Important Appointment Information

We ask that you be on time for your appointments. Except for emergency situations, you can expect us to keep to the appoint-ment schedule. Your appointment is reserved time, so if you need to cancel, please call us immediately and we can offer your time to another patient. 404-255-9080

Insurance Information

Our goal in this office is to provide the very highest quality dental treatment available at a fair value. If you have insurance, we will do everything to maximize your dental insurance benefits. We can estimate your copayment far in advance of your treatment.

While some might rely exclusively on insurance to fund their care, we believe most will see insurance as a supplemental benefit to superior, modern care.

ImportantNote: We ask that you pay all estimated copayments and deductibles for treatment at the time it is registered. Our es-timates are subject to final approval by your insurance company. That means the amount we calculate as due, is subject to change.

Financing Options

We’ll sit down with you for a confidential, informal discussion and develop a plan to help you attain the confidence, health, and beauty you deserve.

We strive to provide this exciting, long lasting care to all those who have highly prioritized its value. It’s an investment for our patients that matches our investment in esthetic/restorative education, tech-nology, and modern dentistry techniques.

Financial Arrangements

First, insurance is often based on minimal levels of restoration or traditional treatments, so it usually will under-reimburse patients for modern, effective treatments.

Second, many people are not able to pay everything up front for this important treatment.

Fortunately, we can develop flexible financing arrangements that include:

* Cash - which includes money orders and personal checks. Complete cash payments before treatment qualify for a 5% early payment reduction.

* Credit Card - we accept MasterCard, Visa, American Express and Discover.

* We are pleased to offer Capital One Healthcare Finance to our patients. Capital One Healthcare Finance is a convenient, no initial payment, low monthly payment plan for dental treat-ments of $1,000 to $25,000. Offering Capital One Healthcare

Finance allows us to make the smile you’ve always wanted affordable.

* Dental Fee Plan • No initial payment • Low monthly payments • As long as 60 months to pay • No prepayment penalty • $1,500 to $25,000 is available (apr)

Congratulations on your interest in enjoying the benefits of a healthy, beautiful smile!

With our total commitment and 22 years of experience in world class smile design

and laser technology, you will also receive extraordinary service and individualized

care that is unsurpassed. On our walls, you’ll see the photos of real people — many

others who are just like you and have benefited from one of the best kept secrets in

aesthetic dentistry — and got the smile they’ve always dreamed of.

Come in and stay awhile. Be sure to let us know if there is anything we can do to

make your visit with us even better.. We are happy to serve you.

Dr Flax & Team

Modern cosmetic dentistry has revolutionized the way people think about their smile. Improvements in care and materials can do wonders to get teeth healthy and beautiful so that you look good on the outside but feel great about yourself on the inside.

Socially and professionally, others will take notice. This has been confirmed by a recent independent study con-ducted on behalf of the American Academy of Cosmetic Dentistry (AACD), the world largest group of cosmetic dentists:

• Virtually all Americans (99.7%) believe a smile is an important social asset.

• 96% of adults believe an attractive smile makes a person more appealing to members of the opposite sex.

• Three-quarters (74%) of adults feels an unat-tractive smile can hurt a person’s chances for career success.

Each of our aesthetic dentistry cases is treated as a work of art. Through a caring one on one approach, our goal is to engineer and blueprint dazzling smiles for our patients that are designed to last. We treat the overall beauty of a person rather than just the indi-vidual teeth. Often, we work with talented specialists in the dental and plastic surgery fields to get the best possible outcomes.

Through the evolution of porcelain restorations and advances in occlusion research, we can rejuvenate not only the smile itself but also the entire face to make our patients look exceptional. Our goal is to change our patients’ lives and exceed their expectations.

Our happy patients can’t wait to tell us about how we made their smiles into one of their most important as-sets improving their self-confidence and their prospects for romantic and career success.

Are you are ready for a life-changing smile makeover? We can now combine painless laser dentistry with the

Your New Secret Weapon.Atlanta Aesthetic and Laser Dentistry

miracle of conscious oral sedation, add in a little of the art and science of cosmetic dentistry, and together we will reverse the ravages of time and neglect in fewer, painless, life-changing visits.

At Flax Dental, it all starts with the nurturing atmo-sphere that we provide for all of our patients. “We’ll never lecture you or put you down because of natural anxiety, even phobia,” says Edi Sprouse, our Busi-ness Concierge. “We’ll listen and give you the chance to share your previous experiences with us and talk about your individual situation. This way, we can ad-dress your concerns about dental care, and then treat your needs while you are in our care.

