Improve Your IT Sales Strategies by Aligning Marketing and Sales (Slides)
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SPHomeRun.com Improve Your IT Sales Strategies by Aligning Marketing and Sales Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Source: iStockphoto
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http://ITSalesSecrets.com SUMMARY SLIDES: IT sales strategies rely heavily on initiatives from marketing. This article will teach you how and why you need to align these disciplines. Copyright (C) SP Home Run Inc.
Transcript of Improve Your IT Sales Strategies by Aligning Marketing and Sales (Slides)
SPHomeRun.com
Improve Your IT Sales Strategies by Aligning Marketing
and Sales
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
SPHomeRun.com
Your IT Sales
Strategies &
Marketing Will Be
Successful if You
Align Them
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SPHomeRun.com
Make Sure That
They Focus on
Being Customer-
Centric Rather than
Product-Centric
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SPHomeRun.com
IT Sales
Strategies Fall Flat
Due to Little
Interaction
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SPHomeRun.com
Why Marketing
and Sales Need to
Work Together
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• You Will
Spend Less on
Customer
Acquisition
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• Your Products
Will Be Better-
Priced &
Positioned in
the Marketplace
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• Your Leads
Will be Better
Qualified
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• Your
Conversion Rates
Will Be Higher
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• You Will Achieve
More Sales
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It Requires a
Change in
Mind-Set
from the Teams
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How to Get
Marketing & Sales
Working Toward
the Same Goals
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• Ensure that Your
Business is
Customer-Centric
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• Ensure that the
Marketing & Sales
Teams Interact
with Each Other
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• Ensure that there
is a Feedback
Loop Between the
Teams
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You Can Make a
Significant
Difference to Your
Sales Conversions
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Here are Some
Examples of Data
that You Should be
Collecting
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• The Reasons
for a Sale
Falling Through
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The Benefits of
Moving Forward in
this Way Speak for
Themselves
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Have you Integrated
IT Sales & Marketing
Strategies in
This Way?
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Is it Something
That You Have
Considered Doing?
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Please Share
Your Thoughts &
Experiences
in the Comments
Section Below
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SPHomeRun.com
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
Recommended Reading:
Seven IT Sales Secrets
Download this
Free Special Report Now at
ITSalesSecrets.com
