Improve your Search Ranking on TeachStreet
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Transcript of Improve your Search Ranking on TeachStreet
Get FoundHow to rank higher in TeachStreet search results & on Google too!
Learning Objectives
After reviewing this presentation you will be able to:1. Improve your profile or listing to rank
higher in TeachStreet search results2. Understand the requirements to be a
featured teacher3. Rank higher in Google Search results
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What are TeachStreet Search Results? A listings of
relevant results in 3 tabs:– Classes– Teachers– Articles
Each tab ranks results based upon relevance, teacher quality (based upon # of and quality of reviews), # of active listings and other criteria such as having a photo and match to the query itself.
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Both classes and Teachers have a “Featured Teacher” listing where one qualifies.
How we rank results
TeachStreet search results are primarily ranked by relevance to the search query.
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Listings •Relevance is determined by- match to listing title,- subject of listing,- subject of instructor•Listing status – active or expired? How long ago did it start?•Instructor status as defined by site activity:- writing article- comments- rating - # of reviews
Teachers•Relevance is determined by category associated with Teacher relevancy match to query•Results are sorted to show the most relevant teachers who are:- active- have reviews- have written posts- have photos - have currently active classes.
Articles•Relevance to search query•Recency of post•Images (or videos) associated with article (preference is given to posts with images) •# of comments on article
Getting in to Google TeachStreet
profile pages and class listings appear regularly in Google Search results
Profiles and listings with detailed descriptions perform best.
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Featured Teacher Selection Criteria
– Must have an average review score above 3.5 stars
– Must have a photo– Must have an active class
in related subject of query or subject of page
– Ranks higher if teacher has articles and reviews
The top teachers who meet the criteria above are displayed on Subject pages, and rotated into the feature teacher slot 6
3 ways to improve your rank
Get reviews Have a photo Write a snappy description– The first sentence of your “About Me”
section from your profile or your listing description shows up in search
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HAVE QUESTIONS? NEED HELP?Call us toll-free: (877) TEACH-70 (that's 877-832-2470)Email us: [email protected]
www.teachstreet.com Page 8
Team TeachStreet