Improve Your Online Shopping Cart and Close More Sales
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Transcript of Improve Your Online Shopping Cart and Close More Sales
How to Improve Your Online Shopping Cart and
Close More Sales
Say Goodbye to Abandoned Shopping Carts
Complexity in the checkout process leads to shopping cart abandonment
That’s when customers put items in their online shopping carts but leave before completing the purchase.
Abandonment = Lost Revenue
Why do shoppers abandon their cart?
Hidden shipment costs
Lack of payment options
Window shopping only
Too many steps or complexity in the checkout process
The average shopping cart abandonment rate is 68.53%*
Possible reasons:
*Baymard Institute study, November, 2015
Cited as a TOP REASON why purchases
are NOT completed
How can retailers reduce complexity and increase conversion rates?
Read on for four easy tips on how to improve your Google Places Autocomplete API Address Box…
Integrate the Google Places Autocomplete API into your checkout process!
• The Google Places Autocomplete API is a service that returns place predictions in response to a user’s request.
• It can be used to provide autocomplete functionality for text-based geographic searches by returning places such as businesses, addresses and points of interest as a user types.
Allow users to enter an address based on a business or point-of-interest name #1
• The ‘type ahead’ prediction service doesn’t just work for addresses
• You may also choose to allow business or landmark names to be entered
• After a user enters a business name, it’s easy to get the address with a call to Place Details
Show a map to provide visual confirmation of the delivery location
• After address entry, it’s easy to show a map to provide the user visual confirmation of the delivery location
• This assures the customer that the delivery address is correct, and reduces delivery failures
• The map can be shown on a web page with the Google Maps JavaScript API, or in a confirmation e-mail with the Google Static Maps API
#2
Customize the look and feel of the Autocomplete API box to match your website style
• Style the Autocomplete widget to match the look and feel of your shopping cart
• A set of customizable CSS classes are included
#3
Bias the address suggestions to a particular geographic region
• Bias the suggestions returned by Autocomplete to a particular geographic region or a viewport defined by a Google Map on your site
• You can also restrict the results to a particular country
• This ensures your customers are always receiving the most relevant address suggestions
#4
Why the Places Autocomplete API helps decrease cart abandonment
It’s FAST, providing a single, quick entry field with ‘type-ahead’ address prediction.
It’s ACCURATE, automatically populating a full billing or shipping address form.
By incorporating the Google Places Autocomplete API in an online shopping cart, you can:
Reduce address entry errors
Decrease the number of steps in the checkout process
Simplify the address entry experience on mobile or wearable devices
Significantly reduce total time required for a customer to place an order
Decrease the length of the check-out process by up to 64%
Reduce cart abandonment by 3-5%
Get Started Today
Start increasing conversions.
Speak with one of Onix’s Google Maps experts today and put the Google Places API to work for
your online shoppers.