screen
Build Responsive
Tablet Screen
Build Responsive
Smartphone Screen
60% Shopping Cart Abandonment
Social Proof
Social proofing rule #1: Show the ball rolling
Social proofing rule #2: Look authentic
Social proofing rule #3: Sharing is caring
6 Top Tips to Take-away
Content Marketing: website, social media, press release, blogs, forums
Revenue: metrics available ecommerce platform, payment gateway and your accounting system
Customer Retention: Email marketing, Shopping Cart Abandonment
Best Products: Your top products list is a great place to start for quick opportunities. Majority of your income
Traffic Data: Google Analytics is your friend. Pay particular attention to new vs returning visitors
Lead Generation: People forget this and try to just sell and forget about them if they don’t buy – bad idea
Speaker / Consultant / Trainer / Mentor
Tell us What You
Think