Improve Ratings & Monetization - Andevcon SF 2014
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Increase App Ratings & Improve Monetization Rob Kwok Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp i.e. make your apps awesomer bit.ly/critterandevcon
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How to improve mobile app ratings in the app store, and how to optimize monetization. Presented by Chris Beauchamp at Andevcon SF 2014
Transcript of Improve Ratings & Monetization - Andevcon SF 2014
Increase App Ratings & Improve Monetization
Rob KwokChris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp
i.e. make your apps awesomer
bit.ly/critterandevcon
My idea is the best idea ever ideated!
THERE’S AN APP FOR THAT
Go hug your designerUsers should LOVE using your app
Get RatingsPrompt your users!
Tweak + SEOLeave no keyword unfilled
Anticipate User PainYou can’t make everyone happy…
Get feedbackProvide a place to vent
Track Users
Store MonitoringSales, trends, rankings and reviews
Analytics
What else?
Performance Monitoring
• What happens if your deployed app…
– Breaks on a user?
– Runs slow?
– Drops a connection?
– Crashes?
• Left in the dark unless the user tells you
– Bad reviews are no good!
– Lost transactions are even worse!
bit.ly/critterandevcon
App / Crash Statistics
Sort and filter crashes
Drill into crashes
Crash Diagnostics
What about when a crash isn’t the issue?
HTTP Service Monitoring
Location-based Monitoring
How can we use this to make money!!??
Transaction Monitoring
E-Commerce Checkout Travel Booking
Stock Trade Account Signup
Mobile Point of Sale In-App Purchase
Transaction Monitoring
Transaction Monitoring
Transaction Monitoring
Transaction Monitoring
Finishing Up
Chris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp
bit.ly/critterandevcon
