Impreshin jan 2014
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Transcript of Impreshin jan 2014
Impreshinwww.impreshin.com
Who is Impreshin?
• Impreshin is a development company catering almost exclusively for small independent publishers.
• It started off as a project to build productivity tools for a small rural publisher.
• The aim has always been to make these tools available to a wider audience.
• As the years progressed more tools were developed and the level of sophistication increased.
• In 2012 the company was formed to formalise this development unit and
also to try and ensure continuity.
Why such a development unit?
• Small publishers do not have the means to fund research and development projects.
• Small publishers are at a disadvantage when it comes to developing and implementing technology, as they cannot afford to experiment.
• There is a need for long term solutions, not short term fixes.
• Any such products would need support and further development. This can only be done by a dedicated unit.
What makes Impreshin different?
• The products were developed from within the industry, building on dozens of years of experience and best-practice methods.
• The partners in the development has always been in the small publishing industry.
• Income generated via Impreshin gets utilized to support existing products and develop new products.
• The products are browser-based which, among other advantages, mean they can be used on different platforms and interfaces.
How good are the products?
• Impreshin has won several awards during the past years, including:• Highway Africa award (AdBooker, Press-Store)
• ANIC (AdBooker) – African News Innovation Challenge
• AENS award
• The products are not built on proprietary software and makes use of open source software that are being continuously developed.
• The products have been in operation at various newspaper offices for the past six years, during which time they underwent extensive testing and redesigning to make it more robust and user-friendly.
Applications
AdBooker
Advert management tool
NewsFiler
Editorial content management tool
AdBooker
• AdBooker is essentially a tool to facilitate the booking of advertising space.
• AdBooker controls and monitors the process from when a provisional booking is made up to the stage where it appears in the paper and the invoicing is done.
• AdBooker is above all a management tool that provides immediate reports on anything from the ad loading percentage to the performance of individual marketers.
Ad
Bo
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rImmediate update on aspects such as ad
loading and pages
Ads are displayed in different categories, each with sub-totals
and (if selected) income.
There are multiple ways to filter and
highlight certain records
All columns can be ordered ASC / DESC.
New columns can be added to perfect the view you require
Ad
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r
AdBooker serves as
an extensive
repository for ads. It
not only captures all
detail about the
booking, but also
saves the material
for later reference or
re-use.
A thumbnail is
rendered of the
uploaded pdf files,
marking the records
material status as
“Ready”
Ad
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r
AdBooker logs every action, which
makes it easy to afterwards track the
origin of mistakes.
Ad
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Production can be assigned to a member of the
production team before the material is ready thereby
generating a work list for them (See next slide)
The material is uploaded to form part of the
repository and to track material status
Ad
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oke
rIn the production section ads can be
allocated to lay-out artists and the
progress of material can be checked.
Just like the main Bookings page all records can be grouped
accordingly. So each production person can see the list of
Ads they need to work on.
Ad
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In the lay-out section the
adverts can be drag and
dropped onto the page
thumbnails
The page status displays
how full the page is.
Each page can be assigned a section. Each section has a
different colour bar for representation. Stats are available
on sections in the reports section
Page colour can also be specified, only records matching
the colour specification can be added to a page
The automatic page calculator can
be overwritten in case you want to
force a certain loading
Ad
Bo
oke
rAdBooker boasts a
comprehensive
search interface
which makes it easy
to trace ad
placements.
Various date filtering mechanisms are
available to the user
Ad
Bo
oke
rThe Admin section allows for credit
control as well as communication as
to the specific needs of a client.
Suggestions (when available) are
given to the user to make filling in the
form a breeze
Ad
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r
The Impreshin
applications all rely on
a simple, easy-to-use
and master interface.
Ad
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r
AdBooker boasts many useful
features one of those being setting
targets for marketers and monitoring
these targets in the reports section.
Ad
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r
A very important feature of the
Impreshin suite of products, is the
ability to set preferences and only allow
users to see what they need to see.
Ad
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The report section
allows for detailed
figures on the
performance of
newspapers,
production,
categories, sections
of the paper,
marketers or clients.