Dr. Hugh Flax has been at the forefront of a new movement in den-tistry -- laser dentistry. “Instead of using out-dated, painful drills, we can now use lasers to treat our patients. This means significantly less trauma to the tooth structure, a quicker re-covery time and a bet-ter overall experience in the dental chair,” he explains. As a nationally known lecturer and teacher of using lasers, Dr. Flax is a secret weapon in the fight to rev-oluionize how we think about visiting the dentist. Us-ing the state-of-the-art Waterlase™, Dr. Flax gently and conservatively treat cavities, gum abnormalities, and even root canals... often without anesthesia.

The secret is the proprietary Erbium Garnet wave-length of light that turbo charges water droplets to

patient comforts EVERYONE is a VIP

All our patients deserve a high-level of treatment comfort and results. We present educational information so our patients understand their options and can make an informed decision. In addition, we add technology that removes the boredom from your visit.

We use no-drill dentistry techniques, one visit smile whitening, intra-oral cameras, video glasses, headphones, new smile previewing software, and more comfortable general care technology.

All of our patients are VIPs... so it is a pleasure to provide you with 1st Class pampering. Always feel free to enjoy any of our Comfort Menu items.

Start your visit off with something from our Juice Bar just inside the door, offering:

• Filtered Water • Juices • Tea • Coffee

During your treatment, we offer exceptional comfort:

• Personal CD players for jazz, R&B, new age, rock, and country listening.

• Movies Galore - classics and those destined to be

• Warm neck pillows with aromatherapy • Cozy blankets • Scented face towels

Please let us know how we can make your visits even more comfortable. After your treatment, you’ll feel very comfortable about your smile.

“I will never forget the great movies, the warm neck pillows, the blanket for my cold feet, the phone calls the afternoon of a procedure just to make sure I was feeling ok, but most of all the Chinese soup you sent home with me.... Now that’s good bedside manners!! Again, thank you for a great experience and a little more confidence in myself.”Jennifer Wertheimer

passionate about your smile

cleanse the debris from the tooth and gums without the heat and vi-bration of the typical dental drill. Just like pressure washing the deck of a house! Even better, the laser creates a wave of analgesia to make the tooth more comfortable, desensitiz-ing it. Dr. Flax calls this “biostimulation” a huge breakthrough with dental lasers by promoting a much better and quicker healing response with less need for medications.

One of the other advantages of the Waterlase is that by minimizing the need for any anesthesia,

a busy person can get dentistry work done in fewer visits as well as causing less inter-ruption of their abil-ity to speak or chew during the business day.

And because of the healing powers of la-ser technology, gum abnormalities, infec-tions and ulcers can be more comfortably improved than with conventional meth-ods.

And now we’ve raised the bar even higher by making sedation a normal aspect of treatment for those of our patients who want to “wake up” with in-credible smiles and no unhappy memories.

CONTINUED...

Most people will tend to sleep very lightly through their appointment. “Because you are so totally comfortable, we can transform a smile often with-out numerous dental appointments.

“That is a big time saver for people with busy schedules,” says Sandie Abernathy, the Treatment Concierge who coordinates the smile and health transformations in the office.

When the visit is over, a small cup of fruit juice helps people wake up.

Most patients will go home and sleep restfully. They usually remember nothing about their visit and feel much less discomfort because they had no anxiety from their care. Best of all, when they look in the mirror, they see a smile rejuvenated and regain their confidence.

Sedation dentistry and the Waterlase have an-swered the prayers of many anxious people who have been avoiding improving their health and having the smile they’ve always wanted. Their confidence and appearance are rejuvenated!

Even better, when combining lasers and sedation with cosmetic dentistry, they remember little of their visit, have much less discomfort than with other techniques and receive all the benefits of a world-class smile.

Dr. Flax adds, “For my staff and I, who pride our-selves in providing high levels of customer service and results, we feel that we have a special place for people to have total comfort and respect. We finally have a way to bridge the gap between tech-nology and comfort.”

Dr. Hugh Flax, Atlanta’s best kept secret, has invested thousands of hours into becoming one of the nation’s most accomplished cosmetic dentists and has earned the honor of being Accreditied by the AACD.

Conscious oral sedation is accomplished with just a small blue pill, no IVs and no injections. The

effects of the pill are ex-tremely mild -- similar to

slight intoxication -- but after the appointment, our

patients have no memory of the experience. The pill

is a very safe, short-acting sedative-hypnotic related to Valium and often pre-scribed by many physicians to help people sleep better. The pill is taken at home one hour before their scheduled appointment and the patient is driven to the office.

