Improve Your Website SEO for Better Google Rankings maaxmarket … · To drive free traffic to your...

Improve Your Website SEO for Better Google Rankings maaxmarket.com

TABLE OF CONTENTS

INTRODUCTION 1

WHAT IS SEO AND WHY IS IT IMPORTANT? 2

What is SEO, anyway? 2

How Search Engines Rank Websites? 2

What are the benefits of an SEO optimized website? 2

WHAT ARE THE MOST IMPORTANT SEO RANKING FACTORS? 3

WHY AN SEO AUDIT IS NECESSARY TO IDENTIFY AREAS OF IMPROVEMENT 5

HOW MAAXMARKET SEO AUDIT TOOL HELPS IN IMPROVING SEO RANKINGS? 6

MaaxMarket SEO Audit tool: Providing 20 SEO Checklist parameters: 7

WHAT CUSTOMERS SAY… 8

CONCLUSION 13

1


INTRODUCTION

To drive free traffic to your website and keep visitors coming back, you need to have your website higher up in the search engine pages.

If you want to bring your website in the top search results of Google, you’ll have to improve your website SEO.

Google has dominated search engines and a whopping 90.46% of searches happen on its platform.

This ebook introduces you to the topic of SEO, which Google SEO ranking factors influence your website’s position in listings and how even as a beginner, you can crush your website SEO by doing an SEO audit.

We break down the SEO ranking factors and tell you how performing an SEO audit on your website helps you find out the factors you need to fix on your site.

SEO audits can boost your search engine rankings and get you more leads, sales and revenue. The MaaxMarket SEO audit software helps you to do just that. By the end of this ebook, you will have a clear idea about why SEO is important for your business. You will understand how the MaaxMarket Audit tool can do a complete website analysis in one click to give you recommendations for improving your site SEO.

So let's get started…

https://seotribunal.com/blog/google-stats-and-facts/

https://seotribunal.com/blog/google-stats-and-facts/

2


What is SEO and why is it important? “SEO (Search Engine Optimization)” helps you improve the search engine visibility of your website.

What is SEO, anyway? In simplest terms, SEO or search engine optimization is the practice of increasing the website traffic from search engines by improving the search engine rankings. To bring more organic traffic to your website from the search engines, you need to make some changes to your website. After all, who doesn't like free organic and targeted traffic from search engines? You must understand that SEO is not a quick fix solution to get you more free traffic. Rather, it should be viewed as a long-term strategy.

How Search Engines Rank Websites? Web crawlers called bots crawl the websites and index the pages. Indexing is the process when the search engine lists the crawled website in its library.

The usual time it takes for websites to be indexed is 2 to 10 days.

The higher up a website appears in search results, the more chances of it being clicked when a particular keyword is entered. The top result on Google has a 33% chance of getting clicked.

What are the benefits of an SEO optimized website? One of the best things about SEO optimized websites is that it pulls-in quality and targeted traffic from Google. It is an inbound marketing strategy that makes it easy for your audience to find you when they want information.

https://www.searchenginepeople.com/blog/page-one-whats-google-rank-worth.html

3


Secondly, this traffic is absolutely free, unlike PPC ads on which you incur a cost every time someone clicks on them. Organic SEO listings get 90% more clicks than PPC ads. Moreover, SEO traffic is also found to convert better for most websites as it is targeted. This gets you more leads, sales and improves your bottom lines. The level of trust and brand awareness your website builds by appearing in the top spots of Google is very important for any business. If you want people to find you through Google, then SEO should be your priority.

What Are the Most Important SEO Ranking Factors? In this section, we’re going to understand the essential SEO ranking factors that you need to dominate search. SEO can be broken down into On-page and Off-page SEO factors.

4


1. The factors on your website that you can optimize like codes and content are on-page SEO.

2. The factors affecting site ranking that are outside of your website like trustworthiness, inbound links and social signals are classified under off-page SEO.

Let’s take up the most important ones. 1. Secure and accessible website Having a robots.txt file helps Google bots index the site pages which is crucial for search engine visibility. Having a sitemap that lists all pages is important. Making your website https compliant adds trust and gives brownie points for search rankings. 2. Improve your page loading speed If it is slow, visitors won't like to spend time on your website. 3. Producing high-quality and long form content Google loves quality and in-depth content that builds better engagement. 4. Optimized images Compressing images so they load faster, using keywords when naming files and optimizing the image alt tag are good SEO practices. 5. Backlinks The more backlinks you have from authoritative sources, the better it is for SEO. 6. Fix broken links There might be a few links on your websites that are dead or no longer work. This spoils the user experience and is a big ‘NO’ for SEO. Further, you should evaluate information such as the duration visitors stay on your site, bounce rate, pages viewed, inbound and outbound links and other important metrics. You can get this details using MaaxMarket Web Analytics tool.