A year by year monthly comparison is generated.
Averages are worked out with a “tolerance” level,
the result is indicated in either red or green
depending on if its above the average or below
Ad
Bo
oke
rThe graphs can easily be changed to expand a
range or narrow down the results.
Data can also be combined to show the
performance of more than one publication.
NewsFiler
• The latest version of Newsfiler was completed at the end of 2013 and is much more than a mere content capturing programme.
• It creates a borderless office with endless opportunities.
• Newsfiler manages the workflow as far as news is concerned, handling it from the capturing side to the lay-out on a page and the final management reports where the performance of each reporter can be traced.
• Newsfiler focusses on communication between the various departments and is also an ideal training tool.
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The interface resembles that of
AdBooker, and starts off with a list of
stories that can easily be grouped.There are multiple “stages” an article must
travel through until I reaches the end page.
Using the filter buttons the user can filter out
records based on the records current stage
Just like in AdBooker all records can be
grouped and ordered as the user desires.
There are several additional columns that the
user can add to the view as well.
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Each record
groups all the
data together,
such as the
article, photos,
captions and any
other relevant
documents.
Additional
panes display
further
information
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Each article can
contain
comments. This is
a powerful way to
express opinions
and tasks with the
author about the
article.
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Capturing data
and editing stories
later on is a
simple process
using an
uncluttered
interface
The articles cm
value and word
count is also
calculated
Resources are setup via the admin
interface, these would include stuff like
style guides and just general
information the publisher wishes their
journalists to be aware / make use of
Various additional tools are available, like for instance
a Dictionary / Thesaurus, a meta search to check for
plagiarism and check lists that are dependent on the
category selected.
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The uploading of
photos and any
additional
documents is also an
easy-to-understand
process quickly
mastered by
reporters.
Captions are added to
the photographs
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The history feature
makes it easy to
compare versions
and spot changes to
the original article.
A % is worked out on
how much a change
the article has
undergone to get to
the current state
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Additional information
such as the Exif data
can be displayed,
making it easy to
verify facts.
All the photographs can be enlarged in
a photo viewer window
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News editors can choose from the
selection of stories posted which they
need for their publications and then
allocate these to a specific newsbook.
All these articles have been allocated to
the “current” newsbook
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In the lay-out section (which mimics that of
AdBooker), stories can simply be dragged onto a
page thumbnail.
AdBooker’s page loading stats are shown
In the lay-out section the
Articles can be drag and
dropped onto the page
thumbnails
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Once on a page, it’s
easy for the lay-out
artists to find the
correct story along with
photos and caption.
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Newsfiler is an
incredibly potent
file repository and
once captured,
data is available
for quick retrieval
many years later.
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Just like with AdBooker
NewsFiler’s powerful
reports section
simplifies the
management function
of news and allows the
user to track patterns
and measure
productivity.
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Graphs and trend lines can quickly be displayed.
These include The amount of records, The amount of
articles, the total cm as well as the amount of photos.
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In cases where news items are purchased from
correspondents, complete lists of material used can
be generated at any stage.
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In the admin section
Newsfiler can be
adapted to the
needs of publishers
who use a variety of
column formats.
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The powerful
permissions
section allows
administrators
complete control
over users,
enabling them to
give access to only
what is needed.
Even dependent on
the current stage
an article is in
Affordability
• The Impreshin suite of products was designed with an end user in mind that cannot afford the flashy products of the big media players.
• The challenge, however, is to also generate enough income to ensure the long term sustainability of the company.
• Experience has shown that unless publishers pay for a service, they are unlikely to implement it and make full use of its advantages.
• No management system can be implemented without proper training, and this will have to be provided for.
• The current business plan provides for a monthly fee, starting at R700 for the online suite of products.
• Should Impreshin be able to secure sponsorships, this can be utilized to subsidize training and fees.
Contact Details
Anton van Zyl
Email: [email protected]:
Phone:
William Stam
Email: [email protected]: william_stamPhone: +27 83 502 9157
www.impreshin.com