When they arrive at the office, they are covered with one or two warm blankets and will sink into a very, very soft Tempurpedic mattress especially fitted to Dr. Flax’s chairs. All their vital signs are

continually monitored by a sophisticated medical instrument called a “pulse-oximeter.” When the patient is absolutely comfortable and totally re-laxed, the actual dental care is done.

passionate about your smile

“I have completed a total mouth ‘makeover’ and the results are spectacular! I am constantly complimented on my smile and teeth. They look so natural that no one seems to suspect crowns or veneers... This was one expenditure, one investment in myself that was so well worth the research, the consideration, the time and the money.” Ann Speed

Drive, determination, dedication. Dr. Hugh Flax brings new meaning to the usual buzzwords. With all hype aside, Dr. Flax simply loves cosmetic den-tistry.

Since graduating with honors from Emory Univer-sity Dental School in 1983, achieving perfection has been his main purpose in life. He has since graduation attended and participated in the indus-try’s best continuing education courses and now teaches them himself.

Dr. Flax built his boutique Atlanta practice in 1987 with perfection in mind, bringing together health, function, and natural beauty -- transforming the lives of his patients.

Dr. Flax was the fourth dentist in Georgia to be accredited by the American Academy of Cosmetic Dentistry (AACD), and is on track to become the second Georgian Fellow of the Academy.

The AACD is the most prestigious group of its kind in the world, dedicated to the art and science of cosmetic dentistry. Boasting over 7,000 members, less than 200 members have achieved the honor of accreditation and less than 40 have reached the level of Fellow.

As an active leader in the AACD, Dr. Flax hopes to infuse incoming members with his dedication to excellence. In 2004, Dr. Flax was named one of the Board of Directors of the AACD and serves as the Co-Chairman of the In-ternational Scientif-ic Session for 2008 as he did in 2003. He has served on the editorial board

of the AACD’s Scientific Journal and is a member of the Public Relations Committee.

In addition to his leadership with the AACD, Dr. Flax is also a well known author and lecturer on the recently developing field of Laser Dentistry.

With his background in cosmetic and laser dentist-ry, Dr. Flax is a frequent author of articles in den-tal and local Atlanta publications and a frequent lecturer in the dental industry.

ACTIVE MEMBERSHIPSAmerican Dental Association

Georgia Dental Association

Academy of General Dentistry

Hinman Dental Society

American Academy of Cosmetic Dentistry

Pacific Academy of Cosmetic Dentistry

Pankey Dawson Study Club for Advanced Dental Studies

Crown Council

COMMUNITY INTEREST1998 – Present, Big Brothers Organization

1989, Chairman, United Way committee of Northern District Dental Society

1998-2000, “Smiles for Life” campaign to raise funds for cancer research

1998-Present, “Give Back A Smile” program to help abused women

2001-Present, Leukemia and Lymphoma So-ciety, Team In-Training

2005 – Planning Committee and Profession-al Liaison for Southeastern 22Q Support Group

2005 Fundraiser for Academy of Comprehen-sive Esthetics Hurricane Relief Fund and other related charities

Dr. Hugh Flax

Dr. Hugh Flax

At Atlanta Aesthetic and Laser Dentistry, our well trained team focuses on you as a unique and significant individual. You’ll see the differences in the care we provide from the minute you pick up the phone or enter our comfortable, modern office. During your visits, every member of our team is committed to making you feel welcome and relaxed.

With small touches — warm neck pillows, heated facial towels, paraffin hand treatments, headphones, DVDs, etc. — you feel at you will feel at ease while you have your dental care. Everyone is treated first-class! Of course, if you need more to relieve any further fears, we are one of the few in the world that are trained to offer both no anesthesia laser dentistry and sedation care.

Here’s something else unique: You’ll notice our team asks you questions specially designed to find out what’s important to you. During your visits, we will listen carefully to your needs and your concerns before suggesting treatments. We’ll help you take an active role in your own oral health so together we can achieve the results you want. You will never be lectured in our office.

Our goal is to make your dental visits memorable — for the right reasons.

“I thank you for the experience and the wonderful opportunity you gave me this summer! I truly appreciate all your amazing work and helping to perfect my smile. I couldn’t be happier now- I just can’t stop smiling!!! J Thanks again for everything!” Rachel Berry

“The first appointment, I must admit, was very hard for me. I was so ashamed to even tell you about my experience let alone actually open my mouth to show you my unsightly smile... And, after all of your labor and support along with your staff, I finally have a smile that I am so very proud of.... Thank you so much, Dr. Flax, for sticking by me and making me proud to smile again!!”Sandy Phelps Kwarsick

passionate about your smile

dental conciergeExtraordinary Team to Serve YOU