https://maaxmarket.com/real-time-visitors/

https://maaxmarket.com/real-time-visitors/

5


Why an SEO Audit is necessary to identify areas of improvement An SEO audit of your website evaluates and grades it for its ability to appear in Search Engine Results Pages (SERPs). In an audit process, the website’s pages are checked against each step in the audit checklist and issues that need to be removed are pointed out. Audit identifies the factors affecting your web negatively. As you correct the errors, your rank improves which means more visibility, trust and free traffic to your website. Some years back, this was done manually which required expertise and time. Now, with the SEO audit tools available in the market, even a beginner can do it. But checking each and every ranking factor of your website can be a very cumbersome, overwhelming and sometimes an impossible task for beginners. That’s why MaaxMarket has developed the software to take the overwhelm out of the way and make the task super easy for you. This software not only helps identify the areas in which websites are lacking but also suggests improvements.

TRY NOW for a no obligation - 15 days free. Now that you know why it's extremely important to get your website SEO audit done, let's see how MaaxMarket makes auditing super easy for you.

https://maaxmarket.com/

https://maaxmarket.com/seo/

6


How MaaxMarket SEO Audit tool helps in improving SEO rankings? This is an amazing SEO auditing software for analysing websites and is very useful for all businesses ranging from website owners, SEO agencies, digital marketing companies and small businesses.

MaaxMarket's SEO Audit is featured on

Product Hunt and Ranked #2 of the day

with Upvote 1k+.

It provides a detailed analysis of all the important SEO ranking factors like on-page SEO, off-page SEO, broken links, non-optimized images and defective web-pages that affect the search visibility and ranking.

How MaaxMarket SEO Audit works: This is a very simple process. Just enter your website URL and the tool will analyse the website, identify the problem and recommend what you need to fix in order to improve the rankings.

Step1: Enter your business website URL Step2: Submit the URL. The MaaxMarket SEO Audit tool automatically crawls the given website URL and identifies all the subpages and finds potential issues on every page based on the 20 important SEO checklist parameters. The beauty of the SEO Audit tool is that it will crawl all the pages of the given website instead of landing page alone.

7


MaaxMarket SEO Audit tool: Providing 20 SEO Checklist parameters: MaaxMarket SEO Audit tool will audit your website thoroughly and tell you what needs to be fixed to improve search engine rankings. These 20 SEO checklist parameters are: 1. Page Title 2. Meta Description 3. SEO Friendly 4. Broken Links 5. Image 'alt' 6. Favicon 7. Robots.txt 8. Sitemap 9. OG Title 10. OG Description 11. OG Image 12. <h1> Heading 13. <h2> Heading 14. Underscores in Links 15. Depreciated Tags 16. Noindex Tag 17. Nofollow Tag

8


18. Page Size 19. Compression 20. Link analysis You can further drill down the audit report for detailed insights.

What customers say…

Here are some of things our customers have said about MaaxMarket SEO Audit tool to express their appreciation.

AUDIT NOW

Important screenshots from the audit report: The most important report is the ‘SEO Report’ which shows detailed audit results of these parameters on every single page of your website, as the below screenshot shows:


9


10


2. You get the Alexa and Moz rank.

The Alexa rank over a period helps you understand the website traffic and visitor engagement over a period.

The Moz rank over a period is an indicator for domain authority (DA) that tells how a website will rank in search engine results pages (SERPs).

3. Know your landing page response time and page size for optimization

11


4. Identify all the broken links which affect the SEO.

5. Identify all the images which don’t have an alt tag.

12


6. Finally the ‘Web Pages report’ gives you an in-depth report of all the URLs within your websites, so you know at a glance the SEO health of your website, so you know what you have to focus on.

As you fix the SEO problems, your domain rankings begin to improve but this will be a gradual process.

Sign up for a FREE trial of MaaxMarket SEO Audit tool NOW!


13


Conclusion Now that you know why an SEO audit is important for your website if you want it to rank higher and enjoy the perks, it's time to take action. With an SEO audit, you can discover where your website is lacking and what you need to improve. With the detailed ‘SEO Audit Report from MaaxMarket,’ you can make your website better and more visible to Google leading to more traffic and conversion.

Here’s your link of FREE trial of MaaxMarket SEO Audit tool once again!



Improve Your Website SEO for Better Google Rankings maaxmarket … · To drive free traffic to your...

Documents

Transcript of Improve Your Website SEO for Better Google Rankings maaxmarket … · To drive free traffic to your...